About LEGO
LEGO is a Consumer company based in Billund (Denmark) founded in 1932. Developer, producer, marketer, and retailer of play materials. LEGO has completed 1 acquisition, including BrickLink. LEGO was last valued at $3.31 million. Its website lego.com draws about 63 million monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Building Toys.
Company details
LEGO is a developer, producer, marketer, and retailer of play materials. They offer toys in car, airplane, train, truck, boat, construction, building, house, space, and robot categories. The company was founded in 1932 by Ole Kirk Christiansen. The company started as a manufacturer of small wooden playthings and shifted to the manufacturing of plastic Lego bricks in 1947. In the first and second quarter of 2015, the company became the worlds largest toy company by revenue, witnessing sales of US2.1 billion. They operate 36 stores in Europe and 90 stores in North America. It also runs amusement parks.
- Headquarters Billund, Denmark
- Stage Minicorn
- SectorsConsumer
- Website category Games
- Website lego.com/en-us
- Social LinkedIn X Facebook
- Latest Funding Round$12.18K (USD), Grant
Jun 2022
- InvestorsEuropean Union
& 2 more
- Investments & Acquisitions
Apps and channels of LEGO
LEGO publishes 2 mobile apps with over 11M+ downloads.
Funding Insights of LEGO
- Total Rounds 5
- Last Round Grant — $12,180
- First Round $1.55M
(Apr 1992)
- Investors Count 3
All 5 funding rounds of LEGO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $12,180 | Grant | – | – | |
| Sep 2020 | $412,460 | Grant | – | – | |
| Dec 2016 | $309,256 | Grant | – | – | |
| Jan 2016 | $53,161 | Grant | – | – | |
| Apr 1992 | $1.55M | Unspecified | $3.31M | KIRKBI A/S |
| Date | Valuation | Stage |
|---|---|---|
| Apr 1992 | $3.31M | •••••••• |
Last known valuation $3.31M (Apr 1992). 3 investors in total: 3 institutional.
Investors in LEGO
LEGO has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, KIRKBI and LEGO Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
KIRKBI is engaged in building a better future for children. | kirkbi.com | Billund, Denmark | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
The LEGO Foundation is focused on promoting learning through play. | legofoundation.com | Billund, Denmark |
Investor details for LEGO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of LEGO
851 people are tracked at LEGO (318 in leadership, 7 in board & advisors, 526 in team).
| Name | Role | Group |
|---|---|---|
Thomas Reinholdt Hansen | Head Of Americas Manufacturing Finance | Leadership |
Atul Bhardwaj | EVP, Chief Digital & Technology Officer | Leadership |
Niels B. Christiansen | CEO | Leadership |
Priscilla Sam | Partner Marketing, LEGO Americas Marketing | Leadership |
Vanessa Black | People Partner, (hr Director) LDC Integration & Transition | Leadership |
Victor Saeijs | President LEGO Education | Leadership |
Julia Goldin | Chief Product & Marketing Officer | Leadership |
Léon Beckand Verwée | Head Of Branded Channels Western Europe | Leadership |
Alex Crowley | Director Of Search | Leadership |
Jesper Andersen | CFO | Leadership |
Pj du Toit | Global Retail Design Director | Leadership |
Jesus Ibanez | Vice President Operations | Leadership |
Dani Ball | Strategy Partner | Leadership |
Divya Narayan | Senior Director, Head Of Commercial Portfolio Management | Leadership |
Megan Walsh | Head Of Specialist Channel | Leadership |
Ronni Krogstrup | Sr. Director - Manufacturing Design & Implementation | Leadership |
Donal McErlean | Engineering Director, Data Science And AI | Leadership |
Ian Shuard-Cubbon | Director, Global Brand & Portfolio Communications | Leadership |
Annukka Dickens | Vice President, Sustainable Sourcing | Leadership |
Angela Maurer | Head of Digital Product | Leadership |
831 more people are available in the full profile.
Complete people profiles for LEGO
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- Team structure
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- Professional contacts
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Investments & Acquisitions by LEGO
LEGO has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BrickLink.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace offering LEGO set | bricklink.com | Irvine, United States | 2000 | Nov 2019 | •••• |
Complete acquisition details for LEGO
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of LEGO
5 dated milestones of LEGO across 90 years, from founding to its latest funding, stage changes and deals.
- Founded LEGO is founded.
- Funding First funding round of $1.6M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires BrickLink.
- Funding Latest funding round, Grant, of $12K.
Web traffic of LEGO
The website of LEGO (lego.com) receives about 63M visits a month and ranks #458 among all websites worldwide, #17 in Games.
- Monthly visits63M
▼ 7.1% vs previous month
- Unique visitors25.8M
per month
- Global rank#458
among all websites
- Category rank#17
Games · Games
- Bounce rate35%
- Pages per visit6.1
- Average visit3 min 17 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with LEGO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bricklink.com | 100% | 11.3M | #3,043 | View details | |
| brickmania.com | 72% | #167,205 | View details | ||
| brickowl.com | 66% | 1.5M | #28,189 | View details | |
brothers-brick.com | brothers-brick.com | 61% | #137,024 | – | |
brickfanatics.com | brickfanatics.com | 61% | #29,749 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for LEGO
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Related news about Lego
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Frequently Asked Questions about LEGO
LEGO was founded in 1932 and raised its 1st funding round 60 years after it was founded.
LEGO is headquartered in Billund, Denmark.
LEGO is a developer, producer, marketer, and retailer of play materials. They offer toys in car, airplane, train, truck, boat, construction, building, house, space, and robot categories. The company was founded in 1932 by Ole Kirk Christiansen. The company started as a manufacturer of small wooden playthings and shifted to the manufacturing of plastic Lego bricks in 1947. In the first and second quarter of 2015, the company became the worlds largest toy company by revenue, witnessing sales of US2.1 billion. They operate 36 stores in Europe and 90 stores in North America. It also runs amusement parks.
LEGO has made 1 acquisition, including BrickLink.
LEGO has 3 investors. Key investors include European Union, KIRKBI, and LEGO Foundation.
The valuation of LEGO is $3.31M as of Apr 1992.
Yes. LEGO publishes LEGO® Builder and 1 more app, with over 11 million downloads.
The website of LEGO receives about 63 million visits a month and ranks #458 among all websites worldwide.