About Surprise Ride
Surprise Ride is a Consumer company based in Omaha (United States) founded in 2012, and was acquired by Fat Brain Toys in November 2018. Monthly activity boxes for children aged 6-11 are curated. Surprise Ride has raised $200 thousand across 2 funding rounds from investors including RevUp Capital and Fat Brain Toys. Its focus areas include Retail, Mom & Baby Care, Education and Activity Box. Its competitors include Skillmatics, Lovevery and KiwiCo; 3 of its 3 listed competitors have raised funding.
Company details
Surprise Ride was established in 2012 in Omaha, United States, by Donna Khalife, a Harvard graduate, and her sister Rosy Khalife. Subscription-based boxes containing engaging activities for children aged 6-11 are provided monthly, with fees starting at 25 per month. Angel funding was secured from Qualcomm founder Irwin Jacobs. Operations focus on delivering structured, age-appropriate educational content through curated kits.
- Headquarters Omaha, United States
- Stage Acquired
- SectorsConsumer
- Website surpriseride.com
- Social LinkedIn X Facebook
- Acquired by Fat Brain Toys (Nov 2018)
- Total Equity Funding$200K (USD)
in 2 rounds
- Latest Funding Round$100K (USD), Angel Round
Jun 2013
- InvestorsRevUp Capital
& 1 more
- Acquired byFat Brain Toys
(Nov 2018)
Funding Insights of Surprise Ride
Surprise Ride has successfully raised a total of $200K across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $100 thousand completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $200,000
- Total Rounds 2
- Last Round Angel Round — $100,000
- First Round $100,000
(Feb 2013)
- Investors Count 1
All 2 funding rounds of Surprise Ride with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $100,000 | Angel Round | – | – | – |
| Feb 2013 | $100,000 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Surprise Ride
Surprise Ride has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include RevUp Capital and Fat Brain Toys.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Revenue-based investments are managed through private debt funding. | 2009 | revupfund.com | Providence, United States | |
Educational toys and games are retailed through multiple channels. | 2002 | fatbraintoys.com | Omaha, United States |
Investor details for Surprise Ride
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Surprise Ride
1 people are tracked at Surprise Ride (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rosy Khalife | Co-Founder | Leadership |
Complete people profiles for Surprise Ride
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Surprise Ride
4 dated milestones of Surprise Ride across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Surprise Ride is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Angel Round, of $100K.
- Exit Acquired by Fat Brain Toys.
Competitors of Surprise Ride
Surprise Ride has 3 listed competitors in our database, 3 of them funded. They include Skillmatics, Lovevery and KiwiCo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skillmaticsworld.com | 2016 | Covina, United States | $23.82M | 220 | Learning resources and creative play products for children are retailed. | |
| lovevery.com | 2015 | Boise, United States | $128.56M | 141 | Online subscription platform for educational toys for children | |
| kiwico.com | 2011 | San Francisco, United States | $10.13M | 111 | STEAM activity kits for children are delivered via monthly subscriptions. |
Detailed competitors of Surprise Ride
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Surprise Ride
The website of Surprise Ride (surpriseride.com) receives about 3.8K visits a month.
- Monthly visits3.8K
▼ 25.2% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Surprise Ride (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Surprise Ride
Complete news archive for Surprise Ride
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Surprise Ride
Surprise Ride was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Surprise Ride is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Surprise Ride is a funded company, having raised a total of $200K across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Feb 2013.
Surprise Ride was established in 2012 in Omaha, United States, by Donna Khalife, a Harvard graduate, and her sister Rosy Khalife. Subscription-based boxes containing engaging activities for children aged 6-11 are provided monthly, with fees starting at 25 per month. Angel funding was secured from Qualcomm founder Irwin Jacobs. Operations focus on delivering structured, age-appropriate educational content through curated kits.
Surprise Ride's top competitors include Lovevery, Skillmatics and KiwiCo.
Surprise Ride has 2 investors. Key investors include RevUp Capital, and Fat Brain Toys.
Yes. Surprise Ride was acquired by Fat Brain Toys in November 2018.