About Toys"R"Us
Toys"R"Us is a Consumer company based in Parsippany (United States) founded in 1948, and was acquired by KKR in March 2005. Internet first brand of baby toys, learning kits, and kids arts crafts items. Toys"R"Us has completed 2 acquisitions, including BabyUniverse and FAO Schwarz. Its website toysrus.com draws about 426 thousand monthly visits. Toys"R"Us offers products and services including Toys and Games and Outdoor Play Equipment. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Multi-Category. Its legal entity is Toys 'R' Us, Inc.
Company details
ToysRUs was founded in 1948 and is headquartered in Parsippany, United States. Operations are centered on the toy sector as an internet-first brand. A range of products, including baby toys, learning kits, and childrens arts crafts items, is offered through the domain toysrus.com. Emphasis is given to educational and creative play materials distributed primarily online to families across the United States.
- Latest Funding Round$80M (USD), Debt – Conventional
Apr 2018
- InvestorsJ P Morgan
& 4 more
- Investments & AcquisitionsBabyUniverse
& 1 more
- Acquired byKKR
(Mar 2005)
Products & Services of Toys"R"Us
Toys"R"Us offers a comprehensive portfolio of products and services, including Toys and Games and Outdoor Play Equipment.
Toys and games are sold for various age groups, including action figures, puzzles, and educational items, to support play and development.
Outdoor play equipment is provided, such as swimming pools and ride-ons, which are designed for active and safe outdoor activities.
Apps and channels of Toys"R"Us
its YouTube channel Toys"R"Us has 116K subscribers and 30 videos.
Videos from Toys"R"Us
The most watched videos on Toys"R"Us's YouTube channel, Toys"R"Us (116K subscribers). Click a video to play it here.
More on Toys"R"Us.
Funding Insights of Toys"R"Us
- Total Rounds 3
- Last Round Debt – Conventional — $80M
- Investors Count 2
All 3 funding rounds of ToysRUs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $80M | Debt – Conventional | – | – | – |
| Sep 2017 | $3.1B | Debt – Conventional | – | – | |
| Jan 1998 | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Toys"R"Us
Toys"R"Us has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include J P Morgan, KKR and Bessemer Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Comprehensive financial services are provided to corporations and individuals. | 1799 | jpmorgan.com | New York, United States | |
Diversified equity REIT that invests in office, industrial, and commercial real estate properties | 1980 | vno.com | New York, United States |
Investor details for ToysRUs
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People of Toys"R"Us
14 people are tracked at Toys"R"Us (9 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Yehuda Shmidman | Chairman & CEO, WHP Global | Leadership |
Rich Ryan | Executive Director | Leadership |
Stanley Silverstein | Chief Commercial Officer, WHP Global | Leadership |
Simon Cartey | VP, Store Design & Innovation | Leadership |
Effy Zinkin | COO, WHP Global | Leadership |
Kim Miller Olko | CMO & President, Toys“R”Us Studios | Leadership |
Mary Cacciacarne | VP, Consumer Brands & Merchandising | Leadership |
Caitlin Smith | Director, Product Development & Creative | Leadership |
Brian Maeda | Chief Business Development Officer | Leadership |
Sue Benjamin | Manager Of Accounting | Team |
Jill Hall | Senior Manager, Trend & Partnership Management | Team |
Prasad Nelluri | Manager, IT | Team |
Krista Reynolds | International Marketing Manager | Team |
Aimee D'Ambrosio | Senior Manager - Finance | Team |
Complete people profiles for Toys"R"Us
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Toys"R"Us
Toys"R"Us has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BabyUniverse and FAO Schwarz.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of private elementary and middle school education | faoschwarz.com | New York, United States | 1862 | May 2009 | •••• | |
Content, commerce, and media for parents are provided online. | babyuniverse.com | Jupiter, United States | 1997 | Feb 2009 | •••• |
Complete acquisition details for ToysRUs
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Timeline of Toys"R"Us
6 dated milestones of Toys"R"Us across 70 years, from founding to its latest funding, stage changes and deals.
- Founded Toys"R"Us is founded.
- Funding First funding round.
- Exit Acquired by KKR.
- Acquisition Acquires BabyUniverse.
- Acquisition Acquires FAO Schwarz.
- Funding Latest funding round, Debt – Conventional, of $80.0M.
Web traffic of Toys"R"Us
The website of Toys"R"Us (toysrus.com) receives about 425.7K visits a month and ranks #70,393 among all websites worldwide, #3,487 in Childcare.
- Monthly visits425.7K
▼ 33.7% vs previous month
- Unique visitors416.4K
per month
- Global rank#70,393
among all websites
- Category rank#3,487
Lifestyle · Childcare
- Bounce rate40%
- Pages per visit3.5
- Average visit1 min 13 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Toys"R"Us. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
babiesrus.com | babiesrus.com | 100% | #932,004 | – | |
fao.com | fao.com | 89% | – | ||
etoys.com | etoys.com | 88% | – | ||
toystogrowon.com | toystogrowon.com | 87% | – | ||
toywiz.com | toywiz.com | 86% | #94,501 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Toys"R"Us
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- 40 similar websites
- Audience overlap
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Top companies in Baby & Kids Products
3 companies that operate in the same segment as Toys"R"Us (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | USD 2.1 B | 12,920 | ||
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | USD 94.18 B | 139,800 | ||
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | USD 570.67 M | 680 |
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Related news about Toys"R"Us
Complete news archive for ToysRUs
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Frequently Asked Questions about Toys"R"Us
Toys"R"Us was founded in 1948 and raised its 1st funding round 50 years after it was founded.
Toys"R"Us is headquartered in Parsippany, United States. It is registered at Parsippany, New Jersey, United States.
ToysRUs was founded in 1948 and is headquartered in Parsippany, United States. Operations are centered on the toy sector as an internet-first brand. A range of products, including baby toys, learning kits, and childrens arts crafts items, is offered through the domain toysrus.com. Emphasis is given to educational and creative play materials distributed primarily online to families across the United States.
Toys"R"Us offers Toys and Games and Outdoor Play Equipment.
Toys"R"Us has made 2 acquisitions, including BabyUniverse, and FAO Schwarz.
Toys"R"Us has 5 investors. Key investors include J P Morgan, KKR, Bessemer Venture Partners, Bain Capital Private Equity, and Vornado.
Toys"R"Us operates through Toys 'R' Us, Inc.
Yes. Toys"R"Us was acquired by KKR in March 2005.
The website of Toys"R"Us receives about 426 thousand visits a month and ranks #70,393 among all websites worldwide.