BabyUniverse

Jupiter, United States Founded: 1997 • Age: 29 yrs Acquired By Toys"R"Us
Content, commerce, and media for parents are provided online.
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About BabyUniverse

BabyUniverse is a company based in Jupiter (United States) founded in 1997 was acquired by Toys"R"Us in February 2009.. BabyUniverse operates in a competitive market with competitors including Giggle, Maisonette, Kids II, Diapers.com and Totsy, among others.

  • Headquarter Jupiter, United States
  • Stage Public
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $2 M (USD), Debt – Venture

    Jan 03, 2007

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Toys"R"Us

    (Feb 12, 2009)

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Funding Insights of BabyUniverse

  • Total Funding
  • Total Rounds 2
  • Last Round Debt – Venture — $2.0M
  • First Round

    (17 Jul 2006)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2007 Amount Debt – Venture - BabyUniverse Valuation

investors

Jul, 2006 Amount Debt – Venture - BabyUniverse Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BabyUniverse

BabyUniverse has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Hercules Capital and Toys"R"Us. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture debt financing is provided to companies in multiple sectors.
Founded Year Domain Location
Internet first brand of baby toys, learning kits, and kids arts & crafts items
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BabyUniverse

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - BabyUniverse

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Babyuniverse Comparisons

Employees
+
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Competitors of BabyUniverse

BabyUniverse operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Giggle, Maisonette, Kids II, Diapers.com and Totsy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Baby care products are retailed multichannel by Giggle.
domain founded_year HQ Location
Curated luxury products for babies and kids are sold online.
domain founded_year HQ Location
Baby care products are retailed online by Kids II.
domain founded_year HQ Location
Baby products including diapers and toys are retailed online.
domain founded_year HQ Location
Functions as an online platform for private sales targeted at kids and moms.
domain founded_year HQ Location
Products for babies, kids, moms, and families are sold online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Babyuniverse

Frequently Asked Questions about BabyUniverse

When was BabyUniverse founded?

BabyUniverse was founded in 1997 and raised its 1st funding round 9 years after it was founded.

Where is BabyUniverse located?

BabyUniverse is headquartered in Jupiter, United States. It is registered at Jupiter, Florida, United States.

What does BabyUniverse do?

BabyUniverse (Nasdaq: POSH) is an online content, commerce, and media conglomerate operating in the mom baby care market. It operates websites including BabyUniverse.com and DreamtimeBaby which are online retailers of baby and maternity products in the US. PoshTots and PoshLiving are online providers of luxury furnishings. Through BabyTV, PoshCravings, and ePregnancy, the company provides content and media resources to expectant parents. On October 12, 2007, BabyUniverse completed a merger with eToys Direct after which the company changed its name to The Parent Company. As of February 12, 2009, BabyUniverse, ePregnancy, and eToys.com of The Parent Company were acquired by Toys R Us.

Who are the top competitors of BabyUniverse?

BabyUniverse's top competitors include Maisonette, Giggle and Kids II.

Who are BabyUniverse's investors?

BabyUniverse has 2 investors. Key investors include Hercules Capital, and Toys"R"Us.

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