About LeapFrog
LeapFrog is a Consumer company based in Emeryville (United States) founded in 1995, and was acquired by VTech in February 2016. It operates as an educational and entertainment products for children are created and offered. It operates in the Consumer and Education sectors. LeapFrog has completed 1 acquisition, including KidZui. Its website leapfrog.com draws about 404 thousand monthly visits. LeapFrog offers products and services including LeapPad Tablets, Learning Toys, and Baby Monitors. Its focus areas include EdTech, Pre-K EdTech, B2C Learning Solutions and Games. Its legal entity is LeapFrog Enterprises, Inc. Its competitors include Osmo, Lingokids, Skillmatics, Age of Learning and Cupcake Digital and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
LeapFrog was founded in 1995 and is headquartered in Emeryville, United States. Operations focus on the educational toys and entertainment sector, with a catalog that encompasses gaming tablets, handheld devices, learning activities, and toys. Personalized feedback on childrens learning progress is delivered through the platform, alongside tailored product recommendations to support development.
Products & Services of LeapFrog
LeapFrog offers a comprehensive portfolio of products and services, including LeapPad Tablets, Learning Toys, and Baby Monitors.
Interactive tablets for children's learning games and activities
Toys teaching reading, math, and science skills
Smart devices for monitoring infant care and safety
Apps and channels of LeapFrog
its YouTube channel LeapFrog has 751K subscribers and 30 videos.
Videos from LeapFrog
The most watched videos on LeapFrog's YouTube channel, LeapFrog (751K subscribers). Click a video to play it here.
More on LeapFrog.
Investors in LeapFrog
LeapFrog has secured backing from 1 investor. Prominent investors backing the company include VTech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Electronic learning toys, telephone products, and manufacturing services are supplied. | 1976 | vtech.com | Hong Kong, China |
Investor details for LeapFrog
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People of LeapFrog
43 people are tracked at LeapFrog (11 in leadership, 32 in team).
| Name | Role | Group |
|---|---|---|
Megan Atchley | Senior Director - Content Development | Leadership |
Teena Franklin | Art Director | Leadership |
Tom Klun | Vice President Of Sales | Leadership |
Carrie English | Contract Art Director, Designer And Illustrator | Leadership |
Clement Chau | Vice President Of Learning | Leadership |
Chris Roberts | Senior Art Director | Leadership |
Mari Sunderland | VP Of Digital Product Management | Leadership |
Karen Necker | Creative Director | Leadership |
Mark Tellegen | VP - Development & Creative Studios | Leadership |
Thessaly Lerner | Voiceover Talent VO Casting Director Writer Producer Director The Ukulady | Leadership |
Jennifer Okanes | Director Of Brand & Consumer Strategy | Leadership |
Eduardo Garcia Bravo | Adobe Commerce Engineer | Team |
Guy K. | Software QA Engineer | Team |
Troy Gillette | Senior Developer | Team |
Carolyn James | Senior Manager, Learning & Curriculum | Team |
Kunal Navale | Principal Data Engineer | Team |
Aaron Long | Manager, Network & Systems Engineering | Team |
Wendy Lucas Hari | Content Designer | Team |
Srikant Koneru | Senior Oracle Database Administrator | Team |
Darren Futa | Executive Producer | Team |
23 more people are available in the full profile.
Complete people profiles for LeapFrog
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Investments & Acquisitions by LeapFrog
LeapFrog has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include KidZui.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Delivers age-appropriate web content for kids via a browser plugin. | kidzui.com | San Diego, United States | 2006 | Aug 2014 | •••• |
Complete acquisition details for LeapFrog
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Competitors of LeapFrog
LeapFrog has 8 listed competitors in our database, 8 of them funded. They include Osmo, Lingokids, Skillmatics, Age of Learning and Cupcake Digital, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playosmo.com | 2013 | Palo Alto, United States | $36M | 112 | Hardware-based iPad games for children are developed. | |
| lingokids.com | 2014 | Wilmington, United States | $185.95M | – | Activity-driven English learning for kids is provided via mobile app. | |
| skillmaticsworld.com | 2016 | Covina, United States | $23.82M | 220 | Learning resources and creative play products for children are retailed. | |
| ageoflearning.com | 2007 | Glendale, United States | $481.5M | 428 | Pre-K through 5th grade learning resources are provided. | |
| cupcakedigital.com | 2011 | New York, United States | $12.81M | – | Educational mobile apps for young kids are developed. | |
| duckduckmoose.com | 2008 | San Francisco, United States | $7M | 12 | Educational apps for children are developed with games and activities. | |
| playkids.com | 2013 | Sunnyvale, United States | $30M | 2 | Mobile & SaaS-based pre-school videos, games, and books | |
| roybirobot.com | 2017 | San Francisco, United States | $4.2M | – | AI-powered robot for children's education is provided. |
Detailed competitors of LeapFrog
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Web traffic of LeapFrog
The website of LeapFrog (leapfrog.com) receives about 404.4K visits a month and ranks #79,896 among all websites worldwide, #3,991 in Childcare.
- Monthly visits404.4K
▼ 7.1% vs previous month
- Unique visitors249.6K
per month
- Global rank#79,896
among all websites
- Category rank#3,991
Lifestyle · Childcare
- Bounce rate37%
- Pages per visit5.8
- Average visit3 min 36 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with LeapFrog. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fisher-price.com | 100% | – | #9,027,428 | View details | |
| backtobasicstoys.com | 98% | – | – | View details | |
leapfrogstore.co.uk | leapfrogstore.co.uk | 92% | – | #2,279,911 | – |
| melissaanddoug.com | 88% | 379.1K | #75,918 | View details | |
littletikes.com | littletikes.com | 84% | – | #193,197 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for LeapFrog
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as LeapFrog (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Leapfrog
Complete news archive for LeapFrog
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Frequently Asked Questions about LeapFrog
LeapFrog was founded in 1995.
LeapFrog is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
LeapFrog was founded in 1995 and is headquartered in Emeryville, United States. Operations focus on the educational toys and entertainment sector, with a catalog that encompasses gaming tablets, handheld devices, learning activities, and toys. Personalized feedback on childrens learning progress is delivered through the platform, alongside tailored product recommendations to support development.
LeapFrog's top competitors include Osmo, Lingokids and Skillmatics.
LeapFrog offers LeapPad Tablets, Learning Toys, and Baby Monitors.
LeapFrog has made 1 acquisition, including KidZui.
LeapFrog has 1 investor. Key investors include VTech.
LeapFrog operates through Leapfrog Enterprises, Inc..
Yes. LeapFrog was acquired by VTech in February 2016.
The website of LeapFrog receives about 404 thousand visits a month and ranks #79,896 among all websites worldwide.

