About 99
99 is a Transportation, Automotive & Logistics company based in Sao Paulo (Brazil) founded in 2012 by Renato Freitas, and was acquired by Didi in January 2018. Ride-hailing services are facilitated via a mobile app in Brazil. 99 has raised $380.5 million across 6 funding rounds from investors including Didi, Qualcomm and SoftBank. The company has 12,150 employees. 99 was last valued at $1 billion in January 2018. Its website 99app.com draws about 19 million monthly visits. 99 offers products and services including 99 App, 99Food, and 99Pay. Its focus areas include Consumer, Road Transport Tech, Ride Hailing and Cars. Its legal entity is 99 Tecnologia Ltda. Its competitors include Lady Driver, Free Technology and Va de Taxi; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2012 in Sao Paulo, Brazil, 99 operates as a ride-hailing platform within the transportation sector. Users are enabled to locate nearby cabs, view estimated fares, and book rides by submitting details through the app. Real-time driver tracking and online payments are supported. The service is accessible via an iOS mobile application, serving the Brazilian market.
- Headquarters Sao Paulo, Brazil
- Employees 12,150
- Founders Renato Freitas
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Travel and Tourism · Ground Transportation
- Website 99app.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Didi (Jan 2018)
- Legal Name 99 Tecnologia Ltda
Products & Services of 99
99 offers a comprehensive portfolio of products and services, including 99 App, 99Food, and 99Pay.
Mobile app for requesting and providing transportation services
Service for ordering food from restaurants and home delivery
Platform for making and managing electronic payments
Apps and channels of 99
99 publishes 1 mobile app with over 100M+ downloads; its YouTube channel 99 has 179K subscribers and 30 videos.
Videos from 99
The most watched videos on 99's YouTube channel, 99 (179K subscribers). Click a video to play it here.
More on 99.
Funding Insights of 99
99 has successfully raised a total of $380.5M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $135 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $380.5M
- Total Rounds 6
- Last Round Debt – Conventional — $135M
- First Round $15M
(Feb 2015)
- Investors Count 11
All 6 funding rounds of 99 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $135M | Debt – Conventional | – | – | – |
| Jul 2017 | $137.5M | Series C | – | – | – |
| May 2017 | $100M | Series C | – | SoftBank | – |
| Jan 2017 | $100M | Series C | – | Didi | |
| Jun 2015 | $28M | Series B | – | – | – |
| Feb 2015 | $15M | Series A | – | Tiger Global Management |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of 99
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Last known valuation $1B (Jan 2018). 11 investors in total: 11 institutional.
Investors in 99
99 has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Didi, Qualcomm and SoftBank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Carveout investments are managed by Riverwood Capital in private equity. | riverwoodcapital.com | Menlo Park, United States | ||
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Sectors like ad tech, food tech, logistics, services are targeted. | monashees.com | Sao Paulo, Brazil | ||
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
Venture capital firm investing in tech startups | ge32.com | Sao Paulo, Brazil | ||
Multiple sectors are targeted for investments by West Quad Ventures. | westquad.vc | New York, United States | ||
Investments are managed by Base10 Partners in technology for the real economy, with operations in finance, food, retail, and related sectors. | base10.vc | |||
A networking platform is provided for founders and investors. | canary.com.br | Sao Paulo, Brazil | ||
Mobile telecommunications, internet, and energy services are provided globally. | 1981 | softbank.jp | Tokyo, Japan | |
An AI-enabled platform is operated for ride-hailing and on-demand services. | 2012 | didiglobal.com | Haidian, China |
Investor details for 99
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People of 99
216 people are tracked at 99 (66 in leadership, 5 in board & advisors, 145 in team); the tracked headcount is 12,150.
| Name | Role | Group |
|---|---|---|
Renato Freitas | Founder | Leadership |
Bo Zhang | Co-Founder & CTO | Leadership |
Stephen Zhu | Senior Vice President | Leadership |
Mr Xu | 工程总监 Project Director | Leadership |
Peter Peng | Director Of Test Engineering | Leadership |
Leela Greenberg | Global Director Of Corporate And Executive Communications | Leadership |
Will Cheng | Founder, Chairman of the Board & CEO | Leadership |
Alan Yue Zhuo | CFO | Leadership |
Shu Sun | Ceo, 网约车平台公司 (china Ride Hailing) | Leadership |
Yuanhao Sun | Head Of SSL Driver Operations | Leadership |
Tracy Li | Head Of Didi Research Outreach, Senior Staff Research Program Manager | Leadership |
Ruirong Wang | Head Of International Treasury | Leadership |
Carolina Avella Angel | Head Of Marketing Latam And Global Marketing Center Of Excellence | Leadership |
Sergei Chernenko | Senior Director Strategic Collaboration & Government Affairs, Russia And EECA | Leadership |
Mariana Sanz Jiménez | Head Of Driver Marketing (ssl Region) | Leadership |
Lifeng Zhang | Sr. Director Of Operations | Leadership |
David X. | Vp, Head Of Capital Markets | Leadership |
Isadora Pinheiro Simons Barbosa | Head Of Growth - 99empresta | Leadership |
Juan M. Gallardo Garza | Strategy Director / Ads & Monetization | Leadership |
Francisco Valdez | Director - Didi Global Investments | Leadership |
196 more people are available in the full profile.
Complete people profiles for 99
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of 99
5 dated milestones of 99 across 14 years, from founding to its latest funding, stage changes and deals.
- Founded 99 is founded.
- Funding First funding round of $15.0M.
- Milestone Reaches Unicorn status.
- Exit Acquired by Didi.
- Funding Latest funding round, Debt – Conventional, of $135.0M.
Competitors of 99
99 has 3 listed competitors in our database, 1 of them funded. They include Lady Driver, Free Technology and Va de Taxi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ladydriver.com.br | 2016 | Sao Paulo, Brazil | $129,005 | App-based taxi booking platform for women | ||
| somoslivre.com | 2018 | Guarapari, Brazil | On-demand ride-hailing app for booking, tracking, and safe transportation services. | |||
| vadetaxi.com.br | 2013 | Sao Paulo, Brazil | Taxi booking app for rides, corporate solutions, and partnerships in Brazil. |
Detailed competitors of 99
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Web traffic of 99
The website of 99 (99app.com) receives about 19M visits a month and ranks #1,404 among all websites worldwide, #30 in Ground Transportation.
- Monthly visits19M
▼ 55.6% vs previous month
- Unique visitors18M
per month
- Global rank#1,404
among all websites
- Category rank#30
Travel and Tourism · Ground Transportation
- Bounce rate46%
- Pages per visit2.4
- Average visit1 min 59 sec
- DevicesDesktop 3% · Mobile 97%
Websites whose visitors overlap most with 99. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| uber.com | 100% | 76.9M | #487 | View details | |
airbnb.com.br | airbnb.com.br | 42% | #739 | – | |
| booking.com | 40% | 596.4M | #49 | View details | |
| movida.com.br | 39% | 2M | #22,078 | View details | |
| localiza.com | 39% | 9M | #5,097 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for 99
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Related news about 99
Complete news archive for 99
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Frequently Asked Questions about 99
99 was founded in 2012 and raised its 1st funding round 3 years after it was founded.
99 is headquartered in Sao Paulo, Brazil.
99 is a funded company, having raised a total of $380.5M across 6 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Feb 2015.
99 has 12,150 employees.
Founded in 2012 in Sao Paulo, Brazil, 99 operates as a ride-hailing platform within the transportation sector. Users are enabled to locate nearby cabs, view estimated fares, and book rides by submitting details through the app. Real-time driver tracking and online payments are supported. The service is accessible via an iOS mobile application, serving the Brazilian market.
99's top competitors include Lady Driver, Free Technology and Va de Taxi.
99 offers 99 App, 99Food, and 99Pay.
99 has 11 investors. Key investors include Didi, Qualcomm, SoftBank, Qualcomm Ventures, and Riverwood Capital.
The valuation of 99 is $1B as of Jan 2018.
99 operates through 99 Tecnologia Ltda.
Yes. 99 was acquired by Didi in January 2018.
Yes. 99 publishes 99 - Private Driver and Taxi, with over 100 million downloads.