About Aasaanpay
Aasaanpay is a Retail company based in Hyderabad (India) founded in 2011, and was acquired by Suvidhaa in September 2015. Mobile card payments. It operates in the Retail and Financial Services sectors. Its Indian entity Aasaanpay Solutions India Private Limited reported revenue of ₹49.8 Lakh. Its focus areas include In Store Retail Tech, POS, FinTech and Payments. Its competitors include Ezetap, Mswipe and Innoviti; 3 of its 3 listed competitors have raised funding.
Company details
Aasaanpay was founded in 2011 in Hyderabad, India, within the fintech sector focused on mobile payments. Merchants are equipped to process debit and credit card transactions using a card reader connected to a mobile phones audio jack. Operations involve launching the app, inputting the payment amount, swiping the card, securing a customer signature, and dispatching receipts through email or SMS. Services target small businesses in the Indian market.
- Headquarters Hyderabad, India
- Stage Acquired
- SectorsRetailFinancial Services
- Website aasaanpay.com
- Social LinkedIn X Facebook
- Acquired by Suvidhaa (Sep 2015)
- Legal Name Aasaanpay Solutions India Private Limited
- Date of Incorporation 25 Sep, 2012
- Jurisdiction Hyderabad, Telangana, India
Associated legal entities of Aasaanpay
Aasaanpay operates through Aasaanpay Solutions India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2015) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aasaanpay Solutions India Private Limited CIN U72200TG2012PTC083266 | Active | 25 Sep 2012 | Hyderabad, Telangana | ₹0.5 Cr | 2 | View details |
Investors in Aasaanpay
Aasaanpay has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Suvidhaa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-enabled financial and e-commerce services are delivered via retail outlets. | 2007 | suvidhaa.com | Mumbai, India |
Investor details for Aasaanpay
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- Round participation
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Board of directors of Aasaanpay Solutions India Private Limited (Aasaanpay)
Aasaanpay Solutions India Private Limited is the primary company behind Aasaanpay. The board of Aasaanpay Solutions India Private Limited currently have 2 directors; the longest-serving is Sainath Gupta Katakam, appointed in 2012. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sainath Gupta Katakam DIN 03124247 | Director | 25 Sep 2012 | 14 yrs | Aasaanpay Solutions India Private Limited |
| Subrahmanyam Poduri Venkata DIN 10464063 | Director | 15 Jan 2024 | 2 yrs 9 mo | Aasaanpay Solutions India Private Limited |
Financials of Aasaanpay
Figures of Aasaanpay Solutions India Private Limited, the primary company behind Aasaanpay, for FY 2015. Revenue was ₹49.8 Lakh. Net profit was ₹6.3 Lakh (13% margin). EBITDA was ₹17.7 Lakh (36% margin).
- ₹49.8 LakhRevenue · FY 2015
- ₹6.3 LakhNet profit · 13% margin
- ₹17.7 LakhEBITDA · 36% margin
- ₹1.9 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Aasaanpay Solutions India Private Limited are on its company page.
Detailed financial statements for Aasaanpay
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Timeline of Aasaanpay
2 dated milestones of Aasaanpay across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Aasaanpay is founded.
- Exit Acquired by Suvidhaa.
Competitors of Aasaanpay
Aasaanpay has 3 listed competitors in our database, 3 of them funded. They include Ezetap, Mswipe and Innoviti.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ezetap.com | 2011 | Bengaluru, India | $66.4M | 532 | Cloud-based mPOS software and hardware solutions are provided for businesses. | |
| mswipe.com | 2011 | Mumbai, India | $125.95M | 1,088 | Point-of-sale machines, soundboxes, and merchant payment solutions are offered. | |
| innoviti.com | 2002 | Bengaluru, India | $141.01M | 198 | Integrated online and offline payment solutions are provided for businesses. |
Detailed competitors of Aasaanpay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aasaanpay
Websites that share an audience with Aasaanpay (aasaanpay.com).
Websites whose visitors overlap most with Aasaanpay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
asanpay.az | asanpay.az | 100% | #194,199 | – | |
assanpay.pk | assanpay.pk | 93% | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Aasaanpay (Autonomous & In-Store Retail Tech) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | ||
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Platform powering online and in-store retail operations using AI-driven tools | 2012 | Mumbai, Maharashtra, India | USD 16.02 M | USD 43.86 M | 851 |
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Frequently Asked Questions about Aasaanpay
Aasaanpay was founded in 2011.
Aasaanpay is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
The primary company behind Aasaanpay, Aasaanpay Solutions India Private Limited, reported revenue of ₹49.8 Lakh for FY 2015.
Aasaanpay was founded in 2011 in Hyderabad, India, within the fintech sector focused on mobile payments. Merchants are equipped to process debit and credit card transactions using a card reader connected to a mobile phones audio jack. Operations involve launching the app, inputting the payment amount, swiping the card, securing a customer signature, and dispatching receipts through email or SMS. Services target small businesses in the Indian market.
Aasaanpay has 1 investor. Key investors include Suvidhaa.
Aasaanpay operates through Aasaanpay Solutions India Private Limited.
Yes. Aasaanpay was acquired by Suvidhaa in September 2015.
The legal entities of Aasaanpay currently have 2 directors, including Subrahmanyam Poduri Venkata, Sainath Gupta Katakam.