About ABOUT YOU
ABOUT YOU is a Retail company based in Hamburg (Germany) founded in 2014 by Hannes Wiese, Sebastian Betz, and Tarek Muller, and was acquired by Zalando in December 2024. Online retailer offering multi-category fashion products. ABOUT YOU has raised $300 million across 2 funding rounds from investors including Zalando, German Media Pool and SevenVentures. The company has 1,598 employees. ABOUT YOU has completed 1 acquisition, including ADFERENCE. ABOUT YOU was last valued at $1.26 billion in December 2024. Its website aboutyou.com draws about 612 thousand monthly visits. ABOUT YOU offers products and services including Fashion Platform, Clothing Items, and Shoes and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is ABOUT YOU SE & Co. KG. Its competitors include Zalando and BestSecret; 2 of its 2 listed competitors have raised funding.
Company details
The company was founded in 2014 in Hamburg, Germany, and operates as an online retailer in the fashion sector. A diverse product catalog is maintained, encompassing casual wear, swimwear, knitwear, underwear, maternity wear, footwear, jewelry, sportswear, and accessories. Additional items such as smartphone cases and masks are also provided through the platform, serving customers across Europe.
- Headquarters Hamburg, Germany
- Employees 1,598
- Founders Hannes Wiese, Sebastian Betz, Tarek Muller
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website aboutyou.com/your-shop
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Zalando (Dec 2024)
- Legal Name About You Se & Co. Kg
Products & Services of ABOUT YOU
ABOUT YOU offers a comprehensive portfolio of products and services, including Fashion Platform, Clothing Items, and Shoes and Accessories.
Online service for purchasing clothing and accessories
Range of outfits for men, women, and kids
Products including sneakers and bags for daily use
Apps and channels of ABOUT YOU
its YouTube channel ABOUT YOU has 30.4K subscribers and 30 videos.
Videos from ABOUT YOU
The most watched videos on ABOUT YOU's YouTube channel, ABOUT YOU (30.4K subscribers). Click a video to play it here.
More on ABOUT YOU.
Funding Insights of ABOUT YOU
ABOUT YOU has successfully raised a total of $300M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $300 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $300M
- Total Rounds 2
- Last Round Series A — $300M
- Investors Count 7
All 2 funding rounds of ABOUT YOU with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $300M | Series A | $1B | – | |
| Sep 2016 | Seed | – | German Media Pool, SevenVentures | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2018 | $1B | •••••••• |
Last known valuation $1.26B (Dec 2024). 7 investors in total: 7 institutional.
Investors in ABOUT YOU
ABOUT YOU has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Zalando, German Media Pool and SevenVentures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on series A and late-stage companies | germanmediapool.com | Berlin, Germany | ||
Media investments are supported by a venture capital-backed accelerator. | sevencommerceandventures.com | Unterfohring, Germany | ||
Private equity investments are directed toward multiple sectors by Heartland. | heartland.co | Aarhus, Denmark | ||
Growth equity investments are directed toward expanding startups across sectors. | vitruvianpartners.com | London, United Kingdom | ||
Venture capital and acceleration offered to media startups. | commerceandventures.com | Munich, Germany | ||
Online retailer offering multi-category fashion products for men, women, and children | 2008 | zalando.com | Berlin, Germany | |
W Ventures is engaged in venture capital and consulting services. | 2013 | wventures.de | Berlin, Germany |
Investor details for ABOUT YOU
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ABOUT YOU
3 people are tracked at ABOUT YOU (3 in leadership); the tracked headcount is 1,598.
| Name | Role | Group |
|---|---|---|
Hannes Wiese | Co-Founder | Leadership |
Sebastian Betz | Co-Founder | Leadership |
Tarek Muller | Co-Founder & Managing Director | Leadership |
Complete people profiles for ABOUT YOU
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Investments & Acquisitions by ABOUT YOU
ABOUT YOU has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ADFERENCE.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of ecommerce support services | adference.com | Luneburg, Germany | 2014 | Apr 2019 | •••• |
Complete acquisition details for ABOUT YOU
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Timeline of ABOUT YOU
7 dated milestones of ABOUT YOU across 10 years, from founding to its latest funding, stage changes and deals.
Competitors of ABOUT YOU
ABOUT YOU has 2 listed competitors in our database, 2 of them funded. They include Zalando and BestSecret.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zalando.com | 2008 | Berlin, Germany | $190.8M | 15,793 | Online retailer offering multi-category fashion products for men, women, and children | |
| bestsecret.com | 2007 | Aschheim, Germany | $247.81M | Multi-category fashion products are retailed online to invited members. |
Detailed competitors of ABOUT YOU
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Web traffic of ABOUT YOU
The website of ABOUT YOU (aboutyou.com) receives about 612K visits a month and ranks #77,440 among all websites worldwide, #3,850 in Fashion and Apparel.
- Monthly visits612K
▼ 1% vs previous month
- Unique visitors373.2K
per month
- Global rank#77,440
among all websites
- Category rank#3,850
Lifestyle · Fashion and Apparel
- Bounce rate39%
- Pages per visit2.9
- Average visit1 min 22 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with ABOUT YOU. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
balaganstudio.com | balaganstudio.com | 100% | #171,287 | – | |
leejeans.com.au | leejeans.com.au | 95% | #1,984,792 | – | |
next.qa | next.qa | 94% | #188,286 | – | |
blendcompany.com | blendcompany.com | 94% | #2,675,703 | – | |
dubinik.com | dubinik.com | 94% | #293,074 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ABOUT YOU
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Related news about About You
Complete news archive for ABOUT YOU
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Frequently Asked Questions about ABOUT YOU
ABOUT YOU was founded in 2014 and raised its 1st funding round 2 years after it was founded.
ABOUT YOU is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
ABOUT YOU is a funded company, having raised a total of $300M across 2 funding rounds to date.
ABOUT YOU has 1,598 employees.
The company was founded in 2014 in Hamburg, Germany, and operates as an online retailer in the fashion sector. A diverse product catalog is maintained, encompassing casual wear, swimwear, knitwear, underwear, maternity wear, footwear, jewelry, sportswear, and accessories. Additional items such as smartphone cases and masks are also provided through the platform, serving customers across Europe.
ABOUT YOU's top competitors include Zalando and BestSecret.
ABOUT YOU offers Fashion Platform, Clothing Items, and Shoes and Accessories.
ABOUT YOU has made 1 acquisition, including ADFERENCE.
ABOUT YOU has 7 investors. Key investors include Zalando, German Media Pool, SevenVentures, Heartland, and Vitruvian Partners.
The valuation of ABOUT YOU is $1.26B as of Dec 2024.
ABOUT YOU operates through About You Se & Co. Kg.
Yes. ABOUT YOU was acquired by Zalando in December 2024.