About BestSecret
BestSecret is a publicly listed company based in Aschheim (Germany) founded in 2007. Multi-category fashion products are retailed online to invited members. BestSecret has raised $247.81 million across 1 funding round from investors including Ardian. Its chief executive, as recorded, is Marian Gradl Schikora. Its website bestsecret.com draws about 7.7 million monthly visits. BestSecret offers products and services including Membership Platform and Jobs Section. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is Best Secret GmbH. Its competitors include ABOUT YOU, Dress for less and solebox; 1 of its 3 listed competitors has raised funding.
Company details
BestSecret was founded in 2007 in Aschheim, Germany, as an online retailer in the fashion sector. Access is granted through invitations from premium partners or existing members, with products including clothing and accessories for women, men, and children sold at discounted prices to registered users. Operations focus on multi-category offerings via the bestsecret.com domain.
- Headquarters Aschheim, Germany
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website bestsecret.com/entrance/index.htm
- Social LinkedIn X Facebook Instagram
- Legal Name Best Secret Gmbh
- Total Equity Funding$247.81M (USD)
in 1 rounds
- Latest Funding Round$247.81M (USD), Private Equity Round
Aug 2012
- Investors
Products & Services of BestSecret
BestSecret offers a comprehensive portfolio of products and services, including Membership Platform and Jobs Section.
Platform for exclusive shopping and member services.
Section for job opportunities and company listings.
Apps and channels of BestSecret
BestSecret publishes 2 mobile apps with over 5M+ downloads.
Funding Insights of BestSecret
BestSecret has successfully raised a total of $247.81M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $247.81 million completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $247.81M
- Total Rounds 1
- Last Round Private Equity Round — $247.81M
- First Round $247.81M
(Aug 2012)
- Investors Count 1
All 1 funding rounds of BestSecret with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $247.81M | Private Equity Round | – | Ardian | – |
1 investors in total: 1 institutional.
Investors in BestSecret
BestSecret has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Ardian.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm specializing in markets and partnerships. | ardian.com |
Investor details for BestSecret
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BestSecret
213 people are tracked at BestSecret (66 in leadership, 147 in team).
| Name | Role | Group |
|---|---|---|
Marian Gradl Schikora | Co-CEO & MD | Leadership |
Dominik Rief | Chief Growth Officer | Leadership |
Lars Bonnes | Director Architecture | Leadership |
Mark Garnatz | Director Central Merchandise Planning | Leadership |
Georg Eisenbeiner | Director Demand Planning & Business Development | Leadership |
Mathias Seitz | Head Of Strategy Supply / Buying | Leadership |
Doreen Duran Gamez | Director Logistics Operations | Leadership |
Max Scholte van Mast | Vice President 3rd Party Logistics & Operational Excellence | Leadership |
Moritz Hahn | CEO | Leadership |
Jason Visse-Demortier | Chief Supply Officer | Leadership |
Daniel Enzelberger | Deputy Head Of Corporate Security Cyber Crime | Leadership |
Luis Arias | Director International Buying | Leadership |
Annika Simon | Head Of Retail Marketing | Leadership |
Silke Sonnenhauser | Vice President Buying Womenswear, Kids, Home & Beauty | Leadership |
Kathrin Zeiler | Head Of Buying Menswear | Leadership |
Sevim Werner | Director - KIDS Buying | Leadership |
Verónica Cobos Sánchez | Head Of Brand Marketing | Leadership |
Laura Jacques | Head Of Talent Acquisition | Leadership |
Catarina Antl | Head Of Commercial Marketing International | Leadership |
Dr. Anne Meckbach | Chief Compliance Officer Bei Bestsecret Group | Leadership |
193 more people are available in the full profile.
Complete people profiles for BestSecret
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BestSecret
2 dated milestones of BestSecret across 5 years, from founding to its latest funding, stage changes and deals.
- Founded BestSecret is founded.
- Funding First funding round of $247.8M.
Competitors of BestSecret
BestSecret has 3 listed competitors in our database, 1 of them funded. They include ABOUT YOU, Dress for less and solebox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aboutyou.com | 2014 | Hamburg, Germany | $300M | 1,500 | Online retailer offering multi-category fashion products | |
| dress-for-less.de | 1999 | Kelsterbach, Germany | 166 | Online retailer offering multi-category fashion products for men and women | ||
| solebox.com | 2002 | Cologne, Germany | Solebox manages an e-commerce store offering multi-category fashion products. |
Detailed competitors of BestSecret
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BestSecret
The website of BestSecret (bestsecret.com) receives about 7.7M visits a month and ranks #3,385 among all websites worldwide, #127 in Fashion and Apparel.
- Monthly visits7.7M
▼ 7% vs previous month
- Unique visitors1.9M
per month
- Global rank#3,385
among all websites
- Category rank#127
Lifestyle · Fashion and Apparel
- Bounce rate23%
- Pages per visit14.9
- Average visit7 min 31 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with BestSecret. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vagant.de | vagant.de | 100% | – | ||
| breuninger.com | 98% | #4,467 | View details | ||
dress24.com | dress24.com | 97% | – | ||
| zara.com | 92% | 112M | #183 | View details | |
| zalando-lounge.de | 90% | 680.7K | #8,780 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BestSecret
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Bestsecret
Complete news archive for BestSecret
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- Full article archive
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Frequently Asked Questions about BestSecret
BestSecret was founded in 2007 and raised its 1st funding round 5 years after it was founded.
BestSecret is headquartered in Aschheim, Germany. It is registered at Aschheim, Bavaria, Germany.
Marian Gradl Schikora is the CEO of BestSecret, as recorded in our data.
BestSecret is a funded company, having raised a total of $247.81M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $247.81M, raised on Aug 2012.
BestSecret was founded in 2007 in Aschheim, Germany, as an online retailer in the fashion sector. Access is granted through invitations from premium partners or existing members, with products including clothing and accessories for women, men, and children sold at discounted prices to registered users. Operations focus on multi-category offerings via the bestsecret.com domain.
BestSecret's top competitors include ABOUT YOU, Dress for less and solebox.
BestSecret offers Membership Platform and Jobs Section.
BestSecret has 1 investor. Key investors include Ardian.
BestSecret operates through Best Secret Gmbh.
Yes. BestSecret publishes BESTSECRET and 1 more app, with over 5 million downloads.
The website of BestSecret receives about 7.7 million visits a month and ranks #3,385 among all websites worldwide.