About Dress for less
Dress for less is a Retail company based in Kelsterbach (Germany) founded in 1999, and was acquired by Secret Sales in April 2024. Online retailer offering multi-category fashion products for men and women. The company has 166 employees. Its website dress-for-less.de draws about 317 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is dress-for-less GmbH. Its competitors include ABOUT YOU, BestSecret and solebox; 2 of its 3 listed competitors have raised funding.
Company details
Dress for Less was established in 1999 and is headquartered in Kelsterbach, Germany. Operations focus on online retail within the fashion sector, where apparel, shoes, purses, belts, bags, and accessories are provided for men, women, and children. Associated brands include Calvin Klein, LTB, Puma, Benetton, and others, supporting a diverse product catalog accessible via the domain dress-for-less.de.
- Headquarters Kelsterbach, Germany
- Employees 166
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website dress-for-less.de
- Social X Facebook
- Acquired by Privalia (Mar 2011)
- Legal Name Dress-For-Less Gmbh
- InvestorsPrivalia
& 2 more
- Employee Count166
- Acquired by
Investors in Dress for less
Dress for less has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Privalia, Secret Sales and Palamon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Palamon Capital Partners is engaged in growth-focused investments across Europe. | 1999 | palamon.com | London, United Kingdom | |
Multi-category products are sold via online flash sales at discounts. | 2006 | privalia.com | Saint Denis, France | |
Multi-category fashion products are sold via an online marketplace. | 2007 | secretsales.com | London, United Kingdom |
Investor details for Dress for less
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Timeline of Dress for less
4 dated milestones of Dress for less across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Dress for less is founded.
- Exit Acquired by Palamon Capital Partners.
- Exit Acquired by Privalia.
- Exit Acquired by Secret Sales.
Competitors of Dress for less
Dress for less has 3 listed competitors in our database, 2 of them funded. They include ABOUT YOU, BestSecret and solebox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aboutyou.com | 2014 | Hamburg, Germany | $300M | 1,500 | Online retailer offering multi-category fashion products | |
| bestsecret.com | 2007 | Aschheim, Germany | $247.81M | Multi-category fashion products are retailed online to invited members. | ||
| solebox.com | 2002 | Cologne, Germany | Solebox manages an e-commerce store offering multi-category fashion products. |
Detailed competitors of Dress for less
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Web traffic of Dress for less
The website of Dress for less (dress-for-less.de) receives about 316.6K visits a month and ranks #92,967 among all websites worldwide, #4,728 in Fashion and Apparel.
- Monthly visits316.6K
▼ 17.5% vs previous month
- Unique visitors201.9K
per month
- Global rank#92,967
among all websites
- Category rank#4,728
Lifestyle · Fashion and Apparel
- Bounce rate41%
- Pages per visit5.2
- Average visit3 min 06 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Dress for less. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zalando.de | zalando.de | 100% | #1,151 | – | |
| outletcity.com | 89% | 2.5M | #16,945 | View details | |
designermode.com | designermode.com | 84% | #511,368 | – | |
| mybestbrands.de | 84% | 423.3K | #106,946 | View details | |
| esprit.de | 84% | 6.2K | #2,192,946 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dress for less
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Related news about Dress For Less
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Frequently Asked Questions about Dress for less
Dress for less was founded in 1999.
Dress for less is headquartered in Kelsterbach, Germany. It is registered at Kelsterbach, Hessen, Germany.
Dress for less has 166 employees.
Dress for Less was established in 1999 and is headquartered in Kelsterbach, Germany. Operations focus on online retail within the fashion sector, where apparel, shoes, purses, belts, bags, and accessories are provided for men, women, and children. Associated brands include Calvin Klein, LTB, Puma, Benetton, and others, supporting a diverse product catalog accessible via the domain dress-for-less.de.
Dress for less's top competitors include ABOUT YOU, BestSecret and solebox.
Dress for less has 3 investors. Key investors include Privalia, Secret Sales, and Palamon.
Dress for less operates through Dress-For-Less Gmbh.
Yes. Dress for less was acquired by Privalia in March 2011.
The website of Dress for less receives about 317 thousand visits a month and ranks #92,967 among all websites worldwide.