About Secret Sales
Secret Sales is a company based in London (United Kingdom) founded in 2007.. Secret Sales has raised $38.94 million across 5 funding rounds from investors including THG, Boohoo and Partech Partners. The company has 25 employees as of September 30, 2020. Secret Sales has completed 4 acquisitions, including Dreivip, Dress for less and V&D. Secret Sales operates in a competitive market with competitors including Zulily, Amazon, Zalando, In The Style and LoveCrafts, among others.
- Headquarter London, United Kingdom
- Employees 25 as on 30 Sep, 2020
- Stage Minicorn
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Lrg Online Limited
- Date of Incorporation 31 May, 2007
- Jurisdiction LONDON, ENGLAND
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Funding Insights of Secret Sales
Secret Sales has successfully raised a total of $38.94M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $10.0M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2023 | Amount | Series B - Secret Sales | Valuation | Belerion Capital Group | |
| Jun, 2021 | Amount | Series A - Secret Sales | Valuation | Perwyn | |
| Apr, 2014 | Amount | Series A - Secret Sales | Valuation | 123 Investment Managers , DH Private Equity Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Secret Sales
Secret Sales has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include THG, Boohoo and Partech Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Private equity and venture capital investments are directed toward Europe.
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Founded Year | Domain | Location | |
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PE firm investing in Europe and the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Secret Sales
Secret Sales has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Dreivip, Dress for less and V&D. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Fashion outlet offering a wide range of discounted products from popular brands, primarily focused on women's, men's, and children's clothing, as well as home goods and beauty products
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2018 | ||||
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Designer fashion brands are offered via private online shopping club.
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2005 | ||||
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Online retailer offering multi-category fashion products for men and women
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Secret Sales
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Secret Sales Comparisons
Competitors of Secret Sales
Secret Sales operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zulily, Amazon, Zalando, In The Style and LoveCrafts, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online shopping platform is operated via flash sales by Zulily.
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| domain | founded_year | HQ Location |
Multi-category products are offered through an online marketplace.
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| domain | founded_year | HQ Location |
Online retailer offering multi-category fashion products for men, women, and children
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| domain | founded_year | HQ Location |
Multi-category fashion products are retailed online by the company.
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| domain | founded_year | HQ Location |
Social commerce platform for craft makers is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Secret Sales
Frequently Asked Questions about Secret Sales
When was Secret Sales founded?
Secret Sales was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is Secret Sales located?
Secret Sales is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Secret Sales a funded company?
Secret Sales is a funded company, having raised a total of $38.94M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7.08M, raised on Feb 08, 2010.
How many employees does Secret Sales have?
As of Sep 30, 2020, the latest employee count at Secret Sales is 25.
What is the annual revenue of Secret Sales?
Annual revenue of Secret Sales is $12.49M as on Sep 30, 2023.
What does Secret Sales do?
Secret Sales was founded in 2007 and is headquartered in London, United Kingdom. An online marketplace is operated, focusing on fashion items such as casual wear, swimwear, sportswear, footwear, accessories, and eyewear. Beauty products, home goods, and preloved items are also included in the catalog. Operations center on e-commerce sales across multiple categories for a diverse customer base.
Who are the top competitors of Secret Sales?
How many acquisitions has Secret Sales made?
Secret Sales has made 4 acquisitions, including Dreivip, Dress for less, and V&D.
Who are Secret Sales's investors?
Secret Sales has 12 investors. Key investors include THG, Boohoo, Partech Partners, Perwyn, and Brands4friends.
What is Secret Sales's valuation?
The valuation of Secret Sales is $19.5M as of Feb 2012.
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