About Secret Sales
Secret Sales is a company based in London (United Kingdom) founded in 2007. Secret Sales has raised $38.94 million across 5 funding rounds from investors including THG, Boohoo and Partech Partners. The company has 25 employees as of September 30, 2020. Secret Sales has completed 4 acquisitions, including Dreivip, Dress for less and V&D. Secret Sales operates in a competitive market with competitors including Zulily, Amazon, Zalando, In The Style and LoveCrafts, among others.
- Headquarter London, United Kingdom
- Employees 25 as on 30 Sep, 2020
- Stage Minicorn
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Sectors
Retail
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Lrg Online Limited
- Date of Incorporation 31 May, 2007
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$12.49 M (USD)45as on Sep 30, 2023
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$38.94 M (USD)
in 5 rounds
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Latest Funding Round
$10 M (USD), Series B
May 03, 2023
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Investors
THG
& 11 more
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Employee Count
25
as on Sep 30, 2020
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Investments & Acquisitions
Dreivip
& 3 more
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Funding Insights of Secret Sales
Secret Sales has successfully raised a total of $38.94M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Secret Sales
Secret Sales has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include THG, Boohoo and Partech Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm focused on multiple sectors
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Locked | Locked | Locked | |
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Private equity and venture capital investments are directed toward Europe.
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Locked | Locked | Locked | |
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PE firm investing in Europe and the US
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Locked | Locked | Locked |
Investor details for Secret Sales
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Investments & Acquisitions by Secret Sales
Secret Sales has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Dreivip, Dress for less and V&D.
Investment portfolio details for Secret Sales
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Fashion outlet offering a wide range of discounted products from popular brands, primarily focused on women's, men's, and children's clothing, as well as home goods and beauty products
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Locked | Locked | 2018 | Locked | |
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Designer fashion brands are offered via private online shopping club.
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Locked | Locked | 2005 | Locked | |
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Online retailer offering multi-category fashion products for men and women
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Locked | Locked | 1999 | Locked |
Complete acquisition details for Secret Sales
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Financial Statements - Secret Sales
Detailed financials for Secret Sales
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Secret Sales Comparisons
Peer comparison for Secret Sales
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Competitors of Secret Sales
Secret Sales operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zulily, Amazon, Zalando, In The Style and LoveCrafts, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Online shopping platform is operated via flash sales by Zulily.
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| Locked | Locked | Locked |
Multi-category products are offered through an online marketplace.
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| Locked | Locked | Locked |
Online retailer offering multi-category fashion products for men, women, and children
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| Locked | Locked | Locked |
Multi-category fashion products are retailed online by the company.
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| Locked | Locked | Locked |
Social commerce platform for craft makers is provided.
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Detailed competitors of Secret Sales
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Latest news on Secret Sales
Complete news archive for Secret Sales
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Frequently Asked Questions about Secret Sales
Secret Sales was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Secret Sales is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Secret Sales is a funded company, having raised a total of $38.94M across 5 funding rounds to date.
As of Sep 30, 2020, the latest employee count at Secret Sales is 25.
Annual revenue of Secret Sales is $12.49M as on Sep 30, 2023.
Secret Sales was founded in 2007 and is headquartered in London, United Kingdom. An online marketplace is operated, focusing on fashion items such as casual wear, swimwear, sportswear, footwear, accessories, and eyewear. Beauty products, home goods, and preloved items are also included in the catalog. Operations center on e-commerce sales across multiple categories for a diverse customer base.
Secret Sales has made 4 acquisitions, including Dreivip, Dress for less, and V&D.
Secret Sales has 12 investors. Key investors include THG, Boohoo, Partech Partners, Perwyn, and Brands4friends.
The valuation of Secret Sales is $19.5M as of Feb 2012.