About In The Style
In The Style is a publicly listed company based in Manchester (United Kingdom) founded in 2013 by Adam Frisby, and was acquired by Causeway in January 2019. Multi-category fashion products are retailed online by the company. In The Style has raised $74.56 million across 2 funding rounds from investors including Causeway Capital Management, Livingbridge and Causeway Capital. The company has 175 employees. In The Style was last valued at $146.28 million in March 2021. Its chief executive, as recorded, is Adam Frisby. Its website inthestyle.com draws about 265 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is IN THE STYLE FASHION LIMITED. Its competitors include Secret Sales, MandM Direct and Mr Porter; 1 of its 3 listed competitors has raised funding.
Company details
The company was founded in 2013 and is headquartered in Manchester, United Kingdom. It operates as an online retailer within the fashion sector, providing a range of apparel items including pants, shirts, sweatshirts, jumpsuits, and skirts. Footwear, jewelry, bags, sunglasses, and other accessories are also offered. A mobile application is made available for both Android and iOS platforms to support customer access.
- Headquarters Manchester, United Kingdom
- Employees 175
- Founders Adam Frisby
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website inthestyle.com
- Social LinkedIn X Facebook
- Acquired by Causeway (Jan 2019)
- Legal Name In The Style Fashion Limited
- Date of Incorporation 27 Nov, 2013
- Jurisdiction MANCHESTER, ENGLAND
- Annual Revenue$58.46 M (USD)132as on Mar 31, 2021
- Net Profit$2 M (USD)171as on Mar 31, 2021
- Total Equity Funding$74.56M (USD)
in 2 rounds
- Latest Funding Round$68.08M (USD), Series C
Mar 2021
- InvestorsCauseway Capital Management
& 2 more
- Employee Count175
- Acquired byCauseway
(Jan 2019)
Funding Insights of In The Style
In The Style has successfully raised a total of $74.56M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $68.08 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $74.56M
- Total Rounds 2
- Last Round Series C — $68.08M
- First Round $6.49M
(May 2017)
- Investors Count 2
All 2 funding rounds of In The Style with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $68.08M | Series C | $146.28M | – | – |
| May 2017 | $6.49M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2021 | $146.28M | •••••••• |
Last known valuation $146.28M (Mar 2021). 3 investors in total: 3 institutional.
Investors in In The Style
In The Style has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Causeway Capital Management, Livingbridge and Causeway Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Livingbridge is engaged in mid-market private equity investments. | 1999 | livingbridge.com | UK | |
Causeway Capital is focused on private equity investments in mid-market businesses. | causewaycapital.eu | London, United Kingdom | ||
Diversified investment management services are provided by Causeway. | 2001 | causewaycap.com | Los Angeles, United States |
Investor details for In The Style
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People of In The Style
1 people are tracked at In The Style (1 in leadership); the tracked headcount is 175.
| Name | Role | Group |
|---|---|---|
Adam Frisby | Founder & CEO | Leadership |
Complete people profiles for In The Style
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Timeline of In The Style
6 dated milestones of In The Style across 8 years, from founding to its latest funding, stage changes and deals.
- Founded In The Style is founded.
- Funding First funding round of $6.5M.
- Exit Acquired by Causeway.
- Funding Latest funding round, Series C, of $68.1M.
- Milestone Reaches Minicorn status.
- IPO Lists on the stock exchange (IPO).
Competitors of In The Style
In The Style has 3 listed competitors in our database, 1 of them funded. They include Secret Sales, MandM Direct and Mr Porter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretsales.com | 2007 | London, United Kingdom | $38.94M | 25 | Multi-category fashion products are sold via an online marketplace. | |
| mandmdirect.com | 1987 | Leominster, United Kingdom | 988 | Discount Retailer of Fashion & sports brands | ||
| mrporter.com | 2011 | London, United Kingdom | Operates an e-commerce store specializing in men's fashion products. |
Detailed competitors of In The Style
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Web traffic of In The Style
The website of In The Style (inthestyle.com) receives about 264.7K visits a month and ranks #140,616 among all websites worldwide, #7,272 in Fashion and Apparel.
- Monthly visits264.7K
▼ 2.4% vs previous month
- Unique visitors107K
per month
- Global rank#140,616
among all websites
- Category rank#7,272
Lifestyle · Fashion and Apparel
- Bounce rate48%
- Pages per visit3.9
- Average visit1 min 23 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with In The Style. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
olgaberg.com | olgaberg.com | 100% | #642,023 | – | |
| chichiclothing.com | 100% | #329,590 | View details | ||
| boohoo.com | 99% | 7.8M | #4,882 | View details | |
| evans.co.uk | 99% | 368.3K | #69,944 | View details | |
| curvissa.co.uk | 98% | #163,753 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for In The Style
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Related news about In The Style
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Frequently Asked Questions about In The Style
In The Style was founded in 2013 and raised its 1st funding round 4 years after it was founded.
In The Style is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Adam Frisby is the CEO of In The Style, as recorded in our data. They have also founded this company.
In The Style is a funded company, having raised a total of $74.56M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.49M, raised on May 2017.
In The Style has 175 employees.
Annual revenue of In The Style is $58.46M as on Mar 31, 2021.
The company was founded in 2013 and is headquartered in Manchester, United Kingdom. It operates as an online retailer within the fashion sector, providing a range of apparel items including pants, shirts, sweatshirts, jumpsuits, and skirts. Footwear, jewelry, bags, sunglasses, and other accessories are also offered. A mobile application is made available for both Android and iOS platforms to support customer access.
In The Style's top competitors include Secret Sales, MandM Direct and Mr Porter.
In The Style has 3 investors. Key investors include Causeway Capital Management, Livingbridge, and Causeway Capital.
The valuation of In The Style is $146.28M as of Mar 2021.
In The Style operates through In The Style Fashion Limited.
Yes. In The Style was acquired by Causeway in January 2019.