About MandM Direct
MandM Direct is a Retail company based in Leominster (United Kingdom) founded in 1987, and was acquired by BESTSELLER in June 2014. Discount Retailer of Fashion sports brands. The company has 988 employees. Its website mandmdirect.com draws about 8.1 million monthly visits. MandM Direct offers products and services including Men's Clothing, Women's Footwear, and Kids' Clothing. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is M AND M DIRECT LIMITED. Its competitors include Secret Sales, In The Style and Pink Boutique; 2 of its 3 listed competitors have raised funding.
Company details
MandM Direct is a discount fashion E-commerce retailer. It specialises in buying clearance stock from manufacturers and selling at discounted prices. As of May 2016, MandM Direct claims to have over 3 million active customers and 57 million website visits every year. They started their business in UK and expanded to international locations including Germany, Netherlands and France. TA associates, a private equity firm had owned M and M direct from 2007 and in 2014 sold its stake to Best Seller for 240M. They sell both through their online site through mail order.
- Headquarters Leominster, United Kingdom
- Employees 988
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website mandmdirect.com
- Social LinkedIn X Facebook Instagram
- Acquired by BESTSELLER (Jun 2014)
- Legal Name M And M Direct Limited
- Date of Incorporation 10 Mar, 2004
- Jurisdiction LEOMINSTER, HEREFORDSHIRE
- Annual Revenue$416.02 M (USD)29as on Aug 01, 2021
- Net Profit$22.84 M (USD)83as on Aug 01, 2021
- InvestorsBESTSELLER
& 1 more
- Employee Count988
- Acquired by
Products & Services of MandM Direct
MandM Direct offers a comprehensive portfolio of products and services, including Men's Clothing, Women's Footwear, and Kids' Clothing.
Branded clothes for men including tops and jackets
Variety of branded shoes for women
Branded outfits for boys and girls
Investors in MandM Direct
MandM Direct has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include BESTSELLER and ECI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| ecipartners.com | ||||
Fashion products from multiple brands are retailed through a chain. | 1975 | bestseller.com | Brande, Denmark |
Investor details for MandM Direct
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People of MandM Direct
32 people are tracked at MandM Direct (10 in leadership, 22 in team); the tracked headcount is 988.
| Name | Role | Group |
|---|---|---|
Jackie Barnett | Head Of Customer | Leadership |
Tom Goode | Customer And Ecommerce Director | Leadership |
Timothy Larnder | Finance Director | Leadership |
Claire Evans | Director Of Merchandising | Leadership |
Mehta Sheetal | Chief - Corporate Social Responsibility | Leadership |
Tara Wills | Head Of Human Resources Operations | Leadership |
Kevin Warburton | Head Of Buying - Fashion | Leadership |
Pradipkumar Vaidya | Executive Vice President & Cfo(fes) | Leadership |
Mark Raynard | President | Leadership |
Alexandra T. | Head Of Merchandising (trading - Product Data - Reporting) | Leadership |
Charlotte Frazer-Burns | Project Management (creative Team) | Team |
Lowri Southall | CRM Manager | Team |
Bill Davies | Digital Marketing Manager | Team |
Elliott Keen | Contact Centre Manager | Team |
Hannah Smith | Ecommerce Manager | Team |
Billy Griffiths | Senior CRM Executive | Team |
Rachel Watkins | Senior UX Optimisation Analyst | Team |
Pendurkar Sagar | Manager - Accounts & Finance | Team |
Al-Vence Mojares | Personalisation And International Optimisation | Team |
Amanda Vaughan | Payroll Manager | Team |
12 more people are available in the full profile.
Complete people profiles for MandM Direct
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Timeline of MandM Direct
3 dated milestones of MandM Direct across 27 years, from founding to its latest funding, stage changes and deals.
- Founded MandM Direct is founded.
- Exit Acquired by ECI Partners.
- Exit Acquired by BESTSELLER.
Competitors of MandM Direct
MandM Direct has 3 listed competitors in our database, 2 of them funded. They include Secret Sales, In The Style and Pink Boutique.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretsales.com | 2007 | London, United Kingdom | $38.94M | 25 | Multi-category fashion products are sold via an online marketplace. | |
| inthestyle.com | 2013 | Manchester, United Kingdom | $74.56M | 175 | Multi-category fashion products are retailed online by the company. | |
| pinkboutique.co.uk | 2012 | Newcastle Upon Tyne, United Kingdom | 36 | Manages an e-commerce store specializing in apparel and fashion accessories. |
Detailed competitors of MandM Direct
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Web traffic of MandM Direct
The website of MandM Direct (mandmdirect.com) receives about 8.1M visits a month and ranks #3,741 among all websites worldwide, #146 in Fashion and Apparel.
- Monthly visits8.1M
▼ 31% vs previous month
- Unique visitors4.5M
per month
- Global rank#3,741
among all websites
- Category rank#146
Lifestyle · Fashion and Apparel
- Bounce rate48%
- Pages per visit5.2
- Average visit3 min 24 sec
- DevicesDesktop 12% Β· Mobile 88%
Websites whose visitors overlap most with MandM Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sportsdirect.com | 100% | 17.4M | #1,953 | View details | |
| next.co.uk | 91% | 35.1M | #376 | View details | |
jdsports.co.uk | jdsports.co.uk | 86% | #4,751 | β | |
| schuh.co.uk | 86% | 7.3M | #4,794 | View details | |
| asos.com | 85% | 58.3M | #475 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for MandM Direct
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Related news about Mandm Direct
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Frequently Asked Questions about MandM Direct
MandM Direct was founded in 1987.
MandM Direct is headquartered in Leominster, United Kingdom.
MandM Direct has 988 employees.
Annual revenue of MandM Direct is $416.02M as on Aug 01, 2021.
MandM Direct is a discount fashion E-commerce retailer. It specialises in buying clearance stock from manufacturers and selling at discounted prices. As of May 2016, MandM Direct claims to have over 3 million active customers and 57 million website visits every year. They started their business in UK and expanded to international locations including Germany, Netherlands and France. TA associates, a private equity firm had owned M and M direct from 2007 and in 2014 sold its stake to Best Seller for 240M. They sell both through their online site through mail order.
MandM Direct's top competitors include Secret Sales, In The Style and Pink Boutique.
MandM Direct offers Men's Clothing, Women's Footwear, and Kids' Clothing.
MandM Direct has 2 investors. Key investors include BESTSELLER, and ECI Partners.
MandM Direct operates through M And M Direct Limited.
Yes. MandM Direct was acquired by BESTSELLER in June 2014.
The website of MandM Direct receives about 8.1 million visits a month and ranks #3,741 among all websites worldwide.

