About Sports Direct
Sports Direct is a company based in Shirebrook (United Kingdom) founded in 1982 by Mike Ashley.. Sports Direct has completed 8 acquisitions, including Barrington Sports, Bob's Stores and Eastern Mountain Sports. Sports Direct offers products and services including Sports Apparel and Online Shopping Services.
- Headquarter Shirebrook, United Kingdom
- Founders Mike Ashley
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sportsdirect.Com Retail Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$186.24 K (USD), Grant
Jun 11, 2021
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Investors
Fidelity International
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Barrington Sports
& 7 more
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Products & Services of Sports Direct
Sports Direct offers a comprehensive portfolio of products and services, including Sports Apparel and Online Shopping Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sports clothing and equipment are offered for various activities and sports
Digital platforms are provided for purchasing and managing sports goods
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Funding Insights of Sports Direct
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $186,240
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Grant - Sports Direct | Valuation |
investors |
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| Feb, 2018 | Amount | Post-IPO - Sports Direct | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sports Direct
Sports Direct has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Fidelity International and Portál veřejné správy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A digital platform for public administration services in Czech Republic.
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Founded Year | Domain | Location | |
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Provider of investment management services
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sports Direct
Sports Direct has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Barrington Sports, Bob's Stores and Eastern Mountain Sports. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Video games, consoles, and accessories are retailed across multiple platforms.
|
2012 | ||||
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Manufacturer of fishing products
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2004 | ||||
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Sports goods retail chain
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2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Sports Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sports Direct Comparisons
Competitors of Sports Direct
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Sports Direct
When was Sports Direct founded?
Sports Direct was founded in 1982 and raised its 1st funding round 36 years after it was founded.
Where is Sports Direct located?
Sports Direct is headquartered in Shirebrook, United Kingdom. It is registered at Shirebrook, England, United Kingdom.
Who is the current CEO of Sports Direct?
Mike Ashley is the current CEO of Sports Direct. They have also founded this company.
What does Sports Direct do?
Retailer of sporting goods and apparel. It offers a wide selection of products for various sports and activities. The company provides online and potentially offline retail channels for customers to purchase items. It also offers additional services such as payment options and order tracking. The business model focuses on providing a broad range of sporting goods to consumers.
What products or services does Sports Direct offer?
Sports Direct offers Sports Apparel and Online Shopping Services.
How many acquisitions has Sports Direct made?
Sports Direct has made 8 acquisitions, including Barrington Sports, Bob's Stores, and Eastern Mountain Sports.
Who are Sports Direct's investors?
Sports Direct has 2 investors. Key investors include Fidelity International, and Portál veřejné správy.