LoveCrafts

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By Missouri Star Quilt Company
Social commerce platform for craft makers is provided.
Annual revenue - Latest available
Total funding $145.6M 9 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About LoveCrafts

LoveCrafts is a company based in London (United Kingdom) founded in 2012 by Laurence Garrett was acquired by Missouri Star Quilt Company in September 2024. LoveCrafts has raised $145.58 million across 9 funding rounds from investors including Balderton Capital, Scottish Equity Partners and Highland Europe. LoveCrafts has completed 2 acquisitions, including Deramores Retail and WEBS. LoveCrafts offers products and services including Yarn, Knitting Patterns, Crochet Patterns, Cross Stitch Kits, and Fabric. LoveCrafts operates in a competitive market with competitors including Zulily, Amazon, Groupon, Trouva and Argos, among others.

  • Headquarter London, United Kingdom
  • Founders Laurence Garrett
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Lovecrafts Group Limited
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $145.58 M (USD)

    in 9 rounds

  • Latest Funding Round
    $22 M (USD), Series C

    Jan 28, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
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Products & Services of LoveCrafts

LoveCrafts offers a comprehensive portfolio of products and services, including Yarn, Knitting Patterns, Crochet Patterns, Cross Stitch Kits, and Fabric.

Product name locked
Category locked
Primary

Fibers for knitting and crochet projects in various weights

Product name locked
Category locked
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Designs for creating garments and accessories

Product name locked
Category locked
Locked

Instructions for making crochet items and toys

Product name locked
Category locked
Locked

Complete sets for embroidery and cross stitch projects

Product name locked
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Cotton and other fabrics for sewing and quilting

People of LoveCrafts

Headcount 50-200
Employee Profiles 38
Employee Profiles
People
Paul Gallagher
Head of Growth Marketing
People
Emma Gaffney
CRM Manager
People
Goolnora Boymurotova
Customer Support Agent
People
Anastasiia Piatkova
People Associate

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Funding Insights of LoveCrafts

LoveCrafts has successfully raised a total of $145.58M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $22 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in LoveCrafts

LoveCrafts has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Balderton Capital, Scottish Equity Partners and Highland Europe.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm focused on tech companies
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Multistage venture capital investments are focused on technology sectors.
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Growth-stage consumer and enterprise technology companies are funded.
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Investor details for LoveCrafts

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by LoveCrafts

LoveCrafts has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Deramores Retail and WEBS.

Investments
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Investment portfolio details for LoveCrafts

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  • Portfolio identities
  • Transaction dates
  • Round details
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Knitting and crochet supplies are retailed online by Deramores Retail.
Locked Locked 2010 Locked
Retailer for yarn and related supplies
Locked Locked 1974 Locked
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Complete acquisition details for LoveCrafts

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - LoveCrafts

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Detailed financials for LoveCrafts

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Lovecrafts Comparisons

LoveCrafts Primary company
Description
Social commerce platform for craft makers is provided.
Location
London, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for LoveCrafts

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Competitors of LoveCrafts

LoveCrafts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zulily, Amazon, Groupon, Trouva and Argos, among others.

Company Name Domain Founded year HQ Location Description
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Online shopping platform is operated via flash sales by Zulily.
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Multi-category products are offered through an online marketplace.
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Online marketplace offering deals on multi-category products and services
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Multi-category fashion and lifestyle products are retailed online.
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Multi-category products are retailed online by Argos across various sectors.
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Detailed competitors of LoveCrafts

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Latest news on Lovecrafts

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Complete news archive for LoveCrafts

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about LoveCrafts

LoveCrafts was founded in 2012 and raised its 1st funding round 1 year after it was founded.

LoveCrafts is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

LoveCrafts is a funded company, having raised a total of $145.58M across 9 funding rounds to date.

LoveCrafts was established in 2012 in London, United Kingdom, within the craft making sector. A community platform is operated, combining social networking with e-commerce features. Makers upload projects including guidelines and images, plan activities, seek advice, and purchase supplies through dedicated sites loveknitting.com and lovecrochet.com. Earnings are enabled for users selling design guides, while revenue is derived from accessories, raw materials, and these user contributions.

LoveCrafts's top competitors include Amazon, Zulily and OnBuy.

LoveCrafts offers Yarn, Knitting Patterns, Crochet Patterns, Cross Stitch Kits, and Fabric.

LoveCrafts has made 2 acquisitions, including Deramores Retail, and WEBS.

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