About LoveCrafts
LoveCrafts is a company based in London (United Kingdom) founded in 2012 by Laurence Garrett was acquired by Missouri Star Quilt Company in September 2024.. LoveCrafts has raised $145.58 million across 9 funding rounds from investors including Balderton Capital, Scottish Equity Partners and Highland Europe. LoveCrafts has completed 2 acquisitions, including Deramores Retail and WEBS. LoveCrafts offers products and services including Yarn, Knitting Patterns, Crochet Patterns, Cross Stitch Kits, and Fabric. LoveCrafts operates in a competitive market with competitors including Zulily, Amazon, Groupon, Trouva and Argos, among others.
- Headquarter London, United Kingdom
- Founders Laurence Garrett
-
Sectors
Retail
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Lovecrafts Group Limited
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$145.58 M (USD)
in 9 rounds
-
Latest Funding Round
$22 M (USD), Series C
Jan 28, 2021
-
Investors
Balderton Capital
& 4 more
-
Employee Count
Employee Count
-
Investments & Acquisitions
Deramores Retail
& 1 more
-
Acquired by
Missouri Star Quilt Company
(Sep 30, 2024)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of LoveCrafts
LoveCrafts offers a comprehensive portfolio of products and services, including Yarn, Knitting Patterns, Crochet Patterns, Cross Stitch Kits, and Fabric. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fibers for knitting and crochet projects in various weights
Designs for creating garments and accessories
Instructions for making crochet items and toys
Complete sets for embroidery and cross stitch projects
Cotton and other fabrics for sewing and quilting
Unlock access to complete
Funding Insights of LoveCrafts
LoveCrafts has successfully raised a total of $145.58M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $22 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series C — $22.0M
-
First Round
First Round
(13 Mar 2013)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Series C - LoveCrafts | Valuation | TriplePoint Capital | |
| Feb, 2019 | Amount | Series C - LoveCrafts | Valuation |
investors |
|
| Jul, 2018 | Amount | Series C - LoveCrafts | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LoveCrafts
LoveCrafts has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Balderton Capital, Scottish Equity Partners and Highland Europe. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital firm focused on tech companies
|
Founded Year | Domain | Location | |
|
Multistage venture capital investments are focused on technology sectors.
|
Founded Year | Domain | Location | |
|
Growth-stage consumer and enterprise technology companies are funded.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by LoveCrafts
LoveCrafts has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Deramores Retail and WEBS. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Knitting and crochet supplies are retailed online by Deramores Retail.
|
2010 | ||||
|
Retailer for yarn and related supplies
|
1974 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - LoveCrafts
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lovecrafts Comparisons
Competitors of LoveCrafts
LoveCrafts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zulily, Amazon, Groupon, Trouva and Argos, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online shopping platform is operated via flash sales by Zulily.
|
|
| domain | founded_year | HQ Location |
Multi-category products are offered through an online marketplace.
|
|
| domain | founded_year | HQ Location |
Online marketplace offering deals on multi-category products and services
|
|
| domain | founded_year | HQ Location |
Multi-category fashion and lifestyle products are retailed online.
|
|
| domain | founded_year | HQ Location |
Multi-category products are retailed online by Argos across various sectors.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Lovecrafts
Frequently Asked Questions about LoveCrafts
When was LoveCrafts founded?
LoveCrafts was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is LoveCrafts located?
LoveCrafts is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is LoveCrafts a funded company?
LoveCrafts is a funded company, having raised a total of $145.58M across 9 funding rounds to date. The company's 1st funding round was a Series C of $66K, raised on Mar 13, 2013.
What does LoveCrafts do?
LoveCrafts was established in 2012 in London, United Kingdom, within the craft making sector. A community platform is operated, combining social networking with e-commerce features. Makers upload projects including guidelines and images, plan activities, seek advice, and purchase supplies through dedicated sites loveknitting.com and lovecrochet.com. Earnings are enabled for users selling design guides, while revenue is derived from accessories, raw materials, and these user contributions.
Who are the top competitors of LoveCrafts?
What products or services does LoveCrafts offer?
LoveCrafts offers Yarn, Knitting Patterns, Crochet Patterns, Cross Stitch Kits, and Fabric.
How many acquisitions has LoveCrafts made?
LoveCrafts has made 2 acquisitions, including Deramores Retail, and WEBS.
Who are LoveCrafts's investors?
LoveCrafts has 5 investors. Key investors include Balderton Capital, Scottish Equity Partners, Highland Europe, TriplePoint Capital, and Missouri Star Quilt Company.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.