Trouva

London, United Kingdom Founded: 2013 • Age: 13 yrs
Multi-category fashion and lifestyle products are retailed online.
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About Trouva

Trouva is a company based in London (United Kingdom) founded in 2013.. Trouva has raised $40.55 million across 6 funding rounds from investors including MADE.COM, Fy and Downing. The company has 32 employees as of July 31, 2022. Trouva offers products and services including Online Shopping Platform, Fashion Products, and Homewares. Trouva operates in a competitive market with competitors including Zulily, Amazon, Groupon, LoveCrafts and Argos, among others.

  • Headquarter London, United Kingdom
  • Employees 32 as on 31 Jul, 2022
  • Stage Minicorn
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Streethub Ltd
  • Date of Incorporation 03 Jan, 2013
  • Jurisdiction EASTLEIGH, HAMPSHIRE, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $40.55 M (USD)

    in 6 rounds

  • Latest Funding Round
    $4.4 M (USD), Series B

    Dec 17, 2020

  • Investors
    MADE.COM

    & 13 more

  • Employee Count
    32

    as on Jul 31, 2022

  • Acquired by
    N/A

    & 3 more

    (Jun 10, 2025)

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Products & Services of Trouva

Trouva offers a comprehensive portfolio of products and services, including Online Shopping Platform, Fashion Products, and Homewares. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for buying unique fashion and home items from boutiques

Sale of clothing and accessories from various independent brands

Products for home furnishing and decor from selected boutiques

People of Trouva
Headcount 50-200
Employee Profiles 6
Employee Profiles
People
Mandeep Singh
Co-founder & CEO
People
Chloé Hajnal-Corob
Head of Product Discovery

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Funding Insights of Trouva

Trouva has successfully raised a total of $40.55M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $4.4 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $4.4M
  • First Round

    (20 Mar 2013)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2020 Amount Series B - Trouva Valuation

investors

May, 2019 Amount Series B - Trouva Valuation Octopus Ventures
Apr, 2017 Amount Series A - Trouva Valuation BGF
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Trouva

Trouva has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MADE.COM, Fy and Downing. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investment and support for founders in technology and health sectors.
Founded Year Domain Location
Venture capital fund focused on series A stage hardware, future work, commerce, and digital media companies
Founded Year Domain Location
Inheritance tax relief, funds, and bonds are provided across sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Trouva

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Trouva

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Trouva Comparisons

Employees
+
Add Comparison
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Competitors of Trouva

Trouva operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zulily, Amazon, Groupon, LoveCrafts and Argos, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online shopping platform is operated via flash sales by Zulily.
domain founded_year HQ Location
Multi-category products are offered through an online marketplace.
domain founded_year HQ Location
Online marketplace offering deals on multi-category products and services
domain founded_year HQ Location
Social commerce platform for craft makers is provided.
domain founded_year HQ Location
Multi-category products are retailed online by Argos across various sectors.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Trouva

Retailer confidence in Trouva continues to decline
Retailgazette11 months ago
Trouva acquired by Fy!
Theretailbulletin1 year ago
Trouva launches community-led shoppable video feed
Theretailbulletin2 years ago

Frequently Asked Questions about Trouva

When was Trouva founded?

Trouva was founded in 2013.

Where is Trouva located?

Trouva is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Trouva a funded company?

Trouva is a funded company, having raised a total of $40.55M across 6 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Mar 20, 2013.

How many employees does Trouva have?

As of Jul 31, 2022, the latest employee count at Trouva is 32.

What does Trouva do?

Trouva was founded in 2013 in London, United Kingdom, as an online retailer focused on the fashion and lifestyle sector. A diverse product catalog is maintained, encompassing clothing, footwear, and accessories for men, women, and children, alongside home care items and garden supplies. Operations are conducted through the domain trouvacom, serving customers across various categories in the e-commerce space.

Who are the top competitors of Trouva?

Trouva's top competitors include Amazon, Zulily and LoveCrafts.

What products or services does Trouva offer?

Trouva offers Online Shopping Platform, Fashion Products, and Homewares.

Who are Trouva's investors?

Trouva has 14 investors. Key investors include MADE.COM, Fy, Downing, Octopus Ventures, and C4 Ventures.

What is Trouva's valuation?

The valuation of Trouva is $85.7M as of Dec 2020.

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