Trouva

London, United Kingdom Founded: 2013 • Age: 13 yrs
Multi-category fashion and lifestyle products are retailed online.
Annual revenue - Latest available
Total funding $40.6M 6 rounds
Employees 32 Tracked headcount
Investors 14 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Trouva

Trouva is a company based in London (United Kingdom) founded in 2013. Trouva has raised $40.55 million across 6 funding rounds from investors including MADE.COM, Fy and Downing. The company has 32 employees as of July 31, 2022. Trouva offers products and services including Online Shopping Platform, Fashion Products, and Homewares. Trouva operates in a competitive market with competitors including Zulily, Amazon, Groupon, LoveCrafts and Argos, among others.

  • Headquarter London, United Kingdom
  • Employees 32 as on 31 Jul, 2022
  • Stage Minicorn
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Streethub Ltd
  • Date of Incorporation 03 Jan, 2013
  • Jurisdiction EASTLEIGH, HAMPSHIRE, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $40.55 M (USD)

    in 6 rounds

  • Latest Funding Round
    $4.4 M (USD), Series B

    Dec 17, 2020

  • Investors
    MADE.COM

    & 13 more

  • Employee Count
    32

    as on Jul 31, 2022

  • Acquired by
    N/A

    & 3 more

    (Jun 10, 2025)

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Products & Services of Trouva

Trouva offers a comprehensive portfolio of products and services, including Online Shopping Platform, Fashion Products, and Homewares.

Product name locked
Category locked
Primary

Platform for buying unique fashion and home items from boutiques

Product name locked
Category locked
Locked

Sale of clothing and accessories from various independent brands

Product name locked
Category locked
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Products for home furnishing and decor from selected boutiques

People of Trouva

Headcount 50-200
Employee Profiles 6
Employee Profiles
People
Mandeep Singh
Co-founder & CEO
People
Chloé Hajnal-Corob
Head of Product Discovery

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Funding Insights of Trouva

Trouva has successfully raised a total of $40.55M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $4.4 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Trouva

Trouva has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MADE.COM, Fy and Downing.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investment and support for founders in technology and health sectors.
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Venture capital fund focused on series A stage hardware, future work, commerce, and digital media companies
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Inheritance tax relief, funds, and bonds are provided across sectors.
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Investor details for Trouva

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  • Investor domains
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by Trouva

Investments
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Investment portfolio details for Trouva

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Financial Statements - Trouva

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Detailed financials for Trouva

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Trouva Comparisons

Trouva Primary company
Description
Multi-category fashion and lifestyle products are retailed o...
Location
London, United Kingdom
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
32
As of 2022
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Peer comparison for Trouva

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Competitors of Trouva

Trouva operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zulily, Amazon, Groupon, LoveCrafts and Argos, among others.

Company Name Domain Founded year HQ Location Description
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Online shopping platform is operated via flash sales by Zulily.
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Multi-category products are offered through an online marketplace.
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Online marketplace offering deals on multi-category products and services
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Social commerce platform for craft makers is provided.
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Multi-category products are retailed online by Argos across various sectors.
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Detailed competitors of Trouva

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Latest news on Trouva

Trouva acquired by Fy!
Theretailbulletin2 years ago
Trouva launches community-led shoppable video feed
Theretailbulletin2 years ago
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Complete news archive for Trouva

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Frequently Asked Questions about Trouva

Trouva was founded in 2013.

Trouva is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Trouva is a funded company, having raised a total of $40.55M across 6 funding rounds to date.

As of Jul 31, 2022, the latest employee count at Trouva is 32.

Trouva was founded in 2013 in London, United Kingdom, as an online retailer focused on the fashion and lifestyle sector. A diverse product catalog is maintained, encompassing clothing, footwear, and accessories for men, women, and children, alongside home care items and garden supplies. Operations are conducted through the domain trouvacom, serving customers across various categories in the e-commerce space.

Trouva's top competitors include Amazon, Zulily and LoveCrafts.

Trouva offers Online Shopping Platform, Fashion Products, and Homewares.

Trouva has 14 investors. Key investors include MADE.COM, Fy, Downing, Octopus Ventures, and C4 Ventures.

The valuation of Trouva is $85.7M as of Dec 2020.

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