About Fy
Fy is a company based in Berlin (Germany) founded in 2014. Fy has raised $20.8 million across 9 funding rounds from investors including 500 Global, Hoxton Ventures and Proxy Ventures. The company has 16 employees. Fy has completed 1 acquisition, including Trouva. Fy offers products and services including Wall Art and Home Decor.
- Total Equity Funding$20.8M (USD)
in 9 rounds
- Latest Funding Round$488.24K (USD), Series A
Mar 2023
- Investors500 Global
& 2 more
- Employee Count16
- Investments & Acquisitions
Products & Services of Fy
Fy offers a comprehensive portfolio of products and services, including Wall Art and Home Decor.
Wall art including prints and posters is sold by Fy! for decorative purposes in various settings
Home decor items such as art sets and gallery walls are provided by Fy! to enhance living spaces
Apps and channels of Fy
Fy publishes 1 mobile app.
Funding Insights of Fy
Fy has successfully raised a total of $20.8M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $488.24 thousand completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.8M
- Total Rounds 9
- Last Round Series A — $488,243
- First Round $244,724
(Oct 2014)
- Investors Count 3
All 9 funding rounds of Fy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $488,243 | Series A | $37.68M | – | – |
| Apr 2022 | $5.62M | Series A | $57.19M | 500 Global | – |
| Mar 2021 | $8.53M | Series A | $••••• | Hoxton Ventures | – |
| Aug 2020 | $1.23M | Seed | $••••• | – | – |
| Mar 2019 | $293,884 | Seed | $••••• | – | – |
| Sep 2017 | $1.96M | Seed | $••••• | – | – |
| Mar 2016 | $1.86M | Seed | – | Proxy Ventures | – |
| Nov 2015 | $572,986 | Seed | – | – | – |
| Oct 2014 | $244,724 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2023 | $37.68M | •••••••• |
| Apr 2022 | $57.19M | •••••••• |
| Mar 2021 | $••••• | •••••••• |
| Aug 2020 | $••••• | •••••••• |
| Mar 2019 | $••••• | •••••••• |
| Sep 2017 | $••••• | •••••••• |
| Oct 2014 | $••••• | •••••••• |
Full valuation and stage history of Fy
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Verified entity values are shown only after access is granted.
Last known valuation $37.68M (Mar 2023). 3 investors in total: 3 institutional.
Investors in Fy
Fy has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include 500 Global, Hoxton Ventures and Proxy Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
VC and PE firm focused on seed and early stage tech companies | – | hoxtonventures.com | London, United Kingdom | |
Tech focused VC firm investing in the UK and Finland | – | proxy.vc | London, United Kingdom |
Investor details for Fy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of Fy
6 people are tracked at Fy (3 in leadership, 3 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Léonie Gregory | Global Head Of Communications PR | Leadership |
Luke Miller | VP Data & AI | Leadership |
Jasper Cox | Finance Director | Leadership |
Tahlia Harper | Marketing Executive | Team |
Richard Hirson | Marketing | Team |
Liya Ye Hu | Software Engineer | Team |
Complete people profiles for Fy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Fy
Fy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Trouva.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category fashion and lifestyle products are retailed online. | trouva.com | London, United Kingdom | 2013 | Apr 2024 | •••• |
Complete acquisition details for Fy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Fy
5 dated milestones of Fy across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Fy is founded.
- Funding First funding round of $245K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $488K.
- Acquisition Acquires Trouva.
Web traffic of Fy
The website of Fy (iamfy.co) receives about 313.6K visits a month and ranks #127,789 among all websites worldwide, #6,545 in Fashion and Apparel.
- Monthly visits313.6K
▼ 1.8% vs previous month
- Unique visitors132.4K
per month
- Global rank#127,789
among all websites
- Category rank#6,545
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit3.5
- Average visit1 min 36 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Fy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
desenio.co.uk | desenio.co.uk | 100% | – | #102,560 | – |
sneakerfreaker.com | sneakerfreaker.com | 87% | – | #151,279 | – |
| thevolte.com | 87% | 448.9K | #132,540 | View details | |
| juniqe.com | 87% | 538.3K | #71,151 | View details | |
| thearmoury.com | 87% | – | #205,944 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Fy
Fy was founded in 2014.
Fy is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Fy is a funded company, having raised a total of $20.8M across 9 funding rounds to date. The company's 1st funding round was a Seed of $244.72K, raised on Oct 2014.
Fy was founded in 2014 and is headquartered in Berlin, Germany. An online retailer and discovery platform is operated, focusing on multi-category products such as fashion, electronics, stationery, art, and beauty items. A broad catalog is maintained, with free shipping provided worldwide. Operations center on e-commerce accessibility across various consumer sectors.
Fy offers Wall Art and Home Decor.
Fy has made 1 acquisition, including Trouva.
Fy has 3 investors. Key investors include 500 Global, Hoxton Ventures, and Proxy Ventures.
The valuation of Fy is $37.68M as of Mar 2023.
Fy operates through Fy!.
Yes. Fy publishes Fy! - Shop Home, Living & Art.
The website of Fy receives about 314 thousand visits a month and ranks #127,789 among all websites worldwide.