About MADE.COM
MADE.COM is a Consumer company based in London (United Kingdom) founded in 2010 by Julien Callede and Ning Li, and was acquired by Next in November 2022. Multi-category home improvement products are sold through an internet-first brand. MADE.COM has raised $135.9 million across 6 funding rounds from investors including Fidelity Investments, SVB and Next. MADE.COM has completed 1 acquisition, including Trouva. MADE.COM was last valued at $68.9 million in October 2013. Its website made.com draws about 814 thousand monthly visits. MADE.COM offers products and services including Avarna corner set, Sassari 4 seater garden dining set, Jonah garden lounge set, Millo dining set, and Zayla dining table. Its focus areas include Consumer Goods, Home Furnishing Products, Multi-Category and Internet First Brand. Its legal entity is MADE.COM DESIGN LTD. Its competitors include Swoon, Salter and Angling Direct; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2010 and based in London, United Kingdom, MADE.COM operates as an internet-first brand in the home improvement sector. A diverse catalog is maintained, encompassing furniture, lighting, wall decor, garden accessories, home textiles, kitchen items, and home furnishings. Operations are supported by a mobile application available on iOS platforms, facilitating online access for customers across various product categories.
- Headquarters London, United Kingdom
- Founders Julien Callede, Ning Li
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Website made.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Next (Nov 2022)
- Legal Name Made.Com Design Ltd
- Date of Incorporation 10 Dec, 2009
- Jurisdiction LEEDS
- Total Equity Funding$135.9M (USD)
in 6 rounds
- Latest Funding Round$56.7M (USD), Series C
Mar 2018
- InvestorsFidelity Investments
& 10 more
- Investments & Acquisitions
- Acquired byNext
(Nov 2022)
Products & Services of MADE.COM
MADE.COM offers a comprehensive portfolio of products and services, including Avarna corner set, Sassari 4 seater garden dining set, Jonah garden lounge set, Millo dining set, and Zayla dining table.
Outdoor seating set for home gardens.
Dining set designed for outdoor use.
Lounge set for relaxed outdoor spaces.
Indoor dining set for home meals.
Table for family dining setups.
Apps and channels of MADE.COM
its YouTube channel MADE.COM has 8.42K subscribers and 30 videos.
Videos from MADE.COM
The most watched videos on MADE.COM's YouTube channel, MADE.COM (8.42K subscribers). Click a video to play it here.
More on MADE.COM.
Funding Insights of MADE.COM
MADE.COM has successfully raised a total of $135.9M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $56.7 million completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $135.9M
- Total Rounds 6
- Last Round Series C — $56.7M
- First Round $3.8M
(Mar 2010)
- Investors Count 10
All 6 funding rounds of MADE.COM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | $56.7M | Series C | – | Eight Roads Ventures | |
| Jul 2015 | $60M | Series C | – | Partech Partners | |
| Oct 2014 | $8M | Debt – Conventional | – | – | |
| Oct 2013 | $4.3M | Series B | $68.9M | Level Equity | |
| Dec 2011 | $11.1M | Series B | $45.9M | Level Equity | |
| Mar 2010 | $3.8M | Series A | $••••• | Jaina Capital |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2013 | $68.9M | •••••••• |
| Dec 2011 | $45.9M | •••••••• |
| Mar 2010 | $••••• | •••••••• |
Full valuation and stage history of MADE.COM
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $68.9M (Oct 2013). 11 investors in total: 9 institutional and 2 angel.
Investors in MADE.COM
MADE.COM has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, SVB and Next.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle-market growth capital investments are targeted by Level Equity. | levelequity.com | New York, United States | ||
Venture capital investment and global platform support for startups. | 2008 | eightroads.com | London, United Kingdom | |
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
Tech-focused VC firm investing in geographies such as France & the UK | jaina.fr | Paris, France | ||
VC firm investing in Europe | profounderscapital.com | London, United Kingdom | ||
Tech-focused investments are directed toward Europe and the US. | kiteventures.com | London, United Kingdom | ||
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | fidelity.com | Boston, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Clothing, footwear, and home products are retailed by Next. | 1982 | next.co.uk | Leicester, United Kingdom | |
MS Marc Simoncini | French entrepreneur, angel investor, founder of Meetic, active in Indian startups | unknown_54bb0d77877a4bc5a |
Investor details for MADE.COM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of MADE.COM
48 people are tracked at MADE.COM (5 in leadership, 2 in board & advisors, 41 in team).
| Name | Role | Group |
|---|---|---|
Julien Callede | Co-Founder | Leadership |
Ning Li | Co-Founder | Leadership |
James Thorne | Warehousing & Returns Director | Leadership |
Patrick Lewis | Chief Financial Officer | Leadership |
Alice H. | Head of Global Brand Strategy & International Activation | Leadership |
George Mcculloch | Non-Executive Director | Board & advisors |
Matthew Price | Independent Non-Executive Director | Board & advisors |
Thomas George | Senior Financial Planning Manager | Team |
Marc Polley | Returns and Quality Operations Manager | Team |
Megan Saunders | Financial Planning and Analysis Manager | Team |
Elise Court | Warehouse Administration Supervisor | Team |
Yassine Ait Aabbou | Junior Financial Analyst | Team |
Ian Mackenzie | Operations Shift Manager | Team |
Stephane Druart | Marketing Data Analyst | Team |
Elizabeth Hetherington | Product Developer - Upholstery & Furniture | Team |
Caroline Roussel | Voice Over Artist | Team |
Ana Claudia Oliveira Sousa Weißbach | Brand Advocacy Executive DACH | Team |
Perceval Weekes | Customer Service Specialist | Team |
Rachel Johnson | Customer Service Representative | Team |
Enn Song | Senior Merchandiser and Sourcing | Team |
28 more people are available in the full profile.
Complete people profiles for MADE.COM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by MADE.COM
MADE.COM has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Trouva.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category fashion and lifestyle products are retailed online. | trouva.com | London, United Kingdom | 2013 | May 2022 | •••• |
Complete acquisition details for MADE.COM
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- Exports
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Timeline of MADE.COM
7 dated milestones of MADE.COM across 12 years, from founding to its latest funding, stage changes and deals.
Competitors of MADE.COM
MADE.COM has 3 listed competitors in our database, 1 of them funded. They include Swoon, Salter and Angling Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| swooneditions.com | 2012 | London, United Kingdom | $44.22M | 64 | Multi-category home furniture is sold online by Swoon. | |
| salter.com | 1760 | Manchester, United Kingdom | 356 | Multi-category home improvement products are offered through an internet-first brand. | ||
| anglingdirect.co.uk | 1997 | Norwich, United Kingdom | 410 | Angling Direct is recognized as a leading retailer of fishing tackle in the UK. |
Detailed competitors of MADE.COM
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Web traffic of MADE.COM
The website of MADE.COM (made.com) receives about 813.6K visits a month and ranks #39,428 among all websites worldwide, #445 in Furniture.
- Monthly visits813.6K
▲ 8.1% vs previous month
- Unique visitors333.6K
per month
- Global rank#39,428
among all websites
- Category rank#445
Home and Garden · Furniture
- Bounce rate41%
- Pages per visit10.3
- Average visit1 min 43 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with MADE.COM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| habitat.co.uk | 100% | 3.1M | #15,697 | View details | |
| furniturevillage.co.uk | 76% | 1.7M | #35,010 | View details | |
| cultfurniture.com | 75% | #109,498 | View details | ||
daals.co.uk | daals.co.uk | 72% | #16,666 | – | |
heals.com | heals.com | 71% | #69,220 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MADE.COM
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Related news about Made.Com
Complete news archive for MADE.COM
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Frequently Asked Questions about MADE.COM
MADE.COM was founded in 2010.
MADE.COM is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
MADE.COM is a funded company, having raised a total of $135.9M across 6 funding rounds to date. The company's 1st funding round was a Series A of $3.8M, raised on Mar 2010.
Founded in 2010 and based in London, United Kingdom, MADE.COM operates as an internet-first brand in the home improvement sector. A diverse catalog is maintained, encompassing furniture, lighting, wall decor, garden accessories, home textiles, kitchen items, and home furnishings. Operations are supported by a mobile application available on iOS platforms, facilitating online access for customers across various product categories.
MADE.COM's top competitors include Swoon, Salter and Angling Direct.
MADE.COM offers Avarna corner set, Sassari 4 seater garden dining set, Jonah garden lounge set, Millo dining set, and Zayla dining table.
MADE.COM has made 1 acquisition, including Trouva.
MADE.COM has 11 investors. Key investors include Fidelity Investments, SVB, Next, Partech Partners, and Eight Roads Ventures.
The valuation of MADE.COM is $68.9M as of Oct 2013.
MADE.COM operates through Made.Com Design Ltd.
Yes. MADE.COM was acquired by Next in November 2022.
The website of MADE.COM receives about 814 thousand visits a month and ranks #39,428 among all websites worldwide.