About Angling Direct
Angling Direct is a publicly listed company based in Norwich (United Kingdom) founded in 1997. Angling Direct is recognized as a leading retailer of fishing tackle in the UK. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. The company has 427 employees. Angling Direct has completed 5 acquisitions, including Chapmans Angling, Ericsangling and Fosters of Birmingham. Its chief executive, as recorded, is Darren Bailey. Its website anglingdirect.co.uk draws about 1.1 million monthly visits. Angling Direct offers products and services including Fishing Tackle, Fishing Rods, and Fishing Reels. Its focus areas include Retail, Sporting Goods and Fishing Equipment. Its legal entity is Angling Direct Plc. Similar companies include MADE.COM, Swoon and Salter; 2 of its 3 listed similar companies have raised funding.
Company details
Angling Direct is established as the UKs top online and in-store retailer for fishing tackle and gear. A wide range of products, including rods, reels, bait, and accessories, is offered for various fishing styles such as carp, coarse, sea, fly, and predator fishing. The company is committed to serving anglers of all skill levels, from beginners to specialists, with competitive pricing and fast delivery. Support for the angling community is provided through partnerships with organizations like the Angling Trust and campaigns like Get Fishing. Solutions are tailored to meet the diverse needs of anglers across different fishing environments, including beaches, lakes, canals, and rivers.
- Annual Revenue$142.97 M (USD)13.75as on Jan 31, 2026
- Net Profit$2.83 M (USD)44.54as on Jan 31, 2026
- EBITDA$10.88 M (USD)27.5as on Jan 31, 2026
- Latest Funding Round$25.96M (USD), Post-IPO
Oct 2018
- Employee Count427
- Investments & AcquisitionsChapmans Angling
& 4 more
Products & Services of Angling Direct
Angling Direct offers a comprehensive portfolio of products and services, including Fishing Tackle, Fishing Rods, and Fishing Reels.
Equipment for fishing activities is provided to anglers.
Various fishing rods are offered for different techniques.
Quality fishing reels are supplied for angling needs.
Apps and channels of Angling Direct
its YouTube channel Advanta has 87.5K subscribers and 30 videos.
Videos from Angling Direct
The most watched videos on Angling Direct's YouTube channel, Advanta (87.5K subscribers). Click a video to play it here.
More on Advanta.
Funding Insights of Angling Direct
- Total Rounds 1
- Last Round Post-IPO — $25.96M
- First Round $25.96M
(Oct 2018)
All 1 funding rounds of Angling Direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $25.96M | Post-IPO | – | – | – |
People of Angling Direct
29 people are tracked at Angling Direct (13 in leadership, 16 in team); the tracked headcount is 427.
| Name | Role | Group |
|---|---|---|
Darren Bailey | CEO | Leadership |
Simon Griffiths | Head Merchandiser | Leadership |
Hugh Carter | Head Of Retail Operations And Continuous Improvement | Leadership |
Stewart Downing | Commercial Director | Leadership |
Craig Ward | Head Of Store Operations | Leadership |
Steve Crowe | Chief Executive Officer | Leadership |
Sam Copeman | Chief Financial Officer | Leadership |
Craig Jones | Chief Operating Officer | Leadership |
Keith Easton | Head Of Commercial Finance | Leadership |
Stephen Jones | Head Of Store Operations | Leadership |
Nick Pinder | Head Of Store Operations | Leadership |
Colin Heinen | Head Of IT | Leadership |
Richard Burt | Head Of Projects | Leadership |
Gary Haddon | Fullstack PHP Developer | Team |
Callum Jenner | Information Technology Support Engineer | Team |
Chris Collins | Media | Team |
Andy Torrance | Non Executive Chair | Team |
Phil Harvey | Store Manager | Team |
Chris Swaby | Store Manager | Team |
Roy Allen | Area Manager Angling Direct | Team |
9 more people are available in the full profile.
Complete people profiles for Angling Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Angling Direct
Angling Direct is a publicly listed company on the LSE with ticker symbol ANG in UK, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date13 Jul 2017
- Listed onLSE: ANG
- Listed entityAngling Direct Plc
- Exchange sectorRetail trade
- ISINGB00BF1XGQ00
- Share price54.50 GBX · 2026-10-14
- Market capitalisation37,150,638.00 GBX
- Price to earnings18.0
- EPS (diluted, trailing year)0.03 GBX
- Volume (last session)28,348
Financials of Angling Direct
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 103.9M GBP | 2.1M GBP | 7.9M GBP |
| 2024 | 91.3M GBP | 1.4M GBP | 6.2M GBP |
| 2023 | 81.7M GBP | 1.2M GBP | 5.1M GBP |
| 2022 | 74.1M GBP | 539,000 GBP | 4.3M GBP |
| 2021 | 72.5M GBP | 3.1M GBP | 6.4M GBP |
Detailed financial statements for Angling Direct
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Angling Direct
Angling Direct has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Chapmans Angling, Ericsangling and Fosters of Birmingham.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ericsangling is operated from the United Kingdom via its domain. | ericsangling.co.uk | United Kingdom | 0 | Oct 2019 | $1.4M | |
Online retailer of fishing tacklers | chapmansangling.co.uk | Hull, United Kingdom | 2003 | Feb 2019 | $1.83M | |
Online retailer of multiple sports products and equipment | tedcarter.co.uk | Preston, United Kingdom | 2004 | Jun 2018 | $165,955 | |
NWAC is operated from the United Kingdom domain. | nwac.co.uk | United Kingdom | 0 | Nov 2017 | •••• | |
Fireplaces and heating products are supplied by a UK firm. | fostersofbirmingham.co.uk | United Kingdom | 0 | Oct 2017 | $4.06M |
Complete acquisition details for Angling Direct
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Timeline of Angling Direct
8 dated milestones of Angling Direct across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Angling Direct is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Fosters of Birmingham.
- Acquisition Acquires nwac.co.uk.
- Acquisition Acquires Ted Carter.
- Funding First funding round of $26.0M.
- Acquisition Acquires Chapmans Angling.
- Acquisition Acquires Ericsangling.
Similar companies to Angling Direct
Angling Direct has 3 listed similar companies in our database, 2 of them funded. They include MADE.COM, Swoon and Salter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| made.com | 2010 | London, United Kingdom | $135.9M | 673 | Multi-category home improvement products are sold through an internet-first brand. | |
| swooneditions.com | 2012 | London, United Kingdom | $44.22M | 64 | Multi-category home furniture is sold online by Swoon. | |
| salter.com | 1760 | Manchester, United Kingdom | 356 | Multi-category home improvement products are offered through an internet-first brand. |
Detailed similar companies of Angling Direct
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Web traffic of Angling Direct
The website of Angling Direct (anglingdirect.co.uk) receives about 1.1M visits a month and ranks #29,681 among all websites worldwide, #941 in Sports.
- Monthly visits1.1M
▼ 20.9% vs previous month
- Unique visitors296.8K
per month
- Global rank#29,681
among all websites
- Category rank#941
Sports · Sports
- Bounce rate45%
- Pages per visit6.3
- Average visit4 min 07 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Angling Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tackleuk.co.uk | tackleuk.co.uk | 100% | #157,904 | – | |
total-fishing-tackle.com | total-fishing-tackle.com | 84% | #106,129 | – | |
| fishingmegastore.com | 83% | 146.6K | #200,781 | View details | |
johnsonrosstackle.co.uk | johnsonrosstackle.co.uk | 71% | #344,782 | – | |
| gooutdoors.co.uk | 66% | 3.6M | #16,705 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Angling Direct
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Related news about Angling Direct
Complete news archive for Angling Direct
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Frequently Asked Questions about Angling Direct
Angling Direct was founded in 1997 and raised its 1st funding round 21 years after it was founded.
Angling Direct is headquartered in Norwich, United Kingdom. It is registered at Norwich, Norfolk, United Kingdom.
Darren Bailey is the CEO of Angling Direct, as recorded in our data.
Angling Direct has 427 employees.
Annual revenue of Angling Direct is $142.97M as on Jan 31, 2026.
Angling Direct is established as the UKs top online and in-store retailer for fishing tackle and gear. A wide range of products, including rods, reels, bait, and accessories, is offered for various fishing styles such as carp, coarse, sea, fly, and predator fishing. The company is committed to serving anglers of all skill levels, from beginners to specialists, with competitive pricing and fast delivery. Support for the angling community is provided through partnerships with organizations like the Angling Trust and campaigns like Get Fishing. Solutions are tailored to meet the diverse needs of anglers across different fishing environments, including beaches, lakes, canals, and rivers.
Angling Direct offers Fishing Tackle, Fishing Rods, and Fishing Reels.
Yes, Angling Direct is publicly traded on LSE under the ticker symbol ANG.
Angling Direct has made 5 acquisitions, including Chapmans Angling, Ericsangling, and Fosters of Birmingham.
Angling Direct operates through Angling Direct Plc.
The website of Angling Direct receives about 1.1 million visits a month and ranks #29,681 among all websites worldwide.