About Swoon
Swoon is a company based in London (United Kingdom) founded in 2012 by Debbie Williamson and Brian Harrison. Swoon has raised $44.22 million across 4 funding rounds from investors including Octopus Ventures, Martin Morgan and Index Ventures. The company has 64 employees as of July 31, 2017. Swoon operates in a competitive market with competitors including MADE.COM, Salter, Angling Direct, Lick and Riva Home, among others.
- Headquarter London, United Kingdom
- Employees 64 as on 31 Jul, 2017
- Founders Debbie Williamson, Brian Harrison
- Stage Minicorn
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Sourceable Ltd
- Date of Incorporation 08 Feb, 2023
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$16.93 M (USD)0as on Dec 31, 2023
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Net Profit
$396 K (USD)0as on Dec 31, 2023
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EBITDA
$234.55 K (USD)0as on Dec 31, 2023
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Total Equity Funding
$44.22 M (USD)
in 4 rounds
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Latest Funding Round
$19.4 M (USD), Series B
May 31, 2017
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Investors
Octopus Ventures
& 8 more
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Employee Count
64
as on Jul 31, 2017
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Acquired by
N/A
(Dec 11, 2019)
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People of Swoon
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Funding Insights of Swoon
Swoon has successfully raised a total of $44.22M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $19.4 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Swoon
Swoon has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Octopus Ventures, Martin Morgan and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investment and support for founders in technology and health sectors.
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Venture capital investments in technology startups and entrepreneurs.
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Venture capital firm focused on seed-stage investments
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Investor details for Swoon
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Investments & Acquisitions by Swoon
Investment portfolio details for Swoon
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Financial Statements - Swoon
Detailed financials for Swoon
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Swoon Comparisons
Peer comparison for Swoon
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Competitors of Swoon
Swoon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Salter, Angling Direct, Lick and Riva Home, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-category home improvement products are sold through an internet-first brand.
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Multi-category home improvement products are offered through an internet-first brand.
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Angling Direct is recognized as a leading retailer of fishing tackle in the UK.
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Multi-category home improvement products are provided online by Lick.
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Designs, manufactures, and supplies home furnishings for trade customers worldwide.
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Detailed competitors of Swoon
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Latest news on Swoon
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Frequently Asked Questions about Swoon
Swoon was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Swoon is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Brian Harrison is the current CEO of Swoon. They have also founded this company.
Swoon is a funded company, having raised a total of $44.22M across 4 funding rounds to date.
As of Jul 31, 2017, the latest employee count at Swoon is 64.
Annual revenue of Swoon is $16.93M as on Dec 31, 2023.
Swoon was established in 2012 in London, United Kingdom, as an internet-first brand in the home furniture sector. A range of products, including tables, sofas, beds, chairs, and footstools, is offered through its online platform at swooneditions.com. Operations focus on e-commerce distribution of multi-category furnishings. The company is led by co-founders Debbie Williamson and Brian Harrison, who serves as CEO.
Swoon has 7 investors. Key investors include Octopus Ventures, Martin Morgan, Index Ventures, Legal & General Ventures, and Christopher Julien Spray.
The valuation of Swoon is $101.52M as of May 2017.