About Swoon
Swoon is a company based in London (United Kingdom) founded in 2012 by Debbie Williamson and Brian Harrison.. Swoon has raised $44.22 million across 4 funding rounds from investors including Octopus Ventures, Martin Morgan and Index Ventures. The company has 64 employees as of July 31, 2017. Swoon operates in a competitive market with competitors including MADE.COM, Salter, Angling Direct, Lick and Riva Home, among others.
- Headquarter London, United Kingdom
- Employees 64 as on 31 Jul, 2017
- Founders Debbie Williamson, Brian Harrison
- Stage Minicorn
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sourceable Ltd
- Date of Incorporation 08 Feb, 2023
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$16.93 M (USD)0as on Dec 31, 2023
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Net Profit
$396 K (USD)0as on Dec 31, 2023
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EBITDA
$234.55 K (USD)0as on Dec 31, 2023
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Total Equity Funding
$44.22 M (USD)
in 4 rounds
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Latest Funding Round
$19.4 M (USD), Series B
May 31, 2017
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Investors
Octopus Ventures
& 8 more
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Employee Count
64
as on Jul 31, 2017
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Acquired by
N/A
(Dec 11, 2019)
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Funding Insights of Swoon
Swoon has successfully raised a total of $44.22M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $19.4 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $19.4M
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First Round
First Round
(07 Oct 2013)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2017 | Amount | Series B - Swoon | Valuation | Octopus Ventures | |
| Jun, 2015 | Amount | Series A - Swoon | Valuation | Octopus Ventures | |
| Jul, 2014 | Amount | Series A - Swoon | Valuation | Octopus Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Swoon
Swoon has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Octopus Ventures, Martin Morgan and Index Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investment and support for founders in technology and health sectors.
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Founded Year | Domain | Location | |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Venture capital firm focused on seed-stage investments
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Swoon
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Swoon
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Swoon Comparisons
Competitors of Swoon
Swoon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Salter, Angling Direct, Lick and Riva Home, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category home improvement products are sold through an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Angling Direct is recognized as a leading retailer of fishing tackle in the UK.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are provided online by Lick.
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| domain | founded_year | HQ Location |
Designs, manufactures, and supplies home furnishings for trade customers worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Swoon
Frequently Asked Questions about Swoon
When was Swoon founded?
Swoon was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Swoon located?
Swoon is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Swoon?
Brian Harrison is the current CEO of Swoon. They have also founded this company.
Is Swoon a funded company?
Swoon is a funded company, having raised a total of $44.22M across 4 funding rounds to date. The company's 1st funding round was a Series A of $14M, raised on Oct 07, 2013.
How many employees does Swoon have?
As of Jul 31, 2017, the latest employee count at Swoon is 64.
What is the annual revenue of Swoon?
Annual revenue of Swoon is $16.93M as on Dec 31, 2023.
What does Swoon do?
Swoon was established in 2012 in London, United Kingdom, as an internet-first brand in the home furniture sector. A range of products, including tables, sofas, beds, chairs, and footstools, is offered through its online platform at swooneditions.com. Operations focus on e-commerce distribution of multi-category furnishings. The company is led by co-founders Debbie Williamson and Brian Harrison, who serves as CEO.
Who are Swoon's investors?
Swoon has 7 investors. Key investors include Octopus Ventures, Martin Morgan, Index Ventures, Legal & General Ventures, and Christopher Julien Spray.
What is Swoon's valuation?
The valuation of Swoon is $101.52M as of May 2017.
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