About Swoon
Swoon is a Consumer company based in London (United Kingdom) founded in 2012 by Debbie Williamson and Brian Harrison. Multi-category home furniture is sold online by Swoon. Swoon has raised $44.22 million across 4 funding rounds from investors including Octopus Ventures, Martin Morgan and Index Ventures. The company has 64 employees. Swoon was last valued at $101.52 million in May 2017. Its chief executive, as recorded, is Brian Harrison. Its website swooneditions.com draws about 406 thousand monthly visits. The company has since been acquired. Its focus areas include Consumer Goods, Home Furnishing Products, Multi-Category and Internet First Brand. Its legal entity is SOURCEABLE LTD. Its competitors include MADE.COM, Salter and Angling Direct; 1 of its 3 listed competitors has raised funding.
Company details
Swoon was established in 2012 in London, United Kingdom, as an internet-first brand in the home furniture sector. A range of products, including tables, sofas, beds, chairs, and footstools, is offered through its online platform at swooneditions.com. Operations focus on e-commerce distribution of multi-category furnishings. The company is led by co-founders Debbie Williamson and Brian Harrison, who serves as CEO.
- Headquarters London, United Kingdom
- Employees 64
- Founders Debbie Williamson, Brian Harrison
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Phone•••• ••••
- Website swooneditions.com
- Social LinkedIn X Facebook
- Legal Name Sourceable Ltd
- Date of Incorporation 08 Feb, 2023
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$16.93 M (USD)as on Dec 31, 2023
- Net Profit$396 K (USD)as on Dec 31, 2023
- EBITDA$234.55 K (USD)as on Dec 31, 2023
- Total Equity Funding$44.22M (USD)
in 4 rounds
- Latest Funding Round$19.4M (USD), Series B
May 2017
- InvestorsOctopus Ventures
& 8 more
- Employee Count64
Funding Insights of Swoon
Swoon has successfully raised a total of $44.22M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $19.4 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $44.22M
- Total Rounds 4
- Last Round Series B — $19.4M
- First Round $1.92M
(Oct 2013)
- Investors Count 8
All 4 funding rounds of Swoon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $19.4M | Series B | $101.52M | Octopus Ventures | |
| Jun 2015 | $8.9M | Series A | $57.58M | Octopus Ventures | |
| Jul 2014 | $14M | Series A | $••••• | Octopus Ventures | |
| Oct 2013 | $1.92M | Seed | $••••• | Octopus Ventures |
| Date | Valuation | Stage |
|---|---|---|
| May 2017 | $101.52M | •••••••• |
| Jun 2015 | $57.58M | •••••••• |
| Jul 2014 | $••••• | •••••••• |
| Oct 2013 | $••••• | •••••••• |
Full valuation and stage history of Swoon
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Last known valuation $101.52M (May 2017). 7 investors in total: 4 institutional and 3 angel.
Investors in Swoon
Swoon has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Octopus Ventures, Martin Morgan and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Venture capital firm focused on seed-stage investments | localglobe.vc | London, United Kingdom | ||
| lgvcapital.com | ||||
MM Martin Morgan | unknown_c3703b68c2564de5b | |||
CJ Christopher Julien Spray | Angel investor and entrepreneur, co-founder of Zostel, active in Indian startup ecosystem | unknown_4e43e00e93804c1d8 | ||
JP Jonathan Pfitzner | unknown_79a915c22cdd40d79 |
Investor details for Swoon
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People of Swoon
13 people are tracked at Swoon (6 in leadership, 7 in team); the tracked headcount is 64.
| Name | Role | Group |
|---|---|---|
Debbie Williamson | Co-Founder | Leadership |
Brian Harrison | Co-Founder & CEO | Leadership |
neale hobday | Head Retoucher | Leadership |
Brian H. | Founder / CEO | Leadership |
Gemma Hoft | Finance Director | Leadership |
Sam Greig | Head Of Design | Leadership |
David Marsden | Global Development And Sourcing Manager | Team |
Amy Thomas | Fp&a Manager | Team |
Sonu Kumar | NPD Manager Asia | Team |
Lara Smith | Furniture Designer | Team |
Katie Jackson | Creative Brand Manager | Team |
Annamaria Markoczy | Warehouse Logistics Manager | Team |
Andrew Christodoulou | Principal Product Manager | Team |
Complete people profiles for Swoon
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Timeline of Swoon
4 dated milestones of Swoon across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Swoon is founded.
- Funding First funding round of $1.9M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $19.4M.
Competitors of Swoon
Swoon has 3 listed competitors in our database, 1 of them funded. They include MADE.COM, Salter and Angling Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| made.com | 2010 | London, United Kingdom | $135.9M | 673 | Multi-category home improvement products are sold through an internet-first brand. | |
| salter.com | 1760 | Manchester, United Kingdom | 356 | Multi-category home improvement products are offered through an internet-first brand. | ||
| anglingdirect.co.uk | 1997 | Norwich, United Kingdom | 410 | Angling Direct is recognized as a leading retailer of fishing tackle in the UK. |
Detailed competitors of Swoon
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Web traffic of Swoon
The website of Swoon (swooneditions.com) receives about 406.5K visits a month and ranks #105,893 among all websites worldwide, #1,363 in Furniture.
- Monthly visits406.5K
▲ 4.1% vs previous month
- Unique visitors150.7K
per month
- Global rank#105,893
among all websites
- Category rank#1,363
Home and Garden · Furniture
- Bounce rate46%
- Pages per visit3.8
- Average visit1 min 43 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Swoon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| made.com | 100% | 813.6K | #39,428 | View details | |
| habitat.co.uk | 100% | 3.1M | #15,697 | View details | |
daals.co.uk | daals.co.uk | 97% | #16,666 | – | |
tikamoon.co.uk | tikamoon.co.uk | 96% | #90,802 | – | |
westelm.co.uk | westelm.co.uk | 94% | #98,453 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Swoon
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Related news about Swoon
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Frequently Asked Questions about Swoon
Swoon was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Swoon is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Brian Harrison is the CEO of Swoon, as recorded in our data. They have also founded this company.
Swoon is a funded company, having raised a total of $44.22M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.92M, raised on Oct 2013.
Swoon has 64 employees.
Annual revenue of Swoon is $16.93M as on Dec 31, 2023.
Swoon was established in 2012 in London, United Kingdom, as an internet-first brand in the home furniture sector. A range of products, including tables, sofas, beds, chairs, and footstools, is offered through its online platform at swooneditions.com. Operations focus on e-commerce distribution of multi-category furnishings. The company is led by co-founders Debbie Williamson and Brian Harrison, who serves as CEO.
Swoon's top competitors include MADE.COM, Salter and Angling Direct.
Swoon has 7 investors. Key investors include Octopus Ventures, Martin Morgan, Index Ventures, Legal & General Ventures, and Christopher Julien Spray.
The valuation of Swoon is $101.52M as of May 2017.
Swoon operates through Sourceable Ltd.
The website of Swoon receives about 406 thousand visits a month and ranks #105,893 among all websites worldwide.