Salter

Manchester, United Kingdom Founded: 1760 • Age: 266 yrs Acquired By Ultimate Products
Multi-category home improvement products are offered through an internet-first brand.
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About Salter

Salter is a company based in Manchester (United Kingdom) founded in 1760 was acquired by Ultimate Products in June 2022.. The company has 356 employees as of July 31, 2022. Salter offers products and services including Kitchen Scales, Air Fryers, Blenders, and Cookware. Salter operates in a competitive market with competitors including MADE.COM, Swoon, Angling Direct, Lick and Riva Home, among others.

  • Headquarter Manchester, United Kingdom
  • Employees 356 as on 31 Jul, 2022
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Up Global Sourcing Uk Limited
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $202.91 M (USD)
    13
    as on Jul 31, 2022
  • Net Profit
    $15.11 M (USD)
    32
    as on Jul 31, 2022
  • EBITDA
    $19.12 M (USD)
    36
    as on Jul 31, 2022
  • Latest Funding Round
  • Investors
  • Employee Count
    356

    as on Jul 31, 2022

  • Acquired by
    Ultimate Products

    (Jun 22, 2022)

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Products & Services of Salter

Salter offers a comprehensive portfolio of products and services, including Kitchen Scales, Air Fryers, Blenders, and Cookware. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Digital and mechanical devices for accurate weighing in kitchens

Compact devices for cooking quick and healthy meals

Tools for blending and chopping food items efficiently

Non-stick pans and sets for everyday cooking needs

Funding Insights of Salter

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Salter

Salter has secured backing from 1 investor. Prominent investors backing the company include Ultimate Products. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Ultimate Products is engaged in sourcing and distributing consumer goods.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Salter

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Salter

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Salter Comparisons

Employees
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Competitors of Salter

Salter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Swoon, Angling Direct, Lick and Riva Home, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category home improvement products are sold through an internet-first brand.
domain founded_year HQ Location
Multi-category home furniture is sold online by Swoon.
domain founded_year HQ Location
Angling Direct is recognized as a leading retailer of fishing tackle in the UK.
domain founded_year HQ Location
Multi-category home improvement products are provided online by Lick.
domain founded_year HQ Location
Designs, manufactures, and supplies home furnishings for trade customers worldwide.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Salter

Frequently Asked Questions about Salter

When was Salter founded?

Salter was founded in 1760.

Where is Salter located?

Salter is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.

How many employees does Salter have?

As of Jul 31, 2022, the latest employee count at Salter is 356.

What is the annual revenue of Salter?

Annual revenue of Salter is $202.91M as on Jul 31, 2022.

What does Salter do?

Founded in 1760 in Manchester, United Kingdom, Salter functions as an internet-first brand within the home improvement sector. A diverse product catalog is maintained, encompassing bathroom and kitchen weighing scales, bakeware, cookware, kitchen appliances, cleaning supplies, laundry and ironing equipment, health and lifestyle appliances, and spare parts for kitchen items. Operations focus on direct-to-consumer sales via the domain salter.com.

Who are the top competitors of Salter?

Salter's top competitors include MADE.COM, Swoon and Lick.

What products or services does Salter offer?

Salter offers Kitchen Scales, Air Fryers, Blenders, and Cookware.

Who are Salter's investors?

Salter has 1 investor. Key investors include Ultimate Products.

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