About Salter
Salter is a Consumer company based in Manchester (United Kingdom) founded in 1760, and was acquired by Ultimate Products in June 2022. Multi-category home improvement products are offered through an internet-first brand. The company has 356 employees. Its website salter.com draws about 370 thousand monthly visits. Salter offers products and services including Kitchen Scales, Air Fryers, Blenders, and Cookware. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its legal entity is UP GLOBAL SOURCING UK LIMITED. Its competitors include MADE.COM, Swoon and Angling Direct; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1760 in Manchester, United Kingdom, Salter functions as an internet-first brand within the home improvement sector. A diverse product catalog is maintained, encompassing bathroom and kitchen weighing scales, bakeware, cookware, kitchen appliances, cleaning supplies, laundry and ironing equipment, health and lifestyle appliances, and spare parts for kitchen items. Operations focus on direct-to-consumer sales via the domain salter.com.
- Headquarters Manchester, United Kingdom
- Employees 356
- Stage Acquired
- SectorsConsumer
- Website category Arts and Entertainment · TV Movies and Streaming
- Email••••••••
- Phone•••• ••••
- Website salter.com
- Social X Facebook Instagram YouTube
- Acquired by Ultimate Products (Jun 2022)
- Legal Name Up Global Sourcing Uk Limited
- Annual Revenue$202.91 M (USD)13as on Jul 31, 2022
- Net Profit$15.11 M (USD)32as on Jul 31, 2022
- EBITDA$19.12 M (USD)36as on Jul 31, 2022
- Investors
- Employee Count356
- Acquired byUltimate Products
(Jun 2022)
Products & Services of Salter
Salter offers a comprehensive portfolio of products and services, including Kitchen Scales, Air Fryers, Blenders, and Cookware.
Digital and mechanical devices for accurate weighing in kitchens
Compact devices for cooking quick and healthy meals
Tools for blending and chopping food items efficiently
Non-stick pans and sets for everyday cooking needs
Investors in Salter
Salter has secured backing from 1 investor. Prominent investors backing the company include Ultimate Products.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ultimate Products is engaged in sourcing and distributing consumer goods. | upgs.com | Oldham, United Kingdom |
Investor details for Salter
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Competitors of Salter
Salter has 3 listed competitors in our database, 2 of them funded. They include MADE.COM, Swoon and Angling Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| made.com | 2010 | London, United Kingdom | $135.9M | 673 | Multi-category home improvement products are sold through an internet-first brand. | |
| swooneditions.com | 2012 | London, United Kingdom | $44.22M | 64 | Multi-category home furniture is sold online by Swoon. | |
| anglingdirect.co.uk | 1997 | Norwich, United Kingdom | 410 | Angling Direct is recognized as a leading retailer of fishing tackle in the UK. |
Detailed competitors of Salter
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- Full competitor set
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Web traffic of Salter
The website of Salter (salter.com) receives about 369.8K visits a month and ranks #138,011 among all websites worldwide, #9,049 in TV Movies and Streaming.
- Monthly visits369.8K
▲ 13% vs previous month
- Unique visitors146.3K
per month
- Global rank#138,011
among all websites
- Category rank#9,049
Arts and Entertainment · TV Movies and Streaming
- Bounce rate57%
- Pages per visit2.9
- Average visit1 min 46 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Salter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
breakthroughfilms.com | breakthroughfilms.com | 100% | – | ||
tvguide.ca | tvguide.ca | 100% | – | ||
tvarchive.ca | tvarchive.ca | 100% | – | ||
dabbler.ca | dabbler.ca | 100% | – | ||
channelcanada.com | channelcanada.com | 100% | #3,270,590 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Salter
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Salter
Complete news archive for Salter
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Frequently Asked Questions about Salter
Salter was founded in 1760.
Salter is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Salter has 356 employees.
Annual revenue of Salter is $202.91M as on Jul 31, 2022.
Founded in 1760 in Manchester, United Kingdom, Salter functions as an internet-first brand within the home improvement sector. A diverse product catalog is maintained, encompassing bathroom and kitchen weighing scales, bakeware, cookware, kitchen appliances, cleaning supplies, laundry and ironing equipment, health and lifestyle appliances, and spare parts for kitchen items. Operations focus on direct-to-consumer sales via the domain salter.com.
Salter's top competitors include MADE.COM, Swoon and Angling Direct.
Salter offers Kitchen Scales, Air Fryers, Blenders, and Cookware.
Salter has 1 investor. Key investors include Ultimate Products.
Salter operates through Up Global Sourcing Uk Limited.
Yes. Salter was acquired by Ultimate Products in June 2022.
The website of Salter receives about 370 thousand visits a month and ranks #138,011 among all websites worldwide.