About Hobbii
Hobbii is a company based in Copenhagen (Denmark) founded in 2015 by Jens Olesen was acquired by Verdane in April 2022. The company has 281 employees.
- Headquarter Copenhagen, Denmark
- Employees 281
- Founders Jens Olesen
- SectorsConsumer
- Website category Hobbies and Leisure · Crafts
- Email••••••••
- Website hobbii.com
- Social LinkedIn Facebook
- Acquired by Verdane (Apr 2022)
Investors in Hobbii
Hobbii has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | – | verdane.com | Oslo, Norway |
Investor details for Hobbii
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- Complete investor list
- Round participation
- Investor portfolios
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People of Hobbii
14 people are tracked at Hobbii (8 in leadership, 6 in team); the tracked headcount is 281.
| Name | Role | Group |
|---|---|---|
Jens Olesen | Co-Founder | Leadership |
Jeppe Kallesoe Odefey | CEO | Leadership |
Thomas Zeihlund | Group Chief Executive Officer | Leadership |
Christopher Thorsell | Chief Strategy Officer (cso) | Leadership |
Hannah Henley | Chief Product Officer | Leadership |
Antony Yiannaki | Chief Commercial Officer (cco) | Leadership |
Jesper Strøm | Chief Retail Officer | Leadership |
Tomas Antvorskov Krag | Chief Technology Officer | Leadership |
Khanh Ha | Category Manager | Team |
Trine Fredholm Johansen | Purchasing Specialist | Team |
Tobias Riis | Engineering Manager - Fulfilment & Accounting | Team |
Jesper Madsen | Senior Software Engineer | Team |
Magnus Flor Johansen | Senior Software Engineer | Team |
Marcin Zieliński | Senior Android Developer | Team |
Complete people profiles for Hobbii
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Hobbii
2 dated milestones of Hobbii across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Hobbii is founded.
- Exit Acquired by Verdane.
Web traffic of Hobbii
The website of Hobbii (hobbii.com) receives about 1.6M visits a month and ranks #27,491 among all websites worldwide, #152 in Crafts.
- Monthly visits1.6M
▲ 1% vs previous month
- Unique visitors617.2K
per month
- Global rank#27,491
among all websites
- Category rank#152
Hobbies and Leisure · Crafts
- Bounce rate45%
- Pages per visit5.5
- Average visit2 min 56 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Hobbii. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lionbrand.com | 100% | – | #27,641 | View details | |
| knitpicks.com | 94% | – | #36,528 | View details | |
| lovecrafts.com | 89% | 2.6M | – | View details | |
| ravelry.com | 85% | – | #1,342 | View details | |
| hobbylobby.com | 84% | 15.7M | #1,851 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hobbii
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Hobbii
10 companies that operate in the same segment as Hobbii (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about Hobbii
Hobbii was founded in 2015.
Hobbii is headquartered in Copenhagen, Denmark.
Jeppe Kallesoe Odefey is the current CEO of Hobbii.
Hobbii has 281 employees.
Hobbii was established in 2015 in Copenhagen, Denmark, as a provider of yarns and accessories focused on knitting and crochet. Operations are conducted through the online domain hobbii.com, where products are supplied to customers interested in crafting activities. The company is led by CEO Jeppe Kallesoe Odefey and co-founder Jens Olesen, with emphasis placed on serving the global hobbyist market in the crafts sector.
Hobbii has 1 investor. Key investors include Verdane.
Yes. Hobbii was acquired by Verdane in April 2022.
The website of Hobbii receives about 1.6 million visits a month and ranks #27,491 among all websites worldwide.