About afound
afound is a Retail company based in Stockholm (Sweden) founded in 2018, and was acquired by Secret Sales in November 2024. Fashion outlet offering a wide range of discounted products from popular brands, primarily focused on womens, mens, and childrens clothing, as well as home goods and beauty products. Its website afound.com draws about 233 thousand monthly visits. Its focus areas include Consumer Goods, Retail Chains, Fashion and Horizontal. Its legal entity is Maine Potato Growers, Inc.
Company details
Afound was founded in 2018 and is headquartered in Stockholm, Sweden. The company operates as an online fashion outlet, providing discounted apparel for women, men, and children, along with home goods and beauty items from established brands. Its platform focuses on e-commerce within the retail sector, serving customers primarily in Europe with a range of seasonal and surplus inventory.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website afound.com
- Acquired by Secret Sales (Nov 2024)
- Legal Name Maine Potato Growers, Inc
- Investors
- Acquired bySecret Sales
(Nov 2024)
Investors in afound
afound has secured backing from 1 investor. Prominent investors backing the company include Secret Sales.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category fashion products are sold via an online marketplace. | 2007 | secretsales.com | London, United Kingdom |
Investor details for afound
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of afound
5 people are tracked at afound (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Hakan Henriksson | CEO | Leadership |
Fredrik Svartling | Managing Director | Leadership |
Rajeeb Bhattacharjee | Group Manager, Analytics, Afound | Team |
Tiffany Léger-Mondjo | Marketplace Key Account Sales Manager | Team |
Nina Gomes | Account Manager Key Account | Team |
Complete people profiles for afound
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of afound
2 dated milestones of afound across 6 years, from founding to its latest funding, stage changes and deals.
- Founded afound is founded.
- Exit Acquired by Secret Sales.
Web traffic of afound
The website of afound (afound.com) receives about 233K visits a month and ranks #145,545 among all websites worldwide, #7,566 in Fashion and Apparel.
- Monthly visits233K
▼ 8% vs previous month
- Unique visitors78.6K
per month
- Global rank#145,545
among all websites
- Category rank#7,566
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit4.5
- Average visit2 min 50 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with afound. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zalando.se | zalando.se | 100% | #6,088 | – | |
| boozt.com | 87% | 12.9M | #3,045 | View details | |
spartoo.se | spartoo.se | 85% | #254,336 | – | |
| asos.com | 84% | 58.3M | #475 | View details | |
dobell.se | dobell.se | 79% | #3,230,783 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for afound
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about afound
afound was founded in 2018.
afound is headquartered in Stockholm, Sweden.
Afound was founded in 2018 and is headquartered in Stockholm, Sweden. The company operates as an online fashion outlet, providing discounted apparel for women, men, and children, along with home goods and beauty items from established brands. Its platform focuses on e-commerce within the retail sector, serving customers primarily in Europe with a range of seasonal and surplus inventory.
afound has 1 investor. Key investors include Secret Sales.
afound operates through Maine Potato Growers, Inc.
Yes. afound was acquired by Secret Sales in November 2024.
The website of afound receives about 233 thousand visits a month and ranks #145,545 among all websites worldwide.