About V&D
V&D is a Retail company based in Diemen (Netherlands) founded in 1887, and was acquired by Secret Sales in July 2025. Multi-category products are sold via an online marketplace platform. Its chief executive, as recorded, is Ian Dotson. Its website vd.nl draws about 246 thousand monthly visits. Its focus areas include Horizontal E-Commerce and Marketplace. Its competitors include bol.com, Wehkamp and Dwarfs; 1 of its 3 listed competitors has raised funding.
Company details
VD was established in 1887 and is headquartered in Diemen, Netherlands. Operations are centered on an e-commerce platform where a diverse range of products is offered, including apparel, electronics, home supplies, beauty items, toys, and garden essentials. The marketplace serves consumers across multiple sectors, with inventory managed digitally to facilitate online purchases and deliveries within the region. Leadership includes roles held by Co-Owner Manish Narula and CEO Ian Dotson.
- InvestorsSecret Sales
& 1 more
- Acquired by
Investors in V&D
V&D has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Secret Sales and Sun Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | 1995 | suncappart.com | Boca Raton, United States | |
Multi-category fashion products are sold via an online marketplace. | 2007 | secretsales.com | London, United Kingdom |
Investor details for VD
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People of V&D
3 people are tracked at V&D (3 in leadership).
| Name | Role | Group |
|---|---|---|
Manish Narula | Co-Owner | Leadership |
Ian Dotson | CEO | Leadership |
Aad Verbaast | CEO | Leadership |
Complete people profiles for V&D
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Timeline of V&D
3 dated milestones of V&D across 138 years, from founding to its latest funding, stage changes and deals.
- Founded V&D is founded.
- Exit Acquired by Sun Capital Partners.
- Exit Acquired by Secret Sales.
Competitors of V&D
V&D has 3 listed competitors in our database, 1 of them funded. They include bol.com, Wehkamp and Dwarfs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bol.com | 1999 | Nieuwegein, Netherlands | Multi-category products including books and electronics are sold online. | |||
| wehkamp.nl | 1952 | Zwolle, Netherlands | Multi-category products are retailed online by Wehkamp. | |||
| dwarfs.com | 2021 | Amsterdam, Netherlands | $31.16M | Multi-category products are retailed through an online platform. |
Detailed competitors of VD
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Web traffic of V&D
The website of V&D (vd.nl) receives about 246.2K visits a month.
- Monthly visits246.2K
▼ 3.2% vs previous month
Websites whose visitors overlap most with V&D. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bijenkorf.nl | bijenkorf.nl | 100% | #1,190,811 | – | |
| blokker.nl | 96% | 259.7K | #176,022 | View details | |
| wehkamp.nl | 84% | 5.7M | #7,486 | View details | |
debijenkorf.nl | debijenkorf.nl | 83% | #11,936 | – | |
| hema.nl | 77% | 10.8M | #4,862 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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Frequently Asked Questions about V&D
V&D was founded in 1887.
V&D is headquartered in Diemen, Netherlands. It is registered at Diemen, Noord-holland, Netherlands.
Ian Dotson is the CEO of V&D, as recorded in our data.
VD was established in 1887 and is headquartered in Diemen, Netherlands. Operations are centered on an e-commerce platform where a diverse range of products is offered, including apparel, electronics, home supplies, beauty items, toys, and garden essentials. The marketplace serves consumers across multiple sectors, with inventory managed digitally to facilitate online purchases and deliveries within the region. Leadership includes roles held by Co-Owner Manish Narula and CEO Ian Dotson.
V&D has 2 investors. Key investors include Secret Sales, and Sun Capital Partners.
Yes. V&D was acquired by Sun Capital Partners in November 2010.
The website of V&D receives about 246 thousand visits a month.