About Accell Group
Accell Group is a Consumer company based in Heerenveen (Netherlands) founded in 1998, and was acquired by KKR in January 2022. Manufacturer of bicycles and parts. Accell Group has completed 5 acquisitions, including Babboe, Currie Technologies and IZIP Electric. Its website accell-group.com draws about 25 thousand monthly visits. Accell Group offers products and services including Bicycles and Bicycle Parts and Accessories. Its focus areas include Consumer Goods, Sports Equipment, Outdoor Sports and Cycling.
Company details
Accell Group was established in 1998 in Heerenveen, Netherlands, within the cycling sector. Bicycles and essential components are produced, alongside accessories and electric bicycles. Design services are offered to facilitate product innovation. Operations focus on manufacturing and related support, with activities based in the Netherlands to address international demand in the bicycle industry.
- Headquarters Heerenveen, Netherlands
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website accell-group.com/en
- Social LinkedIn Facebook
- Acquired by KKR (Jan 2022)
- Legal Name Accell Group
Products & Services of Accell Group
Accell Group offers a comprehensive portfolio of products and services, including Bicycles and Bicycle Parts and Accessories.
Bicycles and e-bikes are manufactured and distributed by Accell Group under various brands.
Parts and accessories are provided by Accell Group under the XLC brand for bicycles.
Funding Insights of Accell Group
- Total Rounds 2
- First Round $393.87M
(Feb 2013)
- Investors Count 1
All 2 funding rounds of Accell Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | Post-IPO | – | – | ||
| Feb 2013 | $393.87M | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Accell Group
Accell Group has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR and Pon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Provider of trading and car service | 1980 | pon.com | Amsterdam, Netherlands |
Investor details for Accell Group
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- Round participation
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People of Accell Group
19 people are tracked at Accell Group (10 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
William Perrier | Regional Director Southern Europe | Leadership |
Daria Khitsenko | Programme Director | Leadership |
Imre Jacobs | Director Design & Innovation Accell Group | Leadership |
Emiel A. Schaeffner Llm | Chief Legal Officer | Leadership |
Florentin Schlotter | Head Of Category Management Sports | Leadership |
Juliane L. H. Boetel | Head Of Pr, Content & CSR / Sports (lapierre, Ghost, Haibike) | Leadership |
Jonas Nilsson | Chief Executive Officer | Leadership |
Pelle van Rees | Executive Vice President Accell Bike Parts | Leadership |
Chris Barrett | Executive Vice President Manufacturing, Quality & Service | Leadership |
Gavin Hand | Head Of Data, Digital And Integration | Leadership |
Roelof de Jong | Group Manager Data & Advanced Analytics | Team |
Shilpa Bantwal Rao | Corporate Communication Expert | Team |
Banu Elmas | UX / UI Designer | Team |
Harold Verhoeven | Senior Legal Counsel | Team |
Bekir Akyol | Senior Legal Counsel | Team |
Loic Blanche | E-commerce Manager Southern Europe | Team |
Denise Silva | Global Category Manager Sports | Team |
Marlene Pirker Msc | Group Lead Data Analyst | Team |
Marcos Stuart Fraser | Consulting At Accell Commercial | Team |
Complete people profiles for Accell Group
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Investments & Acquisitions by Accell Group
Accell Group has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Babboe, Currie Technologies and IZIP Electric.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of bicycles and related accessories | velosophy.cc | Stockholm, Sweden | 2015 | Jul 2018 | •••• | |
Developer of electric cargo bikes | babboe.co.uk | Amersfoort, Netherlands | 2006 | Jul 2018 | •••• | |
Bicycles and related accessories are manufactured and retailed. | raleigh.co.uk | Nottingham, United Kingdom | 1887 | Apr 2012 | $100M | |
Electric bicycles are developed for urban, trail, and mountain applications. | izipelectric.com | Simi Valley, United States | 2005 | Dec 2011 | •••• | |
High-performance electric bikes are developed using a patented drive system. | currietech.com | Simi Valley, United States | 1998 | Dec 2011 | •••• |
Complete acquisition details for Accell Group
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Accell Group
11 dated milestones of Accell Group across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Accell Group is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires IZIP Electric.
- Acquisition Acquires Currie Technologies.
- Acquisition Acquires Raleigh.
- Funding First funding round of $393.9M.
- Exit Acquired by Pon.
- Acquisition Acquires Babboe.
- Acquisition Acquires Velosophy.
- Funding Latest funding round, Post-IPO,.
- Exit Acquired by KKR.
Web traffic of Accell Group
The website of Accell Group (accell-group.com) receives about 24.9K visits a month.
- Monthly visits24.9K
▲ 5.3% vs previous month
Websites whose visitors overlap most with Accell Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
batavus.com | batavus.com | 100% | #7,080,290 | – | |
koga.com | koga.com | 96% | #387,325 | – | |
| bike-eu.com | 93% | #603,962 | View details | ||
| bicycleretailer.com | 74% | 112.1K | #338,544 | View details | |
velobiz.de | velobiz.de | 74% | #810,046 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Accell Group
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Frequently Asked Questions about Accell Group
Accell Group was founded in 1998 and raised its 1st funding round 15 years after it was founded.
Accell Group is headquartered in Heerenveen, Netherlands. It is registered at Heerenveen, Friesland, Netherlands.
Accell Group was established in 1998 in Heerenveen, Netherlands, within the cycling sector. Bicycles and essential components are produced, alongside accessories and electric bicycles. Design services are offered to facilitate product innovation. Operations focus on manufacturing and related support, with activities based in the Netherlands to address international demand in the bicycle industry.
Accell Group offers Bicycles and Bicycle Parts and Accessories.
Accell Group has made 5 acquisitions, including Babboe, Currie Technologies, and IZIP Electric.
Accell Group operates through Accell Group.
Yes. Accell Group was acquired by KKR in January 2022.