About Pon
Pon is a Transportation, Automotive & Logistics company based in Amsterdam (Netherlands) founded in 1980 by Ben Pon, and was acquired by Kulczyk Investments in June 1991. Provider of trading and car service. Pon has completed 13 acquisitions, including Accell Group, Cannondale and Derby Cycle. Its chief executive, as recorded, is Janus Smalbraak. Its website pon.com draws about 64 thousand monthly visits. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Diversified. Its competitors include Electude, viaBOVAG and Huiskes.
Company details
Pon was founded in 1980 and is headquartered in Amsterdam, Netherlands. Operations focus on the trading and servicing of passenger cars, commercial vehicles, trucks, buses, bicycles, tires, road construction and earthmoving equipment, as well as products for shipping, offshore, transport, and logistics sectors. Power systems and agricultural products and services are also supplied across these areas.
- Headquarters Amsterdam, Netherlands
- Founders Ben Pon
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Emailβ’β’β’β’β’β’β’β’
- Website pon.com/en
- Social LinkedIn X
- Acquired by Kulczyk Investments (Jun 1991)
- Latest Funding Round$129.77K (USD), Grant
Sep 2020
- InvestorsEuropean Union
& 1 more
- Investments & AcquisitionsAccell Group
& 12 more
- Acquired byKulczyk Investments
(Jun 1991)
Funding Insights of Pon
- Total Rounds 2
- Last Round Grant β $129,774
- First Round $178,534
(Jan 2016)
- Investors Count 1
All 2 funding rounds of Pon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $129,774 | Grant | β | β | |
| Jan 2016 | $178,534 | Grant | β | β |
2 investors in total: 2 institutional.
Investors in Pon
Pon has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union and Kulczyk Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and single family office focused on medium-sized companies | kulczykinvestments.com | Luxembourg, Luxembourg | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Pon
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- Round participation
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- Co-investor network
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People of Pon
6 people are tracked at Pon (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Ben Pon | Founder | Leadership |
Janus Smalbraak | CEO | Leadership |
Arian Den Boer | Group CFO | Leadership |
Jasper N. | On-site Support Engineer | Team |
Conrad Archer | Application Manager | Team |
Maurice van Hattem | Country IT Manager | Team |
Complete people profiles for Pon
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Investments & Acquisitions by Pon
Pon has strategically engaged in corporate development activities, having acquired 13 companies. Notable acquisitions include Accell Group, Cannondale and Derby Cycle.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer and supplier of bicycles | cannondale.com | Wilton, United States | 1971 | Oct 2021 | β’β’β’β’ | |
Bicycles are manufactured by Dorel Sports in the United States. | dorelsports.com | Wilton, United States | 1971 | Oct 2021 | $810M | |
Retailer of bikes | mikesbikes.com | Berkeley, United States | 1964 | Aug 2021 | β’β’β’β’ | |
Technology solutions for maritime systems are integrated and provided globally. | rhmarinegroup.com | Rotterdam, Netherlands | 2015 | Dec 2019 | β’β’β’β’ | |
Electric cargo bikes are designed and developed by Urban Arrow. | urbanarrow.com | Amsterdam, Netherlands | 2009 | Nov 2019 | β’β’β’β’ | |
Fire protection technologies are supplied and maintained in Australia. | fire-protection.com.au | Melbourne, Australia | 1999 | Sep 2019 | β’β’β’β’ | |
Manufacturer of bicycles and parts | accell-group.com | Heerenveen, Netherlands | 1998 | Apr 2017 | $895M | |
Electric bicycles are designed and manufactured by Faraday Bicycles. | faradaybikes.com | San Francisco, United States | 2012 | Jan 2017 | β’β’β’β’ | |
Ship automation and navigation services are provided globally. | imtechmarine.com | Rotterdam, Netherlands | 1860 | Aug 2015 | β’β’β’β’ | |
A diverse range of bicycles and e-bikes is manufactured. | santacruzbicycles.com | Santa Cruz, United States | 1993 | Jul 2015 | β’β’β’β’ |
Complete acquisition details for Pon
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Pon
14 dated milestones of Pon across 41 years, from founding to its latest funding, stage changes and deals.
- Founded Pon is founded.
- Exit Acquired by Kulczyk Investments.
- Acquisition Acquires Santa Cruz Bicycles.
- Acquisition Acquires Imtech Marine.
- Funding First funding round of $179K.
- Acquisition Acquires Faraday Bicycles.
- Acquisition Acquires Accell Group.
- Acquisition Acquires Fire Protection Technologies.
- Acquisition Acquires Urban Arrow.
- Acquisition Acquires RH Marine Group.
- Funding Latest funding round, Grant, of $130K.
- Acquisition Acquires Mike's Bikes.
- Acquisition Acquires Dorel Sports.
- Acquisition Acquires Cannondale.
Competitors of Pon
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| electude.com | 1990 | Nuenen, Netherlands | Provides online learning platform to automotive professionals like dealers, OEMs, fleet and leasing companies, etc on topics like new vehicle distribution, retailing used vehicles | |||
| viabovag.nl | 2018 | Bunnik, Netherlands | Online marketplace for purchasing and selling cars, bikes, and vehicles. | |||
| huiskes-kokkeler.nl | 1898 | Hengelo, Netherlands | Provides car sales, leasing, maintenance, rentals, and financing for various vehicle brands. |
Detailed competitors of Pon
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Web traffic of Pon
The website of Pon (pon.com) receives about 64.4K visits a month.
- Monthly visits64.4K
▲ 10% vs previous month
Websites whose visitors overlap most with Pon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pondealer.nl | pondealer.nl | 100% | β | ||
ponoccasion.nl | ponoccasion.nl | 100% | β | ||
poncenter.nl | poncenter.nl | 90% | #203,165 | β | |
| huiskes-kokkeler.nl | 70% | 680.7K | #245,518 | View details | |
| akker.nl | 70% | 20.9K | #823,281 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 12 similar websites and full traffic analytics for Pon
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- 12 similar websites
- Audience overlap
- Engagement analytics
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Related news about Pon
Complete news archive for Pon
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Frequently Asked Questions about Pon
Pon was founded in 1980 and raised its 1st funding round 36 years after it was founded.
Pon is headquartered in Amsterdam, Netherlands.
Janus Smalbraak is the CEO of Pon, as recorded in our data.
Pon was founded in 1980 and is headquartered in Amsterdam, Netherlands. Operations focus on the trading and servicing of passenger cars, commercial vehicles, trucks, buses, bicycles, tires, road construction and earthmoving equipment, as well as products for shipping, offshore, transport, and logistics sectors. Power systems and agricultural products and services are also supplied across these areas.
Pon has made 13 acquisitions, including Accell Group, Cannondale, and Derby Cycle.
Pon has 2 investors. Key investors include European Union, and Kulczyk Investments.
Yes. Pon was acquired by Kulczyk Investments in June 1991.

