ACT

Iowa City, United States Founded: 1959 • Age: 67 yrs Acquired By ETS
College and career readiness solutions are provided by ACT.

About ACT

ACT is an Education company based in Iowa City (United States) founded in 1959, and was acquired by ETS in June 2026. College and career readiness solutions are provided by ACT. It operates on a Subscription Services and EduTech model. ACT has completed 5 acquisitions, including Encoura, Knovation and Mawi. Its chief executive, as recorded, is Janet Godwin. Its website act.org draws about 2 million monthly visits. ACT offers products and services including ACT Test, PreACT, and ACT WorkKeys. Its focus areas include Educational Services and Testing and Assessment. Its legal entity is ACT Education Corp. Its competitors include American Reading, Willo Labs and CENTEGIX.

Company details

College and career readiness solutions are offered by ACT, focusing on standardized testing for students. Services are extended to K-12 educators, higher education, and workforce development. Assessments like the ACT Test, PreACT, and WorkKeys are designed to support educational and professional journeys. Flexibility in test formats and optional sections are included to cater to diverse needs. Operations span across various sectors including state and federal programs.

  • Headquarters Iowa City, United States
  • Stage Acquired
  • Sectors
    Education
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website act.org
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by ETS (Jun 2026)
  • Legal Name Act Education Corp.
Key Metrics

Products & Services of ACT

ACT offers a comprehensive portfolio of products and services, including ACT Test, PreACT, and ACT WorkKeys.

ACT Test
Educational Assessment

Standardized test for college admissions is widely used.

PreACT
Educational Assessment

Practice test for ACT preparation is offered early.

ACT WorkKeys
Workforce Solutions

Skills assessment for career readiness is provided here.

Apps and channels of ACT

its YouTube channel ACT has 4.01K subscribers and 30 videos.

ACT
YouTube 4.01K subscribers 30 videos Education
Open channel

Videos from ACT

The most watched videos on ACT's YouTube channel, ACT (4.01K subscribers). Click a video to play it here.

Reg Deadline 16x9
928.8K views
Ready Set ACT
2.2K views
Essential Skills for Success Before College
408 views
Finishing Strong: Advice for High School Seniors
347 views

More on ACT.

Investors in ACT

ACT has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ETS.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
ETS is recognized for providing global education and talent solutions through research-based assessments.
1947ets.orgPrinceton, United States
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Investor details for ACT

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People of ACT

101 people are tracked at ACT (49 in leadership, 52 in team).

NameRoleGroup
Janet Godwin
CEOLeadership
Dana Murano
DirectorLeadership
Larry K Acker
CTOLeadership
Mary Lefebvre
Senior Director, State Government Relations And Workforce PolicyLeadership
Greg Napierala
Director, Direct To Learner Counselor EngagementLeadership
Christine Hoe
Regional Director (sea)Leadership
Heather M. Buzick
Senior DirectorLeadership
Eleanor Kauffman
Director, CRM TechnologyLeadership
Julie Sanders
DirectorLeadership
Pat Muenzen
DirectorLeadership
Anupriya Vij
Sr Director / Country Head (india)Leadership
Jeremy Burrus
Senior Director, Behavior & Skills MeasurementLeadership
Tom Lindsley
Director, Federal RelationsLeadership
Sheri Melby
Director, Marketing OperationsLeadership
Katie Lott G.
Director, Strategic CommunicationsLeadership
Vinay Bhatia
Sr Director - IT OperationsLeadership
Jeff Bartelme
Sr. Director, Strategic Sourcing & Procurement And Vendor ManagementLeadership
Dalia Allencherry
DirectorLeadership
Nivia Serrano Atwood
Director, State PartnershipsLeadership
Jeremy Willey
DirectorLeadership

81 more people are available in the full profile.

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Complete people profiles for ACT

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Investments & Acquisitions by ACT

ACT has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Encoura, Knovation and Mawi.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Adaptive learning platform is offered for K-8 in core subjects.
scootpad.comMilpitas, United States2011May 2020β€’β€’β€’β€’
Online courses are offered for school students and teachers.
mawilearning.comElmhurst, United States2001Jun 2019β€’β€’β€’β€’
Cloud-based online courses and learning resources are provided for schools.
knovationlearning.comCincinnati, United States1999Dec 2018β€’β€’β€’β€’
Educational data science, analytics, and research platform
encoura.orgAustin, United States1978Jul 2018β€’β€’β€’β€’
Educational resources library is maintained for core subjects across grades.
opened.comLos Gatos, United States2012May 2016β€’β€’β€’β€’
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Complete acquisition details for ACT

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  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of ACT

7 dated milestones of ACT across 67 years, from founding to its latest funding, stage changes and deals.

  1. Founded ACT is founded.
  2. Acquisition Acquires OpenEd.
  3. Acquisition Acquires Encoura.
  4. Acquisition Acquires Knovation.
  5. Acquisition Acquires Mawi.
  6. Acquisition Acquires ScootPad.
  7. Exit Acquired by ETS.

Competitors of ACT

ACT has 3 listed competitors in our database. They include American Reading, Willo Labs and CENTEGIX.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
americanreading.com1998King Of Prussia, United States296
Educational services to schools for fostering reading and writing
willolabs.com2016Indianapolis, United States16
Digital learning management systems are provided for schools and students.
centegix.com2016Atlanta, United States83
Provider of systems for education, hospitality, healthcare, retail, or general business
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Detailed competitors of ACT

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Web traffic of ACT

The website of ACT (act.org) receives about 2M visits a month.

  • Monthly visits
    2M

    ▼ 8% vs previous month

Similar websites

Websites whose visitors overlap most with ACT. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
mometrix.com
100%
1.3M#38,393View details
crackab.com
crackab.com
99%
#223,342–
princetonreview.com
99%
2M#34,348View details
collegeboard.org
95%
24M#1,520View details
kaptest.com
91%
2.1M#21,577View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for ACT

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Educational Support & Administration Systems

3 companies that operate in the same segment as ACT (Educational Support & Administration Systems) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
ETS is recognized for providing global education and talent solutions through research-based assessments.
1947Princeton, New Jersey, United States
Higher education degrees are provided through online and campus programs.
1976Phoenix, Arizona, United StatesUSD 25.9 MUSD 1.01 B
Educational support services are provided to working adult students.
1892Herndon, Virginia, United StatesUSD 1.27 B3,800
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Related news about Act

ACT Acquires OER Curator Knovation
Edsurge β€’ 7 years ago
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Complete news archive for ACT

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Frequently Asked Questions about ACT

ACT was founded in 1959.

ACT is headquartered in Iowa City, United States. It is registered at Iowa City, Iowa, United States.

Janet Godwin is the CEO of ACT, as recorded in our data.

College and career readiness solutions are offered by ACT, focusing on standardized testing for students. Services are extended to K-12 educators, higher education, and workforce development. Assessments like the ACT Test, PreACT, and WorkKeys are designed to support educational and professional journeys. Flexibility in test formats and optional sections are included to cater to diverse needs. Operations span across various sectors including state and federal programs.

ACT's top competitors include CENTEGIX, American Reading and Willo Labs.

ACT offers ACT Test, PreACT, and ACT WorkKeys.

ACT has made 5 acquisitions, including Encoura, Knovation, and Mawi.

ACT has 1 investor. Key investors include ETS.

ACT operates through Act Education Corp..

Yes. ACT was acquired by ETS in June 2026.

The website of ACT receives about 2 million visits a month.

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