About Willo Labs
Willo Labs is a company based in Indianapolis (United States) founded in 2016 by Matt Hanger, Andy Hall, and Kate McKain was acquired by Follett in October 2022. The company has 16 employees. Willo Labs offers products and services including Campus Store, Virtual Stores, Course Materials, Fan Shops, and Apparel & Merchandise. Willo Labs operates in a competitive market with competitors including ACT, American Reading, United Educators, CENTEGIX and Gipper, among others.
- Headquarter Indianapolis, United States
- Employees 16
- Founders Matt Hanger, Andy Hall, Kate McKain
- SectorsEducation
- Website category Science and Education · Education
- Emailβ’β’β’β’β’β’β’β’
- Website willolabs.com
- Social LinkedIn X
- Acquired by Follett (Oct 2022)
- Legal Name Willo Labs, Inc.
Products & Services of Willo Labs
Willo Labs offers a comprehensive portfolio of products and services, including Campus Store, Virtual Stores, Course Materials, Fan Shops, and Apparel & Merchandise.
Platform for managing campus retail and merchandise
Online system for virtual campus shopping experiences
Digital delivery of academic resources and access programs
Service for branded merchandise and fan engagement
Platform for campus apparel and convenience items
Investors in Willo Labs
Willo Labs has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Follett.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of education technology, services and physical and digital content | 1873 | follett.com | Westchester, United States |
Investor details for Willo Labs
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People of Willo Labs
18 people are tracked at Willo Labs (4 in leadership, 14 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Matt Hanger | Co-Founder & CTO | Leadership |
Andy Hall | Co-Founder & CEO | Leadership |
Kate McKain | Co-Founder | Leadership |
Sean Geiger | Director Of Technology | Leadership |
Scott Dafforn | Senior Full-stack Engineer | Team |
Katherine Berzinski | Software Engineer | Team |
Ryan Miller | Solutions Architect | Team |
Donald Tran | Technical Integration Specialist | Team |
Scott Gluntz | Implementation Manager | Team |
Bruce Maxwell | Strategic Business Partnerships | Team |
Chuck White | Senior Dev Ops Engineer | Team |
Jeremy Levine | Implementation Services Manager | Team |
Chris Arnold | Integration Specialist | Team |
Jeana Decoux | Accounting Manager | Team |
Megan Hall | Customer Success Manager | Team |
Doug Elkin | Senior Software Engineer | Team |
Allison Opaluch | Publisher & Vendor Implementation Manager | Team |
Dana Bowman | Content Onboarding | Team |
Complete people profiles for Willo Labs
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- Team structure
- Board tenure
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Timeline of Willo Labs
2 dated milestones of Willo Labs across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Willo Labs is founded.
- Exit Acquired by Follett.
Competitors of Willo Labs
Willo Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ACT, American Reading, United Educators, CENTEGIX and Gipper, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| act.org | 1959 | Iowa, United States | – | 2,055 | College and career readiness solutions are provided by ACT. | |
| americanreading.com | 1998 | King Of Prussia, United States | – | 296 | Educational services to schools for fostering reading and writing | |
| ue.org | 1987 | Bethesda, United States | – | 186 | Offers liability insurance and risk management resources to educational institutions. | |
| centegix.com | 2016 | Atlanta, United States | – | 83 | Provider of systems for education, hospitality, healthcare, retail, or general business | |
| gipper.com | 2015 | Brooklyn, United States | $11.33M | – | Provider of quick & easy for schools to create high quality, engaging graphics | |
| huntingtoncoach.com | 1927 | Huntington Station, United States | – | 1,376 | Transportation services for students are provided nationwide. | |
| greenwoodsearch.com | 2004 | Miramar, United States | – | – | Provider of consulting and training in searches to higher education and K-12 education | |
| msbconnect.com | 1995 | Cedar Park, United States | – | 136 | Education solutions are provided for evolving needs of school districts. |
Detailed competitors of Willo Labs
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- Full competitor set
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Web traffic of Willo Labs
The website of Willo Labs (willolabs.com) receives about 1.2M visits a month and ranks #88,595 among all websites worldwide, #5,654 in Education.
- Monthly visits1.2M
▲ 85.6% vs previous month
- Unique visitors165.3K
per month
- Global rank#88,595
among all websites
- Category rank#5,654
Science and Education · Education
- Bounce rate28%
- Pages per visit2.4
- Average visit3 min 06 sec
- DevicesDesktop 90% Β· Mobile 10%
Websites whose visitors overlap most with Willo Labs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pearson.com | 100% | 40.8M | #1,319 | View details | |
statcrunch.com | statcrunch.com | 100% | – | #86,421 | β |
| mathway.com | 92% | 4.8M | #13,195 | View details | |
| chegg.com | 92% | 4.9M | #8,617 | View details | |
dcccd-my.sharepoint.com | dcccd-my.sharepoint.com | 90% | – | – | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Willo Labs
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Willo Labs
Complete news archive for Willo Labs
Full article history, source details, and older brand coverage require an active premium plan.
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- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Willo Labs
10 companies that operate in the same segment as Willo Labs (Educational Support & Administration Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Undergraduate and postgraduate programs with research opportunities are provided. | 1862 | Southampton, United Kingdom | – | – | – | |
International education services are provided for students pursuing studies abroad. | 1969 | Melbourne, Victoria, Australia | – | USD 545.02 M | 9,170 | |
Management services to the education sector are provided. | 2014 | Hyderabad, Telangana, India | USD 75 M | USD 285.42 M | 12,084 | |
ETS is recognized for providing global education and talent solutions through research-based assessments. | 1947 | Princeton, New Jersey, United States | – | – | – | |
Tools and resources for teachers are provided by TES. | 1910 | London, England, United Kingdom | – | USD 104.29 M | 138 | |
Education services are provided to schools and institutes. | 2010 | Bengaluru, Karnataka, India | USD 194 M | USD 52.3 M | 701 | |
Higher education degrees are provided through online and campus programs. | 1976 | Phoenix, Arizona, United States | USD 25.9 M | USD 1.01 B | – | |
Educational support services are provided to working adult students. | 1892 | Herndon, Virginia, United States | – | USD 1.27 B | 3,800 | |
Technology and engineering disciplines are advanced through educational initiatives. | 1884 | Piscataway, New Jersey, United States | – | – | – | |
Chemistry-based training programs are provided by the NGO. | 1876 | United States | – | – | 1,858 |
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Frequently Asked Questions about Willo Labs
Willo Labs was founded in 2016.
Willo Labs is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Andy Hall is the current CEO of Willo Labs. They have also founded this company.
Willo Labs has 16 employees.
Willo Labs was founded in 2016 in Indianapolis, United States, as a provider of digital learning management systems targeted at educational institutions and learners. Operations focus on tools such as customized dashboards, automated reporting, real-time data management, business intelligence, visualizations, and analytics. Services support school administrations in tracking student progress and optimizing educational outcomes within the edtech sector.
Willo Labs's top competitors include CENTEGIX, ACT and American Reading.
Willo Labs offers Campus Store, Virtual Stores, Course Materials, Fan Shops, and Apparel & Merchandise.
Willo Labs has 1 investor. Key investors include Follett.
Willo Labs operates through Willo Labs, Inc..
Yes. Willo Labs was acquired by Follett in October 2022.
The website of Willo Labs receives about 1.2 million visits a month and ranks #88,595 among all websites worldwide.

