About Act-On
Act-On is a company based in Portland (United States) founded in 2008 by Raghu Raghavan. Act-On has raised $92.65 million across 7 funding rounds from investors including Cisco, Norwest Venture Partners and TCV. Act-On has completed 1 acquisition, including Marketbright. Act-On offers products and services including Email Marketing, Advanced Marketing Analytics, Lead Generation, and Lead Scoring. Act-On operates in a competitive market with competitors including Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
- Headquarter Portland, United States
- Founders Raghu Raghavan
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$92.65 M (USD)
in 7 rounds
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Latest Funding Round
$20 M (USD), Series E
Mar 18, 2021
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Investors
Cisco
& 6 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of Act-On
Act-On offers a comprehensive portfolio of products and services, including Email Marketing, Advanced Marketing Analytics, Lead Generation, and Lead Scoring.
Automates email campaigns for targeted audience engagement.
Provides AI-powered insights for campaign performance tracking.
Facilitates automated journeys to capture and nurture prospects.
Evaluates buyer intent using predictive models for prioritization.
People of Act-On
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Funding Insights of Act-On
Act-On has successfully raised a total of $92.65M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $20 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Act-On
Act-On has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Cisco, Norwest Venture Partners and TCV.
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Venture capital is invested in global technology companies by TCV.
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VC firm that focuses on early stage investments in the US
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Early-stage US tech investments are managed by Voyager Capital.
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Investor details for Act-On
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Investments & Acquisitions by Act-On
Act-On has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Marketbright.
Investment portfolio details for Act-On
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- Transaction dates
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Leads are managed and nurtured via a cloud-based automation platform.
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Complete acquisition details for Act-On
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- Transaction dates
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Financial Statements - Act-On
Detailed financials for Act-On
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Act-On Comparisons
Peer comparison for Act-On
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Competitors of Act-On
Act-On operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-channel online marketing tools are provided for small businesses.
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AI-powered platform manages marketing creatives and customer journeys.
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Provider of AI-powered customer relationship management software
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Cloud-based business process management suite solutions are delivered.
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Cloud-based customer experience management software is provided for brands.
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Cloud-based marketing platform for businesses
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Detailed competitors of Act-On
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Latest news on Act-On
Complete news archive for Act-On
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Frequently Asked Questions about Act-On
Act-On was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Act-On is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Kate Johnson is the current CEO of Act-On.
Act-On is a funded company, having raised a total of $92.65M across 7 funding rounds to date.
Act-On was founded in 2008 and is headquartered in Portland, United States. Marketing automation software is provided in the cloud, focusing on email campaigns, online visitor tracking, and lead management. Integrations with CRM systems such as Salesforce, Saleslogix, and Netsuite are supported, along with social media tools. Lead generation through SEM and SEO is enabled, as is AB testing for websites. Clients include Samsung, Stanford University, and RSA.
Act-On's top competitors include HubSpot, Constant Contact and Adobe.
Act-On offers Email Marketing, Advanced Marketing Analytics, Lead Generation, and Lead Scoring.
Act-On has made 1 acquisition, including Marketbright.
Act-On has 7 investors. Key investors include Cisco, Norwest Venture Partners, TCV, USVP, and Beedie.