Act-On

Portland, United States Founded: 2008 • Age: 18 yrs
Cloud-based omnichannel marketing automation tools are offered for campaigns.
Annual revenue - Latest available
Total funding $92.7M 7 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Act-On

Act-On is a company based in Portland (United States) founded in 2008 by Raghu Raghavan. Act-On has raised $92.65 million across 7 funding rounds from investors including Cisco, Norwest Venture Partners and TCV. Act-On has completed 1 acquisition, including Marketbright. Act-On offers products and services including Email Marketing, Advanced Marketing Analytics, Lead Generation, and Lead Scoring. Act-On operates in a competitive market with competitors including Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.

  • Headquarter Portland, United States
  • Founders Raghu Raghavan
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $92.65 M (USD)

    in 7 rounds

  • Latest Funding Round
    $20 M (USD), Series E

    Mar 18, 2021

  • Investors
    Cisco

    & 6 more

  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Act-On

Act-On offers a comprehensive portfolio of products and services, including Email Marketing, Advanced Marketing Analytics, Lead Generation, and Lead Scoring.

Product name locked
Category locked
Primary

Automates email campaigns for targeted audience engagement.

Product name locked
Category locked
Locked

Provides AI-powered insights for campaign performance tracking.

Product name locked
Category locked
Locked

Facilitates automated journeys to capture and nurture prospects.

Product name locked
Category locked
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Evaluates buyer intent using predictive models for prioritization.

People of Act-On

Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Kate Johnson
Chief Executive Officer
People
Roger Rowe
Chief Financial Officer
People
Dawn Glockler
Sr. Director, People
People
Jeffrey Coleman
Chief Customer Officer

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Funding Insights of Act-On

Act-On has successfully raised a total of $92.65M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $20 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Act-On

Act-On has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Cisco, Norwest Venture Partners and TCV.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital is invested in global technology companies by TCV.
Locked Locked Locked
VC firm that focuses on early stage investments in the US
Locked Locked Locked
Early-stage US tech investments are managed by Voyager Capital.
Locked Locked Locked
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Investor details for Act-On

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Act-On

Act-On has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Marketbright.

Investments
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Investment portfolio details for Act-On

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Leads are managed and nurtured via a cloud-based automation platform.
Locked Locked 1999 Locked
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Complete acquisition details for Act-On

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Act-On

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Detailed financials for Act-On

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Act-On Comparisons

Act-On Primary company
Description
Cloud-based omnichannel marketing automation tools are offer...
Location
Portland, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Act-On

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Act-On

Act-On operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Multi-channel online marketing tools are provided for small businesses.
Locked Locked Locked
AI-powered platform manages marketing creatives and customer journeys.
Locked Locked Locked
Provider of AI-powered customer relationship management software
Locked Locked Locked
Cloud-based business process management suite solutions are delivered.
Locked Locked Locked
Cloud-based customer experience management software is provided for brands.
Locked Locked Locked
Cloud-based marketing platform for businesses
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Detailed competitors of Act-On

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Act-On

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Complete news archive for Act-On

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Act-On

Act-On was founded in 2008 and raised its 1st funding round 2 years after it was founded.

Act-On is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.

Kate Johnson is the current CEO of Act-On.

Act-On is a funded company, having raised a total of $92.65M across 7 funding rounds to date.

Act-On was founded in 2008 and is headquartered in Portland, United States. Marketing automation software is provided in the cloud, focusing on email campaigns, online visitor tracking, and lead management. Integrations with CRM systems such as Salesforce, Saleslogix, and Netsuite are supported, along with social media tools. Lead generation through SEM and SEO is enabled, as is AB testing for websites. Clients include Samsung, Stanford University, and RSA.

Act-On's top competitors include HubSpot, Constant Contact and Adobe.

Act-On offers Email Marketing, Advanced Marketing Analytics, Lead Generation, and Lead Scoring.

Act-On has made 1 acquisition, including Marketbright.

Act-On has 7 investors. Key investors include Cisco, Norwest Venture Partners, TCV, USVP, and Beedie.

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