About Adact
Adact is a company based in Tallinn (Estonia) founded in 2019 was acquired by Optimove in March 2025.. Adact offers products and services including Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys. Adact operates in a competitive market with competitors including DeepMarkit, Geddit, CustomerGlu, Roforco and Scratcher, among others.
- Headquarter Tallinn, Estonia
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Adact Oü
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Products & Services of Adact
Adact offers a comprehensive portfolio of products and services, including Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tools for creating interactive question-based marketing experiences.
Platform for designing branded games to boost user engagement.
Features for gamified raffles to encourage prize redemptions.
System for interactive surveys with high response rates.
Funding Insights of Adact
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2020 | Amount | Seed - Adact | Valuation | Startup Wise Guys |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adact
Adact has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Optimove and Startup Wise Guys. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and startup accelerator focused on B2B and SaaS companies
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Predictive customer engagement platform is delivered for business retention automation.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Adact
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adact
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adact Comparisons
Competitors of Adact
Adact operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DeepMarkit, Geddit, CustomerGlu, Roforco and Scratcher, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Interactive gaming platform to run social games and giveaways
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| domain | founded_year | HQ Location |
Interactive video distribution solution provider
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| domain | founded_year | HQ Location |
Customer engagement is enabled through gamified in-app experiences without developers.
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| domain | founded_year | HQ Location |
Developer of PC and console based metaverse
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| domain | founded_year | HQ Location |
Cloud-based gamification software for marketing campaigns is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adact
Frequently Asked Questions about Adact
When was Adact founded?
Adact was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Adact located?
Adact is headquartered in Tallinn, Estonia.
What does Adact do?
Adact was founded in 2019 in Tallinn, Estonia, within the marketing technology sector. A platform is offered that allows games to be modified for specific brand campaigns. These campaigns are deployed automatically across phones, tablets, and websites. Real-time monitoring of results is enabled through the system, supporting lead generation efforts for various users.
Who are the top competitors of Adact?
Adact's top competitors include Geddit, Rhym and CustomerGlu.
What products or services does Adact offer?
Adact offers Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys.
Who are Adact's investors?
Adact has 2 investors. Key investors include Optimove, and Startup Wise Guys.
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