About Adact
Adact is a company based in Tallinn (Estonia) founded in 2019 was acquired by Optimove in March 2025. Adact offers products and services including Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys. Adact operates in a competitive market with competitors including DeepMarkit, Geddit, CustomerGlu, Roforco and Scratcher, among others.
- Headquarter Tallinn, Estonia
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Sectors
Technology
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- Legal Name Adact Oü
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Products & Services of Adact
Adact offers a comprehensive portfolio of products and services, including Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys.
Tools for creating interactive question-based marketing experiences.
Platform for designing branded games to boost user engagement.
Features for gamified raffles to encourage prize redemptions.
System for interactive surveys with high response rates.
Funding Insights of Adact
Investors in Adact
Adact has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Optimove, Startup Wise Guys and Estonian Business Angels Network.
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Venture capital and startup accelerator focused on B2B and SaaS companies
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Predictive customer engagement platform is delivered for business retention automation.
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Investor details for Adact
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Investments & Acquisitions by Adact
Investment portfolio details for Adact
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Financial Statements - Adact
Detailed financials for Adact
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Adact Comparisons
Peer comparison for Adact
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Competitors of Adact
Adact operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DeepMarkit, Geddit, CustomerGlu, Roforco and Scratcher, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Interactive gaming platform to run social games and giveaways
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Interactive video distribution solution provider
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Customer engagement is enabled through gamified in-app experiences without developers.
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Developer of PC and console based metaverse
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Cloud-based gamification software for marketing campaigns is provided.
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Detailed competitors of Adact
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Latest news on Adact
Complete news archive for Adact
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Frequently Asked Questions about Adact
Adact was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Adact is headquartered in Tallinn, Estonia.
Adact was founded in 2019 in Tallinn, Estonia, within the marketing technology sector. A platform is offered that allows games to be modified for specific brand campaigns. These campaigns are deployed automatically across phones, tablets, and websites. Real-time monitoring of results is enabled through the system, supporting lead generation efforts for various users.
Adact's top competitors include Geddit, Rhym and CustomerGlu.
Adact offers Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys.
Adact has 3 investors. Key investors include Optimove, Startup Wise Guys, and Estonian Business Angels Network.