About Adact
Adact is a Technology company based in Tallinn (Estonia) founded in 2019, and was acquired by Optimove in March 2025. It operates as a game-based lead generation and marketing platforms are provided for brands. Its website adact.me draws about 460 thousand monthly visits. Adact offers products and services including Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys. Its focus areas include Enterprise Applications, MarketingTech and Gamification Marketing. Its legal entity is Adact OÜ. Its competitors include DeepMarkit, Geddit, CustomerGlu, Roforco and Scratcher and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Adact was founded in 2019 in Tallinn, Estonia, within the marketing technology sector. A platform is offered that allows games to be modified for specific brand campaigns. These campaigns are deployed automatically across phones, tablets, and websites. Real-time monitoring of results is enabled through the system, supporting lead generation efforts for various users.
Products & Services of Adact
Adact offers a comprehensive portfolio of products and services, including Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys.
Tools for creating interactive question-based marketing experiences.
Platform for designing branded games to boost user engagement.
Features for gamified raffles to encourage prize redemptions.
System for interactive surveys with high response rates.
Apps and channels of Adact
its YouTube channel Adact has 50 subscribers and 30 videos.
Videos from Adact
The most watched videos on Adact's YouTube channel, Adact (50 subscribers). Click a video to play it here.
More on Adact.
Funding Insights of Adact
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Adact with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | – | Seed | – | Startup Wise Guys | – |
| Jan 2020 | – | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Adact
Adact has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Optimove, Startup Wise Guys and Estonian Business Angels Network.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and startup accelerator focused on B2B and SaaS companies | 2012 | startupwiseguys.com | Tallinn, Estonia | |
- | – | estban.ee | - | |
Predictive customer engagement platform is delivered for business retention automation. | 2009 | optimove.com | Tel Aviv, Israel |
Investor details for Adact
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Adact
4 dated milestones of Adact across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Adact is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
- Exit Acquired by Optimove.
Competitors of Adact
Adact has 8 listed competitors in our database, 7 of them funded. They include DeepMarkit, Geddit, CustomerGlu, Roforco and Scratcher, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deepmarkit.com | 2007 | Calgary, Canada | – | – | Interactive gaming platform to run social games and giveaways | |
| geddit.com | 2003 | Bangkok, Thailand | $730,000 | – | Interactive video distribution solution provider | |
| customerglu.com | 2016 | Palo Alto, United States | $620,000 | – | Customer engagement is enabled through gamified in-app experiences without developers. | |
| roforco.com | 2021 | London, United Kingdom | $125,000 | – | Developer of PC and console based metaverse | |
| scratcher.io | 2017 | Denmark | $1.7M | 11 | Cloud-based gamification software for marketing campaigns is provided. | |
| playable.com | 2015 | Aarhus, Denmark | $2.19M | – | Gamification software is delivered via SaaS to engage customers. | |
| rhym.io | 2021 | Bengaluru, India | $599,905 | – | Cloud based gamified marketing solutions for businesses | |
| metriqus.com | 2024 | Istanbul, Turkey | $400,000 | – | Cloud-based analytics platform for mobile games is utilized by studios. |
Detailed competitors of Adact
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Adact
The website of Adact (adact.me) receives about 460.4K visits a month and ranks #111,843 among all websites worldwide, #2,895 in Marketing and Advertising.
- Monthly visits460.4K
▼ 24.8% vs previous month
- Unique visitors200.2K
per month
- Global rank#111,843
among all websites
- Category rank#2,895
Business and Consumer Services · Marketing and Advertising
- Bounce rate67%
- Pages per visit1.6
- Average visit1 min 23 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Adact. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| optimove.com | 100% | 95.6K | #412,327 | View details | |
tgmresearch.com | tgmresearch.com | 99% | – | #444,386 | – |
| goodmeetings.ai | 99% | 19.1K | #1,858,465 | View details | |
| nativeadvertisinginstitute.com | 99% | 34.1K | #998,702 | View details | |
| beeliked.com | 99% | 19.5K | #1,153,981 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Adact
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Adact (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Related news about Adact
Complete news archive for Adact
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Frequently Asked Questions about Adact
Adact was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Adact is headquartered in Tallinn, Estonia.
Adact was founded in 2019 in Tallinn, Estonia, within the marketing technology sector. A platform is offered that allows games to be modified for specific brand campaigns. These campaigns are deployed automatically across phones, tablets, and websites. Real-time monitoring of results is enabled through the system, supporting lead generation efforts for various users.
Adact's top competitors include Geddit, Rhym and CustomerGlu.
Adact offers Trivias & Questionnaires, Branded Minigames, Lotteries & Raffles, and Gamified Surveys.
Adact has 3 investors. Key investors include Optimove, Startup Wise Guys, and Estonian Business Angels Network.
Adact operates through Adact Oü.
Yes. Adact was acquired by Optimove in March 2025.
The website of Adact receives about 460 thousand visits a month and ranks #111,843 among all websites worldwide.