About Optimove
Optimove is a company based in Tel Aviv (Israel) founded in 2009 by Shachar Cohen and Pini Yakuel. Optimove has raised $95 million across 2 funding rounds from investors including Summit Partners and Israel Growth Partners. Optimove has completed 4 acquisitions, including Adact, Axonite and Graphyte AI. Optimove offers products and services including Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions. Optimove operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter Tel Aviv, Israel
- Founders Shachar Cohen, Pini Yakuel
- Stage Minicorn
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Optimove Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$95 M (USD)
in 2 rounds
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Latest Funding Round
$75 M (USD), Series B
Sep 27, 2021
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Investors
Summit Partners
& 1 more
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Employee Count
Not available
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Investments & Acquisitions
Adact
& 3 more
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Products & Services of Optimove
Optimove offers a comprehensive portfolio of products and services, including Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions.
Platform for AI-optimized personalized multichannel campaigns.
Delivers real-time personalized experiences across web and apps.
Combines CRM marketing with AI for gamified interactions.
Offers personalized promotions using CRM data.
People of Optimove
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Leadership Team
28 people
Sales and Marketing
22 people
Software Development Team
21 people
Product Management Team
15 people
Customer Team
13 people
Senior Team
8 people
Human Resources and Administration
5 people
Office Team
4 people
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Funding Insights of Optimove
Optimove has successfully raised a total of $95M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $75 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Optimove
Optimove has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Summit Partners and Israel Growth Partners.
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Summit Partners is recognized as a growth equity investment firm.
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Private equity is invested in growth-stage Israeli hi-tech companies.
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Investor details for Optimove
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- Investor domains
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Optimove
Optimove has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Adact, Axonite and Graphyte AI.
Investment portfolio details for Optimove
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- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Game-based lead generation and marketing platforms are provided for brands.
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AI and SaaS platform for sports betting management is developed.
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End-to-end campaign automation and AI optimization are delivered via SaaS.
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Locked | Locked | 2015 | Locked |
Complete acquisition details for Optimove
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Optimove
Detailed financials for Optimove
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
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Optimove Comparisons
Peer comparison for Optimove
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Optimove
Optimove operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
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Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI-powered loyalty management software is offered for enterprises.
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AI powered digital experience and customer data management platform
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Customer data is integrated and collected via cloud-based API platform.
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Cloud based data integration and customer data platform
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Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
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Detailed competitors of Optimove
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Latest news on Optimove
Complete news archive for Optimove
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Optimove
Optimove was founded in 2009 and raised its 1st funding round 7 years after it was founded.
Optimove is headquartered in Tel Aviv, Israel.
Pini Yakuel is the current CEO of Optimove. They have also founded this company.
Optimove is a funded company, having raised a total of $95M across 2 funding rounds to date.
Optimove was founded in 2009 in Tel Aviv, Israel. A customer retention automation platform is operated, powered by predictive micro-segmentation technology. Campaigns are personalized across channels to support revenue growth and customer lifetime value. A self-learning recommendation engine is employed to detect effective sub-personas from past interactions. Solutions are targeted at retail, gaming, and financial services sectors, with clients including Staples and Dollar Shave Club.
Optimove's top competitors include Twilio, Affle and Capillary Technologies.
Optimove offers Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions.
Optimove has made 4 acquisitions, including Adact, Axonite, and Graphyte AI.
Optimove has 2 investors. Key investors include Summit Partners, and Israel Growth Partners.
The valuation of Optimove is $100M as of Sep 2016.