About Optimove
Optimove is a company based in Tel Aviv (Israel) founded in 2009 by Shachar Cohen and Pini Yakuel.. Optimove has raised $95 million across 2 funding rounds from investors including Summit Partners and Israel Growth Partners. Optimove has completed 4 acquisitions, including Adact, Axonite and Graphyte AI. Optimove offers products and services including Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions. Optimove operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter Tel Aviv, Israel
- Founders Shachar Cohen, Pini Yakuel
- Stage Minicorn
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Sectors
Technology
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Phone
*********
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Website
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Social
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- Legal Name Optimove Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$95 M (USD)
in 2 rounds
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Latest Funding Round
$75 M (USD), Series B
Sep 27, 2021
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Investors
Summit Partners
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Adact
& 3 more
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Products & Services of Optimove
Optimove offers a comprehensive portfolio of products and services, including Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for AI-optimized personalized multichannel campaigns.
Delivers real-time personalized experiences across web and apps.
Combines CRM marketing with AI for gamified interactions.
Offers personalized promotions using CRM data.
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Leadership Team
28 people
Sales and Marketing
22 people
Software Development Team
21 people
Product Management Team
15 people
Customer Team
13 people
Senior Team
8 people
Human Resources and Administration
5 people
Office Team
4 people
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Funding Insights of Optimove
Optimove has successfully raised a total of $95M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $75 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $75.0M
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First Round
First Round
(14 Sep 2016)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2021 | Amount | Series B - Optimove | Valuation | Summit Partners |
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| Sep, 2016 | Amount | Series A - Optimove | Valuation | Israel Growth Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Optimove
Optimove has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Summit Partners and Israel Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Summit Partners is recognized as a growth equity investment firm.
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Founded Year | Domain | Location | |
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Private equity is invested in growth-stage Israeli hi-tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Optimove
Optimove has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Adact, Axonite and Graphyte AI. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Game-based lead generation and marketing platforms are provided for brands.
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2019 | ||||
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AI and SaaS platform for sports betting management is developed.
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2018 | ||||
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End-to-end campaign automation and AI optimization are delivered via SaaS.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Optimove
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optimove Comparisons
Competitors of Optimove
Optimove operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| domain | founded_year | HQ Location |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Optimove
Frequently Asked Questions about Optimove
When was Optimove founded?
Optimove was founded in 2009 and raised its 1st funding round 7 years after it was founded.
Where is Optimove located?
Optimove is headquartered in Tel Aviv, Israel.
Who is the current CEO of Optimove?
Pini Yakuel is the current CEO of Optimove. They have also founded this company.
Is Optimove a funded company?
Optimove is a funded company, having raised a total of $95M across 2 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Sep 14, 2016.
What does Optimove do?
Optimove was founded in 2009 in Tel Aviv, Israel. A customer retention automation platform is operated, powered by predictive micro-segmentation technology. Campaigns are personalized across channels to support revenue growth and customer lifetime value. A self-learning recommendation engine is employed to detect effective sub-personas from past interactions. Solutions are targeted at retail, gaming, and financial services sectors, with clients including Staples and Dollar Shave Club.
Who are the top competitors of Optimove?
Optimove's top competitors include Twilio, Affle and Capillary Technologies.
What products or services does Optimove offer?
Optimove offers Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions.
How many acquisitions has Optimove made?
Optimove has made 4 acquisitions, including Adact, Axonite, and Graphyte AI.
Who are Optimove's investors?
Optimove has 2 investors. Key investors include Summit Partners, and Israel Growth Partners.
What is Optimove's valuation?
The valuation of Optimove is $100M as of Sep 2016.