About Optimove
Optimove is a Technology company based in Tel Aviv (Israel) founded in 2009 by Shachar Cohen and Pini Yakuel. Predictive customer engagement platform is delivered for business retention automation. Optimove has raised $95 million across 2 funding rounds from investors including Summit Partners and Israel Growth Partners. Optimove has completed 4 acquisitions, including Adact, Axonite and Graphyte AI. Optimove was last valued at $100 million in September 2016. Its chief executive, as recorded, is Pini Yakuel. Its website optimove.com draws about 96 thousand monthly visits. Optimove offers products and services including Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its legal entity is OPTIMOVE INC.
Company details
Optimove was founded in 2009 in Tel Aviv, Israel. A customer retention automation platform is operated, powered by predictive micro-segmentation technology. Campaigns are personalized across channels to support revenue growth and customer lifetime value. A self-learning recommendation engine is employed to detect effective sub-personas from past interactions. Solutions are targeted at retail, gaming, and financial services sectors, with clients including Staples and Dollar Shave Club.
- Total Equity Funding$95M (USD)
in 2 rounds
- Latest Funding Round$75M (USD), Series B
Sep 2021
- InvestorsSummit Partners
& 1 more
- Investments & AcquisitionsAdact
& 3 more
Products & Services of Optimove
Optimove offers a comprehensive portfolio of products and services, including Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions.
Platform for AI-optimized personalized multichannel campaigns.
Delivers real-time personalized experiences across web and apps.
Combines CRM marketing with AI for gamified interactions.
Offers personalized promotions using CRM data.
Apps and channels of Optimove
its YouTube channel Optimove has 989 subscribers and 30 videos.
Videos from Optimove
The most watched videos on Optimove's YouTube channel, Optimove (989 subscribers). Click a video to play it here.
More on Optimove.
Funding Insights of Optimove
Optimove has successfully raised a total of $95M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $75 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $95M
- Total Rounds 2
- Last Round Series B — $75M
- First Round $20M
(Sep 2016)
- Investors Count 2
All 2 funding rounds of Optimove with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $75M | Series B | – | Summit Partners | – |
| Sep 2016 | $20M | Series A | $100M | Israel Growth Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2016 | $100M | •••••••• |
Last known valuation $100M (Sep 2016). 2 investors in total: 2 institutional.
Investors in Optimove
Optimove has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Summit Partners and Israel Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States | ||
Private equity is invested in growth-stage Israeli hi-tech companies. | igpcapital.com | Herzliya, Israel |
Investor details for Optimove
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optimove
147 people are tracked at Optimove (44 in leadership, 103 in team).
| Name | Role | Group |
|---|---|---|
Shachar Cohen | Co-Founder | Leadership |
Pini Yakuel | Co-Founder & CEO | Leadership |
Shirly Evrany | HR VP | Leadership |
David Hardy | VP, Business Services | Leadership |
Amy Lipman | Director Of Account Management | Leadership |
Rony Vexelman | VP, Marketing | Leadership |
Amir Gabay | VP, Tech Ops | Leadership |
Maram Hasan | Fp&a Business Partner | Leadership |
Renana Skolnik Levin | Senior Human Resources Business Partner | Leadership |
Michelle Yoon | Talent Acquisition Partner | Leadership |
Keren Wexler | Sr. Director, Product Management | Leadership |
Sophie Pan | Director, Strategic Services | Leadership |
Dana Fisher Zahavy | Creative Director | Leadership |
Maya Lange | HR Director | Leadership |
Hila Friedman | Talent Acquisition Partner | Leadership |
Bob Lawson | Director, Mobile Offerings | Leadership |
Lucy Cunningham | Talent Acquisition Partner | Leadership |
Hen Bar Or | Director Of Fp&a | Leadership |
Damien Evans | Director Of Personalisation Offering | Leadership |
Rob Davis | Senior Product Director | Leadership |
127 more people are available in the full profile.
Complete people profiles for Optimove
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Optimove
Optimove has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Adact, Axonite and Graphyte AI.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Game-based lead generation and marketing platforms are provided for brands. | adact.me | Tallinn, Estonia | 2019 | Mar 2025 | •••• | |
AI and SaaS platform for sports betting management is developed. | graphyte.ai | London, United Kingdom | 2018 | Jul 2022 | •••• | |
AI-based push notification solutions are offered for mobile engagement. | kumulos.com | Dundee, United Kingdom | 2010 | Mar 2022 | •••• | |
End-to-end campaign automation and AI optimization are delivered via SaaS. | axonite.io | Ramat Gan, Israel | 2015 | Feb 2020 | •••• |
Complete acquisition details for Optimove
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Optimove
8 dated milestones of Optimove across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Optimove is founded.
- Funding First funding round of $20.0M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Axonite.
- Funding Latest funding round, Series B, of $75.0M.
- Acquisition Acquires Kumulos.
- Acquisition Acquires Graphyte AI.
- Acquisition Acquires Adact.
Web traffic of Optimove
The website of Optimove (optimove.com) receives about 95.6K visits a month and ranks #412,327 among all websites worldwide, #1,800 in Marketing and Advertising.
- Monthly visits95.6K
▲ 7.2% vs previous month
- Unique visitors38.6K
per month
- Global rank#412,327
among all websites
- Category rank#1,800
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit2.1
- Average visit24 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Optimove. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| custora.com | 100% | View details | |||
dbmarketing.com | dbmarketing.com | 74% | – | ||
| windsorcircle.com | 72% | View details | |||
joannalord.com | joannalord.com | 72% | – | ||
cogentdataanalytics.com | cogentdataanalytics.com | 72% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Optimove
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- 40 similar websites
- Audience overlap
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Related news about Optimove
Complete news archive for Optimove
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- Full article archive
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Frequently Asked Questions about Optimove
Optimove was founded in 2009 and raised its 1st funding round 7 years after it was founded.
Optimove is headquartered in Tel Aviv, Israel.
Pini Yakuel is the CEO of Optimove, as recorded in our data. They have also founded this company.
Optimove is a funded company, having raised a total of $95M across 2 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Sep 2016.
Optimove was founded in 2009 in Tel Aviv, Israel. A customer retention automation platform is operated, powered by predictive micro-segmentation technology. Campaigns are personalized across channels to support revenue growth and customer lifetime value. A self-learning recommendation engine is employed to detect effective sub-personas from past interactions. Solutions are targeted at retail, gaming, and financial services sectors, with clients including Staples and Dollar Shave Club.
Optimove offers Customer-Led Marketing Platform, Digital Experience Platform, Gamification, and Promotions.
Optimove has made 4 acquisitions, including Adact, Axonite, and Graphyte AI.
Optimove has 2 investors. Key investors include Summit Partners, and Israel Growth Partners.
The valuation of Optimove is $100M as of Sep 2016.
Optimove operates through Optimove Inc..