About Kumulos
Kumulos is a Technology company based in Dundee (United Kingdom) founded in 2010 by Mark Petrie and Bob Lawson, and was acquired by Optimove in March 2022. AI-based push notification solutions are offered for mobile engagement. Kumulos has raised $1.67 million across 2 funding rounds from investors including Optimove, Mercia and Scottish Enterprise. The company has 10 employees. Kumulos offers products and services including Mobile Push Notifications, Web Push Notifications, In-App Messaging, Deferred Deep Links, and Geo-Targeting. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is KUMULOS LTD.
Company details
Founded in 2010 and based in Dundee, United Kingdom, Kumulos operates as an AI-driven platform in the mobile marketing sector. Personalized push notifications and engagement tools are provided to support customer acquisition, retention, and interaction. Services encompass mobile marketing, performance analytics, email integration, and related functionalities for app-based communications. Operations focus on scalable solutions for businesses seeking data-informed user outreach.
- Headquarters Dundee, United Kingdom
- Employees 10
- Founders Mark Petrie, Bob Lawson
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website kumulos.com
- Social LinkedIn X Facebook
- Acquired by Optimove (Mar 2022)
- Legal Name Kumulos Ltd
- Date of Incorporation 15 Jan, 2015
- Jurisdiction DUNDEE, ANGUS, SCOTLAND
Products & Services of Kumulos
Kumulos offers a comprehensive portfolio of products and services, including Mobile Push Notifications, Web Push Notifications, In-App Messaging, Deferred Deep Links, and Geo-Targeting.
Enables personalized notifications to engage mobile app users
Delivers browser-based messages to boost website interactions
Provides multimedia messages for increasing user retention
Generates links to drive app downloads and user returns
Triggers messages based on user proximity for targeted campaigns
Funding Insights of Kumulos
Kumulos has successfully raised a total of $1.67M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $966.01 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.67M
- Total Rounds 2
- Last Round Seed — $966,006
- First Round $700,000
(Sep 2017)
- Investors Count 2
All 2 funding rounds of Kumulos with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $966,006 | Seed | – | Scottish Enterprise, Mercia | – |
| Sep 2017 | $700,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Kumulos
Kumulos has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Optimove, Mercia and Scottish Enterprise.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Business development and leadership training programs are offered to companies. | 1991 | scottish-enterprise.com | Glasgow, United Kingdom | |
Investment management services are provided by Mercia to various clients. | 1982 | mercia.co.uk | ||
Predictive customer engagement platform is delivered for business retention automation. | 2009 | optimove.com | Tel Aviv, Israel |
Investor details for Kumulos
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Kumulos
2 people are tracked at Kumulos (2 in leadership); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Mark Petrie | ex-Co-Founder | Leadership |
Bob Lawson | Co-Founder | Leadership |
Complete people profiles for Kumulos
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Kumulos
4 dated milestones of Kumulos across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Kumulos is founded.
- Funding First funding round of $700K.
- Funding Latest funding round, Seed, of $966K.
- Exit Acquired by Optimove.
Web traffic of Kumulos
Websites that share an audience with Kumulos (kumulos.com).
Websites whose visitors overlap most with Kumulos. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kinvey.com | 100% | View details | |||
 android-developers.blogspot.com | android-developers.blogspot.com | 98% | – | ||
| quickblox.com | 87% | 21.7K | #1,379,238 | View details | |
| baasbox.com | 84% | View details | |||
api.shephertz.com | api.shephertz.com | 76% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Kumulos
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Kumulos
Complete news archive for Kumulos
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Frequently Asked Questions about Kumulos
Kumulos was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Kumulos is headquartered in Dundee, United Kingdom. It is registered at Dundee, Scotland, United Kingdom.
Kumulos is a funded company, having raised a total of $1.67M across 2 funding rounds to date. The company's 1st funding round was a Seed of $700K, raised on Sep 2017.
Kumulos has 10 employees.
Founded in 2010 and based in Dundee, United Kingdom, Kumulos operates as an AI-driven platform in the mobile marketing sector. Personalized push notifications and engagement tools are provided to support customer acquisition, retention, and interaction. Services encompass mobile marketing, performance analytics, email integration, and related functionalities for app-based communications. Operations focus on scalable solutions for businesses seeking data-informed user outreach.
Kumulos offers Mobile Push Notifications, Web Push Notifications, In-App Messaging, Deferred Deep Links, and Geo-Targeting.
Kumulos has 3 investors. Key investors include Optimove, Mercia, and Scottish Enterprise.
Kumulos operates through Kumulos Ltd.
Yes. Kumulos was acquired by Optimove in March 2022.