About Windsor Circle
Windsor Circle is a Technology company based in Durham (United States) founded in 2011, and was acquired by OSG Billing Services in February 2018. Automated retention marketing is delivered to online retailers. It operates in the Technology and Retail sectors. Windsor Circle has raised $14.84 million across 11 funding rounds from investors including Square 1 Bank, OSG Billing Services and Alerion Ventures. The company was acqui-hired. Windsor Circle offers products and services including Entertainment Games. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is Windsor Circle, Inc. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Windsor Circle offers automated retention marketing to online retailers. Integrates with all major eCommerce platforms to derive purchase history and product data. Creates and updates customer segments in merchants email marketing platforms (support for 10 platforms including Bronto, Constant Contact and MailChimp). Employs abandoned cart recovery through Mandril. Performs automated retention marketing including new subscriber welcome series, post-purchase welcome series, best customer rewards and churning customer win-back campaigns. Pricing quote on request.
- Headquarters Durham, United States
- Stage Acquired
- SectorsTechnologyRetail
- Website windsorcircle.com
- Social LinkedIn X Facebook
- Acquired by OSG Billing Services (Feb 2018)
- Legal Name Windsor Circle, Inc.
- Total Equity Funding$14.84M (USD)
in 11 rounds
- Latest Funding Round$694.16K (USD), Series C
Oct 2017
- InvestorsSquare 1 Bank
& 7 more
- Acquired byOSG Billing Services
(Feb 2018)
Products & Services of Windsor Circle
Windsor Circle offers a comprehensive portfolio of products and services, including Entertainment Games.
Platform for playing games and winning jackpots with bonuses.
Funding Insights of Windsor Circle
Windsor Circle has successfully raised a total of $14.84M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $694.16 thousand completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.84M
- Total Rounds 11
- Last Round Series C — $694,163
- First Round $350,000
(Apr 2011)
- Investors Count 7
Latest 10 of 11 funding rounds of Windsor Circle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $694,163 | Series C | – | – | – |
| Mar 2017 | $1.17M | Series C | – | – | – |
| Apr 2016 | $2.5M | Debt – Conventional | – | – | |
| Apr 2016 | $4.1M | Series C | – | Alerion Ventures | |
| Sep 2014 | $1M | Series B | – | – | |
| Aug 2014 | $5.25M | Series B | – | Comcast Ventures | |
| Nov 2013 | $950,000 | Series A | – | – | |
| Dec 2012 | Debt – Conventional | – | – | – | |
| Dec 2012 | $1M | Series A | – | Triangle Angel Partners, IDEA Fund Partners | – |
| Jan 2012 | $325,000 | Seed | – | – | – |
8 investors in total: 7 institutional and 1 angel.
Investors in Windsor Circle
Windsor Circle has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Square 1 Bank, OSG Billing Services and Alerion Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alerion Ventures is focused on early-stage startup investments. | alerion.ventures | Charleston, United States | ||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US | ideafundpartners.com | Durham, United States | ||
VC firm investing in the US | originventures.com | Chicago, United States | ||
| triangleangelpartners.com | ||||
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
BB Bruce Boehm | unknown_4f0fab9eecfa4c65a | |||
Software solutions for e-billing and accounts management are provided. | 1992 | osgbilling.com | Ridgefield Park, United States |
Investor details for Windsor Circle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Windsor Circle
60 people are tracked at Windsor Circle (20 in leadership, 40 in team).
| Name | Role | Group |
|---|---|---|
Benedict Baerst | Partner | Leadership |
Jeff Greenberg | Chairman & CEO | Leadership |
Vincenzo La Ruffa | President | Leadership |
Carly Arluke | Head of HR | Leadership |
Igno van Waesberghe | Managing Partner | Leadership |
Stewart Koenigsberg | CFO | Leadership |
Geoff Kalish | COO & Partner | Leadership |
Elizabeth Shore | VP, Legal Team | Leadership |
Henry Oelsner | VP | Leadership |
Elan Nagel | Vice President - Tax | Leadership |
Meaghan Key | Vice President - Assistant Controller | Leadership |
Jaime de Borbon dos Sicilias | Head Of IR EMEA & Latam | Leadership |
Timothy Gravely | Partner, Head Of Aquiline Credit Opportunities | Leadership |
Richard Rosenbaum | Partner | Leadership |
Carly Jaye Arluke | Chief Operating Officer | Leadership |
Max Chee | Head Of Aquiline Technology Growth | Leadership |
Joe Pappalardo | Partner | Leadership |
Harry Gilfillan | Vice President | Leadership |
Dan Mulligan | Vice President | Leadership |
Michael Szymanski | Managing Director | Leadership |
40 more people are available in the full profile.
Complete people profiles for Windsor Circle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Windsor Circle
4 dated milestones of Windsor Circle across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Windsor Circle is founded.
- Funding First funding round of $350K.
- Funding Latest funding round, Series C, of $694K.
- Exit Acquired by OSG Billing Services.
Competitors of Windsor Circle
Windsor Circle has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Windsor Circle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Windsor Circle
Websites that share an audience with Windsor Circle (windsorcircle.com).
Websites whose visitors overlap most with Windsor Circle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ciceron.com | 100% | 1.2K | #13,258,792 | View details | |
| customerparadigm.com | 94% | 5.1K | #4,175,866 | View details | |
targetmarketingmag.com | targetmarketingmag.com | 94% | – | ||
| custora.com | 93% | View details | |||
capstrat.com | capstrat.com | 93% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Windsor Circle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Windsor Circle (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Windsor Circle
Complete news archive for Windsor Circle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Windsor Circle
Windsor Circle was founded in 2011.
Windsor Circle is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Windsor Circle is a funded company, having raised a total of $14.84M across 11 funding rounds to date. The company's 1st funding round was a Seed of $325K, raised on Apr 2011.
Windsor Circle offers automated retention marketing to online retailers. Integrates with all major eCommerce platforms to derive purchase history and product data. Creates and updates customer segments in merchants email marketing platforms (support for 10 platforms including Bronto, Constant Contact and MailChimp). Employs abandoned cart recovery through Mandril. Performs automated retention marketing including new subscriber welcome series, post-purchase welcome series, best customer rewards and churning customer win-back campaigns. Pricing quote on request.
Windsor Circle's top competitors include Klaviyo, CommerceIQ and Yotpo.
Windsor Circle offers Entertainment Games.
Windsor Circle has 8 investors. Key investors include Square 1 Bank, OSG Billing Services, Alerion Ventures, Comcast Ventures, and IDEA Fund Partners.
Windsor Circle operates through Windsor Circle, Inc..
Yes. Windsor Circle was acquired by OSG Billing Services in February 2018.