About Adazzle
Adazzle is a company based in London (United Kingdom) founded in 2000 was acquired by Comcast in December 2015.. The company has 51 employees as of January 31, 2022. Adazzle offers products and services including DemandSuite, SupplySuite, Strata, and Beeswax. Adazzle operates in a competitive market with competitors including Criteo, NextRoll, Mediaocean, RhythmOne and Viewbix, among others.
- Headquarter London, United Kingdom
- Employees 51 as on 31 Jan, 2022
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Freewheel Advertisers Limited
- Date of Incorporation 20 Jan, 2000
- Jurisdiction LONDON, UNITED KINGDOM
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Products & Services of Adazzle
Adazzle offers a comprehensive portfolio of products and services, including DemandSuite, SupplySuite, Strata, and Beeswax. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing TV and video ad demand efficiently.
Tools for handling ad supply chains and integrations.
System for automated ad campaign processes and insights.
Platform for programmatic ad buying and optimization.
Funding Insights of Adazzle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adazzle
Adazzle has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Comcast. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cable TV, internet, phone, and media entertainment services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adazzle
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adazzle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adazzle Comparisons
Competitors of Adazzle
Adazzle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, Mediaocean, RhythmOne and Viewbix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Interactive apps are integrated into videos to boost engagement.
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Targeted ad placements are provided via an advertising network.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Adazzle
When was Adazzle founded?
Adazzle was founded in 2000.
Where is Adazzle located?
Adazzle is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Adazzle have?
As of Jan 31, 2022, the latest employee count at Adazzle is 51.
What is the annual revenue of Adazzle?
Annual revenue of Adazzle is $14.58M as on Dec 31, 2020.
What does Adazzle do?
Adazzle provides workflow and media trading technology to agency and advertisers. Supports biddable, RTB and programmatic direct models. Provides integration with DSP, Ad network for media buying. CLaims to support multiple timezone, language. Clients include Amnet, AOL, Yahoo, the guardian, Carat, sky, News UK etc. Acquired by Comcast in 2015.
Who are the top competitors of Adazzle?
Adazzle's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does Adazzle offer?
Adazzle offers DemandSuite, SupplySuite, Strata, and Beeswax.
Who are Adazzle's investors?
Adazzle has 1 investor. Key investors include Comcast.
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