About Adazzle
Adazzle is a Media & Entertainment company based in London (United Kingdom) founded in 2000, and was acquired by Comcast in December 2015. Workflow management and media buying tools are provided to agencies. The company has 51 employees. Adazzle offers products and services including DemandSuite, SupplySuite, Strata, and Beeswax. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its legal entity is FREEWHEEL ADVERTISERS LIMITED.
Company details
Adazzle provides workflow and media trading technology to agency and advertisers. Supports biddable, RTB and programmatic direct models. Provides integration with DSP, Ad network for media buying. CLaims to support multiple timezone, language. Clients include Amnet, AOL, Yahoo, the guardian, Carat, sky, News UK etc. Acquired by Comcast in 2015.
- Headquarters London, United Kingdom
- Employees 51
- Stage Acquired
- SectorsMedia & Entertainment
- Website adazzle.com/public/home
- Social LinkedIn X
- Acquired by Comcast (Dec 2015)
- Legal Name Freewheel Advertisers Limited
- Date of Incorporation 20 Jan, 2000
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of Adazzle
Adazzle offers a comprehensive portfolio of products and services, including DemandSuite, SupplySuite, Strata, and Beeswax.
Platform for managing TV and video ad demand efficiently.
Tools for handling ad supply chains and integrations.
System for automated ad campaign processes and insights.
Platform for programmatic ad buying and optimization.
Investors in Adazzle
Adazzle has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Comcast.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cable TV, internet, phone, and media entertainment services are provided. | 1963 | comcast.com | Philadelphia, United States |
Investor details for Adazzle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Adazzle
2 dated milestones of Adazzle across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Adazzle is founded.
- Exit Acquired by Comcast.
Web traffic of Adazzle
Websites that share an audience with Adazzle (adazzle.com).
Websites whose visitors overlap most with Adazzle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| addynamix.co.uk | 100% | View details | |||
| operative.com | 89% | 28.8K | #1,337,131 | View details | |
| adconnection.co.uk | 85% | View details | |||
| oceanmediainc.com | 64% | 7.4K | #3,206,048 | View details |
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Frequently Asked Questions about Adazzle
Adazzle was founded in 2000.
Adazzle is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Adazzle has 51 employees.
Annual revenue of Adazzle is $14.58M as on Dec 31, 2020.
Adazzle provides workflow and media trading technology to agency and advertisers. Supports biddable, RTB and programmatic direct models. Provides integration with DSP, Ad network for media buying. CLaims to support multiple timezone, language. Clients include Amnet, AOL, Yahoo, the guardian, Carat, sky, News UK etc. Acquired by Comcast in 2015.
Adazzle offers DemandSuite, SupplySuite, Strata, and Beeswax.
Adazzle has 1 investor. Key investors include Comcast.
Adazzle operates through Freewheel Advertisers Limited.
Yes. Adazzle was acquired by Comcast in December 2015.