Adazzle

London, United Kingdom Founded: 2000 • Age: 26 yrs Acquired By Comcast
Workflow management and media buying tools are provided to agencies.
Annual revenue $14.6M Latest available
Total funding - Funding intelligence
Employees 51 Tracked headcount
Investors 1 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Adazzle

Adazzle is a company based in London (United Kingdom) founded in 2000 was acquired by Comcast in December 2015. The company has 51 employees as of January 31, 2022. Adazzle offers products and services including DemandSuite, SupplySuite, Strata, and Beeswax. Adazzle operates in a competitive market with competitors including Criteo, NextRoll, Mediaocean, RhythmOne and Viewbix, among others.

  • Headquarter London, United Kingdom
  • Employees 51 as on 31 Jan, 2022
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Freewheel Advertisers Limited
  • Date of Incorporation 20 Jan, 2000
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $14.58 M (USD)
    10
    as on Dec 31, 2020
  • Net Profit
    $2.74 M (USD)
    297
    as on Dec 31, 2020
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    51

    as on Jan 31, 2022

  • Acquired by
    Comcast

    (Dec 07, 2015)

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Products & Services of Adazzle

Adazzle offers a comprehensive portfolio of products and services, including DemandSuite, SupplySuite, Strata, and Beeswax.

Product name locked
Category locked
Primary

Platform for managing TV and video ad demand efficiently.

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Tools for handling ad supply chains and integrations.

Product name locked
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System for automated ad campaign processes and insights.

Product name locked
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Platform for programmatic ad buying and optimization.

Funding Insights of Adazzle

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Detailed funding history for Adazzle

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  • Funding amounts
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Investors in Adazzle

Adazzle has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Comcast.

All
Institutional
Investor Description Founded Year Domain Location
Cable TV, internet, phone, and media entertainment services are provided.
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Investor details for Adazzle

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Investments & Acquisitions by Adazzle

Investments
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Investment portfolio details for Adazzle

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  • Transaction dates
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Financial Statements - Adazzle

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Detailed financials for Adazzle

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Adazzle Comparisons

Adazzle Primary company
Description
Workflow management and media buying tools are provided to a...
Location
London, United Kingdom
Founded Year
2000
Annual Revenue
$14.58 M (USD)
Net Profit
$2.74 M (USD)
EBITDA
Not available
Employees
51
As of 2022
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Peer comparison for Adazzle

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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Competitors of Adazzle

Adazzle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, Mediaocean, RhythmOne and Viewbix, among others.

Company Name Domain Founded year HQ Location Description
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AI-driven ad campaigns are managed for personalization and optimization.
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Provider of data-driven marketing technology for B2B and D2C businesses
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Advertising software and integration services are provided for enterprises.
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Audiences are connected to brands via cross-screen video advertising.
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Interactive apps are integrated into videos to boost engagement.
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Targeted ad placements are provided via an advertising network.
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Detailed competitors of Adazzle

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Latest news on Adazzle

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Complete news archive for Adazzle

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Frequently Asked Questions about Adazzle

Adazzle was founded in 2000.

Adazzle is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

As of Jan 31, 2022, the latest employee count at Adazzle is 51.

Annual revenue of Adazzle is $14.58M as on Dec 31, 2020.

Adazzle provides workflow and media trading technology to agency and advertisers. Supports biddable, RTB and programmatic direct models. Provides integration with DSP, Ad network for media buying. CLaims to support multiple timezone, language. Clients include Amnet, AOL, Yahoo, the guardian, Carat, sky, News UK etc. Acquired by Comcast in 2015.

Adazzle's top competitors include Criteo, NextRoll and Mediaocean.

Adazzle offers DemandSuite, SupplySuite, Strata, and Beeswax.

Adazzle has 1 investor. Key investors include Comcast.

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