About Add Sugar
Add Sugar is a company based in London (United Kingdom) founded in 2019 by Matt Frenchman was acquired by Uncapped in June 2022.. Add Sugar has raised $2.44 million across 2 funding rounds from investors including Uncapped, Passion Capital and Velo Partners. The company has 3 employees as of January 31, 2022.
- Headquarter London, United Kingdom
- Employees 3 as on 31 Jan, 2022
- Founders Matt Frenchman
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Sectors
Financial Services
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Phone
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Website
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Social
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- Legal Name Sugar Cap Ltd
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Funding Insights of Add Sugar
Add Sugar has successfully raised a total of $2.44M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.94 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.9M
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First Round
First Round
(11 Oct 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2020 | Amount | Seed - Add Sugar | Valuation | Passion Capital | |
| Oct, 2019 | Amount | Seed - Add Sugar | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Add Sugar
Add Sugar has secured backing from 4 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Uncapped, Passion Capital and Velo Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech focused Early stage VC Firm investing in Europe and the UK
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Founded Year | Domain | Location | |
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Venture capital firm investing in early stage and series A rounds
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Founded Year | Domain | Location | |
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Online platform for revenue-based financing
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Add Sugar
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Add Sugar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Add Sugar Comparisons
Competitors of Add Sugar
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Add Sugar
When was Add Sugar founded?
Add Sugar was founded in 2019.
Where is Add Sugar located?
Add Sugar is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Add Sugar?
Matt Frenchman is the current CEO of Add Sugar. They have also founded this company.
Is Add Sugar a funded company?
Add Sugar is a funded company, having raised a total of $2.44M across 2 funding rounds to date. The company's 1st funding round was a Seed of $493.27K, raised on Oct 11, 2019.
How many employees does Add Sugar have?
As of Jan 31, 2022, the latest employee count at Add Sugar is 3.
What does Add Sugar do?
An online lending platform was established in 2019 in London, United Kingdom, targeting the gaming and app development sectors. Advance financing is offered against video games tax relief to support business loans for studios. Operations are conducted digitally, connecting lenders with borrowers in these industries. The platform is led by founder and CEO Matt Frenchman, with services focused on efficient funding access.
Who are Add Sugar's investors?
Add Sugar has 4 investors. Key investors include Uncapped, Passion Capital, Velo Partners, and Victoria Van Lennep.
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