AddApptr

Hamburg, Germany Founded: 2012 • Age: 14 yrs Acquired By Aonic
A supply-side platform for mobile app advertising is offered.
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About AddApptr

AddApptr is a company based in Hamburg (Germany) founded in 2012 was acquired by Aonic in February 2022.. AddApptr offers products and services including Mediation SDK, Machine Learning Ad Formats, and Gravite Marketplace. AddApptr operates in a competitive market with competitors including Smaato, Mobile Posse, Start.io, Chocolate and Marfeel, among others.

  • Headquarter Hamburg, Germany
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Addapptr Gmbh
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Aonic

    (Feb 24, 2022)

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Products & Services of AddApptr

AddApptr offers a comprehensive portfolio of products and services, including Mediation SDK, Machine Learning Ad Formats, and Gravite Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Facilitates seamless ad network connections for mobile apps.

Uses AI to enhance ad revenue through dynamic adjustments.

Connects publishers with advertisers for premium inventory.

People of AddApptr
Headcount 10-50
Employee Profiles 23
Employee Profiles
People
Maike G.
Key-account-manager

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Funding Insights of AddApptr

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in AddApptr

AddApptr has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Aonic. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Infrastructure services for the gaming industry are provided by Aonic.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by AddApptr

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - AddApptr

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Addapptr Comparisons

Employees
+
Add Comparison
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Competitors of AddApptr

AddApptr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smaato, Mobile Posse, Start.io, Chocolate and Marfeel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Mobile RTB ad exchange and SSP are provided for publishers.
domain founded_year HQ Location
App monetization is enabled via home and lock screen messaging.
domain founded_year HQ Location
Platform offering software for mobile marketing
domain founded_year HQ Location
Video SSP software is provided for programmatic advertising platforms.
domain founded_year HQ Location
RTB-enabled supply-side platform for mobile web optimization is offered.
domain founded_year HQ Location
Mobile app publishing and ad mediation platforms are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Addapptr

Frequently Asked Questions about AddApptr

When was AddApptr founded?

AddApptr was founded in 2012.

Where is AddApptr located?

AddApptr is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.

What does AddApptr do?

AddApptr is a supply side advertising platform and an advertising server for mobile app advertising. Has partnered with iAd, Admob, InMobi, Millennial Media, and Madvertise. Provides SDK to publishers for integration. The platform supports advertising formats like rewarded video, native advertisements, banner, interstitial, video interstitial or VAST, and more.

Who are the top competitors of AddApptr?

AddApptr's top competitors include Start.io, Smaato and Mobile Posse.

What products or services does AddApptr offer?

AddApptr offers Mediation SDK, Machine Learning Ad Formats, and Gravite Marketplace.

Who are AddApptr's investors?

AddApptr has 1 investor. Key investors include Aonic.

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