About Addi
Addi is a company based in Bogota (Colombia) founded in 2018.. Addi has raised $238.5 million across 12 funding rounds from investors including Goldman Sachs, SoftBank Group and Victory Park Capital Advisors. Addi offers products and services including Addi App and Installment Service. Addi operates in a competitive market with competitors including PayJoy, Fiizy and Kupi, among others.
- Headquarter Bogota, Colombia
- Stage Minicorn
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$238.5 M (USD)
in 12 rounds
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Latest Funding Round
$50 M (USD), Debt – Conventional
Sep 23, 2025
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Investors
Goldman Sachs
& 23 more
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Employee Count
Employee Count
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Products & Services of Addi
Addi offers a comprehensive portfolio of products and services, including Addi App and Installment Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for managing installment purchases and payments without credit cards
Service enabling buy now pay later options for consumers
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Software Development Team
27 people
Product Management Team
11 people
Leadership Team
7 people
Data Analysis and Operations Team
6 people
Legal and Compliance
5 people
Human Resources and Administration
3 people
Senior Team
3 people
Finance and Accounting
3 people
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Funding Insights of Addi
Addi has successfully raised a total of $238.5M across 12 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 12
- Last Round Debt – Conventional — $50.0M
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First Round
First Round
(01 Apr 2019)
- Investors Count 24
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2025 | Amount | Debt – Conventional - Addi | Valuation |
investors |
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| Jul, 2025 | Amount | Debt – Conventional - Addi | Valuation |
investors |
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| Apr, 2025 | Amount | Debt – Conventional - Addi | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Addi
Addi has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Goldman Sachs, SoftBank Group and Victory Park Capital Advisors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment banking services are delivered across multiple financial sectors.
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Founded Year | Domain | Location | |
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Blank check and private debt firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Venture capital firm focused on blockchain, wellbeing, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Addi
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Addi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Addi Comparisons
Competitors of Addi
Addi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PayJoy, Fiizy and Kupi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform for purchase financing
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| domain | founded_year | HQ Location |
Purchase financing solutions are offered via a mobile app.
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| domain | founded_year | HQ Location |
Online purchase financing is offered without interest or fees.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Addi
Frequently Asked Questions about Addi
When was Addi founded?
Addi was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Addi located?
Addi is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Is Addi a funded company?
Addi is a funded company, having raised a total of $238.5M across 12 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $70M, raised on Apr 01, 2019.
What does Addi do?
Addi was founded in 2018 in Bogota, Colombia, within the fintech sector. An online platform is operated to facilitate point-of-sale financing for purchases at partner stores. Consumer loans are offered with varying interest rates, and repayments are structured in flexible installments. The service supports users in accessing credit options directly at the point of purchase.
What products or services does Addi offer?
Addi offers Addi App and Installment Service.
Who are Addi's investors?
Addi has 24 investors. Key investors include Goldman Sachs, SoftBank Group, Victory Park Capital Advisors, Quona, and Marathon Asset Management.
What is Addi's valuation?
The valuation of Addi is $700M as of Dec 2021.