About Addi
Addi is a Financial Services company based in Bogota (Colombia) founded in 2018. An online platform for point-of-sale financing is provided. Addi has raised $238.5 million across 14 funding rounds from investors including Goldman Sachs, SoftBank Group and Victory Park Capital Advisors. Addi was last valued at $700 million in December 2021. Its website addi.com draws about 6.2 million monthly visits. Addi offers products and services including Addi App and Installment Service. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans.
Company details
Addi was founded in 2018 in Bogota, Colombia, within the fintech sector. An online platform is operated to facilitate point-of-sale financing for purchases at partner stores. Consumer loans are offered with varying interest rates, and repayments are structured in flexible installments. The service supports users in accessing credit options directly at the point of purchase.
- Headquarters Bogota, Colombia
- Stage Minicorn
- SectorsFinancial Services
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website co.addi.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$238.5M (USD)
in 14 rounds
- InvestorsGoldman Sachs
& 24 more
Products & Services of Addi
Addi offers a comprehensive portfolio of products and services, including Addi App and Installment Service.
App for managing installment purchases and payments without credit cards
Service enabling buy now pay later options for consumers
Apps and channels of Addi
Addi publishes 1 mobile app with over 5M+ downloads.
Funding Insights of Addi
Addi has successfully raised a total of $238.5M across 14 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $238.5M
- Total Rounds 14
- First Round $12.5M
(Apr 2019)
- Investors Count 25
Latest 10 of 14 funding rounds of Addi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $150M | Debt – Conventional | – | – | J P Morgan,Fasanara |
| Feb 2026 | $89M | Debt – Conventional | – | – | |
| Sep 2025 | $50M | Debt – Conventional | – | – | |
| Jul 2025 | $35M | Debt – Conventional | – | – | |
| Apr 2025 | $70M | Debt – Conventional | – | – | |
| Nov 2024 | $100M | Debt – Conventional | – | – | |
| Mar 2024 | $50M | Debt – Conventional | – | – | |
| Mar 2024 | $36M | Series C | – | Union Square Ventures, a16z | – |
| Dec 2021 | $80M | Series C | $700M | GIC, SoftBank Group | |
| Dec 2021 | $125M | Debt – Conventional | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $700M | •••••••• |
Last known valuation $700M (Dec 2021). 25 investors in total: 22 institutional and 3 angel.
Investors in Addi
Addi has secured backing from 25 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Goldman Sachs, SoftBank Group and Victory Park Capital Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Sovereign wealth is managed and private equity investments are facilitated. | gic.com.sg | Singapore, Singapore | ||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Sectors like ad tech, food tech, logistics, services are targeted. | monashees.com | Sao Paulo, Brazil | ||
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
Fintech investments focused on financial inclusion and global economic growth. | 2015 | quona.com |
Investor details for Addi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Addi
88 people are tracked at Addi (20 in leadership, 68 in team).
| Name | Role | Group |
|---|---|---|
Andrew Jack | Senior Director | Leadership |
Daniel Vallejo | President | Leadership |
Manish Bansal | Chief Product Officer | Leadership |
Yesica Navas Pérez | Talent Partner III | Leadership |
Mario Espindola | Global Head of People & Culture | Leadership |
Andres Felipe Buelvas Porto | Risk Director Colombia | Leadership |
Rodrigo Rosa | Head of Ops | Leadership |
Santiago Suarez | Co-Founder & CEO | Leadership |
Jayesh Ametha | Chief Risk Officer | Leadership |
Carlos Toro | Chief Technology Officer | Leadership |
Fernando Trueba | Chief Marketing Officer | Leadership |
Bárbara Aguiar | Head Of Legal BR | Leadership |
Natalia Angel Vega | Head Of Legal - Colombia | Leadership |
Mario Nava | Director Of Fraud | Leadership |
Mauricio Jacome Herrera | Head Of Data | Leadership |
Spencer Bailey | Sr. Director - Credit Risk | Leadership |
Jimena Mesa | Head Of Brand | Leadership |
Santiago Andrés Giménez Molinelli | Head Of Product Platform & UX | Leadership |
Juan Carlos Puerta E. | Vp, Go-to-market For Shop & Pay | Leadership |
Oscar Ramirez | Head Of Automated Acquisition And Performance SMB 🇨🇴 🇧🇷 | Leadership |
68 more people are available in the full profile.
Complete people profiles for Addi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Addi
4 dated milestones of Addi across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Addi is founded.
- Funding First funding round of $12.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Addi
The website of Addi (addi.com) receives about 6.2M visits a month and ranks #5,488 among all websites worldwide, #352 in Finance.
- Monthly visits6.2M
▼ 34.5% vs previous month
- Unique visitors3M
per month
- Global rank#5,488
among all websites
- Category rank#352
Finance · Finance
- Bounce rate29%
- Pages per visit4.9
- Average visit2 min 35 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Addi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
credinet.co | credinet.co | 100% | #19,269 | – | |
sistecredito.com | sistecredito.com | 97% | #34,854 | – | |
| interrapidisimo.com | 87% | #11,834 | View details | ||
| effi.com.co | 87% | #75,369 | View details | ||
credito20minutos.com | credito20minutos.com | 86% | #80,776 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Addi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Addi
Complete news archive for Addi
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Frequently Asked Questions about Addi
Addi was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Addi is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Addi is a funded company, having raised a total of $238.5M across 14 funding rounds to date. The company's 1st funding round was a Series C of $80M, raised on Apr 2019.
Addi was founded in 2018 in Bogota, Colombia, within the fintech sector. An online platform is operated to facilitate point-of-sale financing for purchases at partner stores. Consumer loans are offered with varying interest rates, and repayments are structured in flexible installments. The service supports users in accessing credit options directly at the point of purchase.
Addi offers Addi App and Installment Service.
Addi has 25 investors. Key investors include Goldman Sachs, SoftBank Group, Victory Park Capital Advisors, Quona, and Marathon Asset Management.
The valuation of Addi is $700M as of Dec 2021.
Yes. Addi publishes Addi Shop, with over 5 million downloads.
The website of Addi receives about 6.2 million visits a month and ranks #5,488 among all websites worldwide.