Admeta

Goteborg, Sweden Founded: 2002 • Age: 24 yrs Acquired By WideOrbit
A private ad exchange platform for premium publishers is operated.
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About Admeta

Admeta is a company based in Goteborg (Sweden) founded in 2002 was acquired by WideOrbit in July 2014.. Admeta operates in a competitive market with competitors including Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others.

  • Headquarter Goteborg, Sweden
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    WideOrbit

    (Jul 23, 2014)

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Funding Insights of Admeta

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Admeta

Admeta has secured backing from 1 investor. Prominent investors backing the company include WideOrbit. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Advertising management software is provided for media companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Admeta

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Admeta

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Admeta Comparisons

Employees
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Competitors of Admeta

Admeta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provides a platform for buying and selling ad inventory
domain founded_year HQ Location
Programmatic ad exchange connects publishers with advertisers via RTB platform.
domain founded_year HQ Location
Publisher monetization and revenue platform
domain founded_year HQ Location
SSP and ad exchange services for targeted advertising are provided.
domain founded_year HQ Location
Premium ad exchange and ad server
domain founded_year HQ Location
Platform offering TV ad exchange software
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Admeta

Frequently Asked Questions about Admeta

When was Admeta founded?

Admeta was founded in 2002.

Where is Admeta located?

Admeta is headquartered in Goteborg, Sweden. It is registered at Goteborg, Vastra Gotaland, Sweden.

What does Admeta do?

Admeta was founded in 2002 in Gothenburg, Sweden, within the digital advertising sector. A private ad exchange platform is provided to premium publishers, enabling real-time auctions, optimization, and reporting for performance campaigns. eCPM for bids is calculated to determine revenue per impression and select profitable ads. Acquisition by Wideorbit took place on July 23, 2014.

Who are the top competitors of Admeta?

Admeta's top competitors include Rubicon Project, OpenX and 33Across.

Who are Admeta's investors?

Admeta has 1 investor. Key investors include WideOrbit.

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