About Improve Digital
Improve Digital is a Media & Entertainment company based in Amsterdam (Netherlands) founded in 2008, and was acquired by PubliGroupe in October 2012. Real-time bidding technology is supplied to premium digital media owners. Its chief executive, as recorded, is Atilla Aytekin. Improve Digital offers products and services including ORIGIN and MARKETPLACE. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is IMPROVE DIGITAL LIMITED.
Company details
Improve Digital was founded in 2008 and is headquartered in Amsterdam, Netherlands, with offices in the UK, Germany, Belgium, and Spain. As a sell-side platform in the advertising technology sector, real-time bidding solutions are provided to owners of premium digital media for developing private marketplaces. Advertisers are enabled to build, manage, and optimize their environments, while connections are facilitated with ad networks, exchanges, trading desks, and third-party media buyers.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsMedia & Entertainment
- Phone•••• ••••
- Website improvedigital.com
- Social LinkedIn X
- Acquired by PubliGroupe (Oct 2012)
- Legal Name Improve Digital Limited
- InvestorsPubliGroupe
& 1 more
- Acquired byPubliGroupe
(Oct 2012)
Products & Services of Improve Digital
Improve Digital offers a comprehensive portfolio of products and services, including ORIGIN and MARKETPLACE.
Platform for enhancing digital ad supply chain efficiency
Facilitates buying and selling of digital advertisements online
Funding Insights of Improve Digital
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Improve Digital with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2011 | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Improve Digital
Improve Digital has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include PubliGroupe and Endeit Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Edtech, digital media, eCommerce companies are funded by Endeit Capital. | endeit.com | Amsterdam, Netherlands | ||
Performance marketing, directory publishing, and advisory services are offered. | 2010 | publigroupe.com | Lausanne, Switzerland |
Investor details for Improve Digital
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Improve Digital
6 people are tracked at Improve Digital (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Atilla Aytekin | Co-CEO | Leadership |
Umut Akpinar | Co-CEO | Leadership |
Daan Boekestein | VP Technology | Leadership |
Chris Lansley | Senior Software Developer | Team |
Dané Engel | Data Engineer | Team |
Sardana Nazarova | Senior Data Engineer | Team |
Complete people profiles for Improve Digital
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Improve Digital
3 dated milestones of Improve Digital across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Improve Digital is founded.
- Funding First funding round.
- Exit Acquired by PubliGroupe.
Web traffic of Improve Digital
The website of Improve Digital (improvedigital.com) receives about 6.9K visits a month.
- Monthly visits6.9K
▼ 15.2% vs previous month
Websites whose visitors overlap most with Improve Digital. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
netpoint-media.de | netpoint-media.de | 100% | #4,581,286 | – | |
| triplelift.com | 100% | 45.3K | #657,065 | View details | |
telaria.com | telaria.com | 100% | #6,559,136 | – | |
| vidazoo.com | 100% | 36.2K | #345,590 | View details | |
| undertone.com | 100% | 60.3K | #336,574 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Improve Digital
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Improve Digital
Complete news archive for Improve Digital
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Frequently Asked Questions about Improve Digital
Improve Digital was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Improve Digital is headquartered in Amsterdam, Netherlands.
Atilla Aytekin is the CEO of Improve Digital, as recorded in our data.
Improve Digital was founded in 2008 and is headquartered in Amsterdam, Netherlands, with offices in the UK, Germany, Belgium, and Spain. As a sell-side platform in the advertising technology sector, real-time bidding solutions are provided to owners of premium digital media for developing private marketplaces. Advertisers are enabled to build, manage, and optimize their environments, while connections are facilitated with ad networks, exchanges, trading desks, and third-party media buyers.
Improve Digital offers ORIGIN and MARKETPLACE.
Improve Digital has 2 investors. Key investors include PubliGroupe, and Endeit Capital.
Improve Digital operates through Improve Digital Limited.
Yes. Improve Digital was acquired by PubliGroupe in October 2012.