About Improve Digital
Improve Digital is a company based in Amsterdam (Netherlands) founded in 2008 was acquired by PubliGroupe in October 2012.. Improve Digital offers products and services including ORIGIN and MARKETPLACE. Improve Digital operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Improve Digital Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
PubliGroupe
& 1 more
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Employee Count
Employee Count
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Acquired by
PubliGroupe
(Oct 23, 2012)
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Products & Services of Improve Digital
Improve Digital offers a comprehensive portfolio of products and services, including ORIGIN and MARKETPLACE. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for enhancing digital ad supply chain efficiency
Facilitates buying and selling of digital advertisements online
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Funding Insights of Improve Digital
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2011 | Amount | Series A - Improve Digital | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Improve Digital
Improve Digital has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include PubliGroupe and Endeit Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Edtech, digital media, eCommerce companies are funded by Endeit Capital.
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Founded Year | Domain | Location | |
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Performance marketing, directory publishing, and advisory services are offered.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Improve Digital
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Improve Digital
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Improve Digital Comparisons
Competitors of Improve Digital
Improve Digital operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Platform offering SSP solution
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
SSP software is provided for publishers' content monetization across screens.
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| domain | founded_year | HQ Location |
Native video ads are delivered via programmatic supply-side platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Improve Digital
Frequently Asked Questions about Improve Digital
When was Improve Digital founded?
Improve Digital was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Where is Improve Digital located?
Improve Digital is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Improve Digital?
Atilla Aytekin is the current CEO of Improve Digital.
What does Improve Digital do?
Improve Digital was founded in 2008 and is headquartered in Amsterdam, Netherlands, with offices in the UK, Germany, Belgium, and Spain. As a sell-side platform in the advertising technology sector, real-time bidding solutions are provided to owners of premium digital media for developing private marketplaces. Advertisers are enabled to build, manage, and optimize their environments, while connections are facilitated with ad networks, exchanges, trading desks, and third-party media buyers.
Who are the top competitors of Improve Digital?
Improve Digital's top competitors include PubMatic, Sovrn and Sharethrough.
What products or services does Improve Digital offer?
Improve Digital offers ORIGIN and MARKETPLACE.
Who are Improve Digital's investors?
Improve Digital has 2 investors. Key investors include PubliGroupe, and Endeit Capital.