About Ador
Ador is a Retail company based in London (United Kingdom) founded in 2009, and was acquired by LightInTheBox in January 2014. Shoppable digital magazine. Ador has raised $56.5 million across 4 funding rounds from investors including Kleiner Perkins, LightInTheBox and Live Nation. Ador has completed 3 acquisitions, including AdNectar, Chick Approved and Plixi. Its website ador.com draws about 91 thousand monthly visits. Ador offers products and services including Dresses, Skirts, Swimwear, Tops, and Pants. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is Avant logistic service PTE. LTD.
Company details
Ador (formerly Lockerz) curates fashion apparel, accessories from various, fashion blogs and allows users to share them with others, as well as use the site to purchase the items, and track when tagged items go on sale. Users will be prompted to select their favorites from a number of categories: Brands, Celebrities, Bloggers, and Style upon which they see images based on those selections in a Pinterest style magazine. Apparel in the looks can be purchased at the merchants portal. Acquired by lightinthebox.com for an undisclosed cash deal.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsRetail
- Website ador.com
- Social LinkedIn Facebook
- Acquired by LightInTheBox (Jan 2014)
- Legal Name Avant Logistic Service Pte. Ltd
- Total Equity Funding$56.5M (USD)
in 4 rounds
- Latest Funding Round$9M (USD), Series C
Oct 2013
- InvestorsKleiner Perkins
& 4 more
- Investments & AcquisitionsAdNectar
& 2 more
- Acquired byLightInTheBox
(Jan 2014)
Products & Services of Ador
Ador offers a comprehensive portfolio of products and services, including Dresses, Skirts, Swimwear, Tops, and Pants.
Variety of women's dresses in prints and styles for daily wear
Fashion skirts designed for casual and formal occasions
Swimwear including bikinis and one-pieces for summer activities
Women's tops like blouses and shirts in diverse fabrics
Pants and shorts for everyday and travel wear options
Funding Insights of Ador
Ador has successfully raised a total of $56.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $9 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.5M
- Total Rounds 4
- Last Round Series C — $9M
- First Round $36M
(Aug 2011)
- Investors Count 4
All 4 funding rounds of Ador with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $9M | Series C | – | – | – |
| Oct 2012 | $7.5M | Series C | – | – | |
| Dec 2011 | $4M | Series C | – | – | – |
| Aug 2011 | $36M | Series C | – | – |
5 investors in total: 5 institutional.
Investors in Ador
Ador has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Kleiner Perkins, LightInTheBox and Live Nation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Assets in media, communications, and entertainment sectors are managed. | 1945 | libertymedia.com | Englewood, United States | |
Platform offering music concert discovery and ticketing solutions | 2008 | livenation.me | Dubai, United Arab Emirates | |
Online retailer offering multi-category consumer products | 2007 | lightinthebox.com | Beijing, China |
Investor details for Ador
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Ador
4 people are tracked at Ador (3 in leadership, 1 in board & advisors).
| Name | Role | Group |
|---|---|---|
Bin Shi | Chief Technology Officer | Leadership |
Jian He | Chief Executive Officer and Director | Leadership |
Wenyu Liu | Acting Chief Finance Officer | Leadership |
Zhi Yan | Chairman | Board & advisors |
Complete people profiles for Ador
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Investments & Acquisitions by Ador
Ador has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdNectar, Chick Approved and Plixi.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online social networking platform focused on fashion and beauty | chickapproved.com | San Francisco, United States | 2010 | May 2012 | •••• | |
Virtual goods advertising is enabled on social media platforms. | adnectar.com | Palo Alto, United States | 2008 | Jun 2011 | •••• | |
Instagram growth solutions are delivered via an AI-based platform. | plixi.com | New York, United States | 2009 | Jan 2011 | •••• |
Complete acquisition details for Ador
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Ador
7 dated milestones of Ador across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Ador is founded.
- Acquisition Acquires Plixi.
- Acquisition Acquires AdNectar.
- Funding First funding round of $36.0M.
- Acquisition Acquires Chick Approved.
- Funding Latest funding round, Series C, of $9.0M.
- Exit Acquired by LightInTheBox.
Web traffic of Ador
The website of Ador (ador.com) receives about 90.7K visits a month.
- Monthly visits90.7K
▲ 77.8% vs previous month
Websites whose visitors overlap most with Ador. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
daloureux.com | daloureux.com | 100% | #1,867,757 | – | |
chic-parisien.fr | chic-parisien.fr | 100% | #626,305 | – | |
laparisienne-officielle.com | laparisienne-officielle.com | 100% | #424,664 | – | |
cicinia.fr | cicinia.fr | 99% | #1,421,032 | – | |
lavetir.fr | lavetir.fr | 99% | #1,835,036 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ador
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Related news about Ador
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Frequently Asked Questions about Ador
Ador was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Ador is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ador is a funded company, having raised a total of $56.5M across 4 funding rounds to date. The company's 1st funding round was a Series C of $36M, raised on Aug 2011.
Ador (formerly Lockerz) curates fashion apparel, accessories from various, fashion blogs and allows users to share them with others, as well as use the site to purchase the items, and track when tagged items go on sale. Users will be prompted to select their favorites from a number of categories: Brands, Celebrities, Bloggers, and Style upon which they see images based on those selections in a Pinterest style magazine. Apparel in the looks can be purchased at the merchants portal. Acquired by lightinthebox.com for an undisclosed cash deal.
Ador offers Dresses, Skirts, Swimwear, Tops, and Pants.
Ador has made 3 acquisitions, including AdNectar, Chick Approved, and Plixi.
Ador has 5 investors. Key investors include Kleiner Perkins, LightInTheBox, Live Nation, Liberty Media, and DAG Ventures.
Ador operates through Avant Logistic Service Pte. Ltd.
Yes. Ador was acquired by LightInTheBox in January 2014.