About AdNectar
AdNectar is a Media & Entertainment company based in Palo Alto (United States) founded in 2008, and was acquired by Ador in June 2011. Virtual goods advertising is enabled on social media platforms. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Social Media. Its competitors include Genus AI, Zocket and AdHawk; 3 of its 3 listed competitors have raised funding.
Company details
AdNectar is a virtual goods advertisement platform on social media. Allows social networking sites and applications to monetize the virtual goods sponsored by brands. Social media users can send AdNectar powered virtual goods to friends. AdNectar has integration with Facebook, Twitter, LiveJournal. Provides reporting and optimization solutions to brands as well. Products endorsed via AdNectar are Malibu Rum, Nestles Toll House, Trident Gum, Overture Films etc. Acquired by Ador in June,2011.
- Headquarters Palo Alto, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website adnectar.com
- Social LinkedIn X
- Acquired by Ador (Jun 2011)
Investors in AdNectar
AdNectar has secured backing from 1 investor. Prominent investors backing the company include Ador.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Shoppable digital magazine | 2009 | ador.com | London, United Kingdom |
Investor details for AdNectar
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- Complete investor list
- Round participation
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People of AdNectar
4 people are tracked at AdNectar (3 in leadership, 1 in board & advisors).
| Name | Role | Group |
|---|---|---|
Bin Shi | Chief Technology Officer | Leadership |
Jian He | Chief Executive Officer and Director | Leadership |
Wenyu Liu | Acting Chief Finance Officer | Leadership |
Zhi Yan | Chairman | Board & advisors |
Complete people profiles for AdNectar
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- Full employee list
- Team structure
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Timeline of AdNectar
2 dated milestones of AdNectar across 3 years, from founding to its latest funding, stage changes and deals.
- Founded AdNectar is founded.
- Exit Acquired by Ador.
Competitors of AdNectar
AdNectar has 3 listed competitors in our database, 3 of them funded. They include Genus AI, Zocket and AdHawk.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| genus.ai | 2016 | San Francisco, United States | $10M | Platform offering predictive analytics solutions | ||
| zocket.ai | 2021 | Middletown, United States | $3.47M | 69 | An AI-powered platform for managing enterprise advertising campaigns is provided. | |
| tryadhawk.com | 2015 | Boulder, United States | $17.41M | Digital advertising metrics are managed across multiple channels. |
Detailed competitors of AdNectar
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- Full competitor set
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as AdNectar (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about AdNectar
AdNectar was founded in 2008.
AdNectar is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
AdNectar is a virtual goods advertisement platform on social media. Allows social networking sites and applications to monetize the virtual goods sponsored by brands. Social media users can send AdNectar powered virtual goods to friends. AdNectar has integration with Facebook, Twitter, LiveJournal. Provides reporting and optimization solutions to brands as well. Products endorsed via AdNectar are Malibu Rum, Nestles Toll House, Trident Gum, Overture Films etc. Acquired by Ador in June,2011.
AdNectar has 1 investor. Key investors include Ador.
Yes. AdNectar was acquired by Ador in June 2011.