About AdPrime
AdPrime is a Media & Entertainment company based in New York (United States) founded in 2006, and was acquired by Newsweek in June 2025. Digital platform specializing in healthcare advertising and audience targeting services. It operates on a B2B model in Media & Entertainment and Technology sectors. AdPrime offers products and services including Prime Audiences, Niche Marketing, Performance Marketing, and Data Targeting. Its focus areas include Media and Advertising, Digital Advertising, Programmatic Advertising and Healthcare Advertising. Its competitors include IMS Health, Axtria and Evariant; 2 of its 3 listed competitors have raised funding.
Company details
Adprime is a digital advertising platform focused on healthcare, offering programmatic solutions, audience targeting, and data services for advertisers and publishers. It operates a hybrid network with custom content, data stores, and exchanges to connect brands with specialized health audiences. Based in New York, it uses first-party data for effective campaigns, helping navigate the digital landscape for healthcare professionals and agencies.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website adprime.com
- Social X
- Acquired by Newsweek (Jun 2025)
Products & Services of AdPrime
AdPrime offers a comprehensive portfolio of products and services, including Prime Audiences, Niche Marketing, Performance Marketing, and Data Targeting.
Service for reaching specific healthcare audiences programmatically.
Focused strategies for specialized healthcare segments and conditions.
Tools to optimize campaigns for healthcare advertisers.
Integration of first-party data for precise audience engagement.
Investors in AdPrime
AdPrime has secured backing from 1 investor. Prominent investors backing the company include Newsweek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online news and opinion content is provided by Newsweek. | 1933 | newsweek.com | New York, United States |
Investor details for AdPrime
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of AdPrime
2 dated milestones of AdPrime across 19 years, from founding to its latest funding, stage changes and deals.
- Founded AdPrime is founded.
- Exit Acquired by Newsweek.
Competitors of AdPrime
AdPrime has 3 listed competitors in our database, 2 of them funded. They include IMS Health, Axtria and Evariant.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| imshealth.com | 1954 | Danbury, United States | 17,574 | SaaS and AI-based market intelligence is provided for healthcare companies. | ||
| axtria.com | 2009 | Berkeley Heights, United States | $198.74M | 749 | Data analytics and AI solutions are provided for life sciences. | |
| evariant.com | 2008 | Farmington, United States | $98.83M | 163 | Provides platform for digital marketing solutions |
Detailed competitors of AdPrime
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as AdPrime (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about AdPrime
AdPrime was founded in 2006.
AdPrime is headquartered in New York, United States. It is registered at New York, New York, United States.
Adprime is a digital advertising platform focused on healthcare, offering programmatic solutions, audience targeting, and data services for advertisers and publishers. It operates a hybrid network with custom content, data stores, and exchanges to connect brands with specialized health audiences. Based in New York, it uses first-party data for effective campaigns, helping navigate the digital landscape for healthcare professionals and agencies.
AdPrime's top competitors include Axtria, IMS Health and Evariant.
AdPrime offers Prime Audiences, Niche Marketing, Performance Marketing, and Data Targeting.
AdPrime has 1 investor. Key investors include Newsweek.
Yes. AdPrime was acquired by Newsweek in June 2025.