About Adservice
Adservice is a Media & Entertainment company based in Aarhus (Denmark) founded in 2007 by Oystein Asebo and Casper Grud, and was acquired by Adtraction in February 2023. Affiliate network platform for advertisers and publishers across European markets. It operates on a Marketplace and B2B model in Media & Entertainment and Retail sectors. The company has 23 employees. Its chief executive, as recorded, is Casper Grud. Adservice offers products and services including Publisher Interface and Advertiser Interface. Its focus areas include Digital Services, Marketing Tech, Partnership Platforms and European Networks. Its legal entity is ADSERVICE A/S.
Company details
Adservice operates as an affiliate network that links advertisers and publishers, facilitating digital marketing campaigns and partnerships. It provides interfaces for users to manage affiliate programs, offering tools for campaign creation and performance tracking. Based primarily in Aarhus, Denmark, the company serves markets in Sweden, Norway, Finland, Germany, Spain, and France. It emphasizes local expertise and cross-border collaboration to help businesses increase sales through targeted advertising.
- Headquarters Aarhus, Denmark
- Employees 23
- Founders Oystein Asebo, Casper Grud
- Stage Acquired
- SectorsMedia & EntertainmentRetail
- Emailβ’β’β’β’β’β’β’β’
- Website adservice.com/en
- Social LinkedIn X Facebook Instagram
- Acquired by Adtraction (Feb 2023)
- Legal Name Adservice A/S
- Investors
- Employee Count23
- Acquired byAdtraction
(Feb 2023)
Products & Services of Adservice
Adservice offers a comprehensive portfolio of products and services, including Publisher Interface and Advertiser Interface.
Tool for publishers to manage affiliate programs
Tool for advertisers to create and track campaigns
Investors in Adservice
Adservice has secured backing from 1 investor. Prominent investors backing the company include Adtraction.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Partner relationships are managed through a sales-focused platform. | 2007 | adtraction.com | Stockholm, Sweden |
Investor details for Adservice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Adservice
24 people are tracked at Adservice (9 in leadership, 15 in team); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
Oystein Asebo | Co-Founder, Director | Leadership |
Casper Grud | Co-Founder, CEO | Leadership |
Laura Bergo | Head Of Sales & Operations Italy | Leadership |
Andreas Hagström | Group CFO | Leadership |
Dominika Skretowska | Chief Operating Officer | Leadership |
Simon Gustafson | CEO | Leadership |
Ronja Hultkrantz | People Business Partner | Leadership |
Anna Hjortaas | CMO | Leadership |
Christian Galloy Pérez | Head Of Finance Brands & Partners, Spain | Leadership |
Filip Alffram | Account Manager | Team |
Julien Tinti | Country Manager Italy | Team |
Silvia P. | Senior Account Manager | Team |
Aleksandra Dudek | Junior Account Manager | Team |
Vincent Westerback | Controller | Team |
David Åckander | Senior Account Manager | Team |
Claudia Fazzi | Senior Account Manager Italy | Team |
Frida Rydergren Becker | Account Manager | Team |
Clare O’Reilly | Senior Sales Manager | Team |
Bart Bonvanie | Country Manager The Netherlands | Team |
Kinga Przepiórka | Country Manager Poland | Team |
4 more people are available in the full profile.
Complete people profiles for Adservice
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Adservice
2 dated milestones of Adservice across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Adservice is founded.
- Exit Acquired by Adtraction.
Web traffic of Adservice
The website of Adservice (adservice.com) receives about 4K visits a month.
- Monthly visits4K
▲ 141.2% vs previous month
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Frequently Asked Questions about Adservice
Adservice was founded in 2007.
Adservice is headquartered in Aarhus, Denmark.
Casper Grud is the CEO of Adservice, as recorded in our data. They have also founded this company.
Adservice has 23 employees.
Adservice operates as an affiliate network that links advertisers and publishers, facilitating digital marketing campaigns and partnerships. It provides interfaces for users to manage affiliate programs, offering tools for campaign creation and performance tracking. Based primarily in Aarhus, Denmark, the company serves markets in Sweden, Norway, Finland, Germany, Spain, and France. It emphasizes local expertise and cross-border collaboration to help businesses increase sales through targeted advertising.
Adservice offers Publisher Interface and Advertiser Interface.
Adservice has 1 investor. Key investors include Adtraction.
Adservice operates through Adservice A/S.
Yes. Adservice was acquired by Adtraction in February 2023.
