Adservice

Aarhus, Denmark Founded: 2007 • Age: 19 yrs Acquired By Adtraction
Affiliate network platform for advertisers and publishers across European markets.

About Adservice

Adservice is a Media & Entertainment company based in Aarhus (Denmark) founded in 2007 by Oystein Asebo and Casper Grud, and was acquired by Adtraction in February 2023. Affiliate network platform for advertisers and publishers across European markets. It operates on a Marketplace and B2B model in Media & Entertainment and Retail sectors. The company has 23 employees. Its chief executive, as recorded, is Casper Grud. Adservice offers products and services including Publisher Interface and Advertiser Interface. Its focus areas include Digital Services, Marketing Tech, Partnership Platforms and European Networks. Its legal entity is ADSERVICE A/S.

Company details

Adservice operates as an affiliate network that links advertisers and publishers, facilitating digital marketing campaigns and partnerships. It provides interfaces for users to manage affiliate programs, offering tools for campaign creation and performance tracking. Based primarily in Aarhus, Denmark, the company serves markets in Sweden, Norway, Finland, Germany, Spain, and France. It emphasizes local expertise and cross-border collaboration to help businesses increase sales through targeted advertising.

  • Headquarters Aarhus, Denmark
  • Employees 23
  • Founders Oystein Asebo, Casper Grud
  • Stage Acquired
  • Sectors
    Media & Entertainment
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website adservice.com/en
  • Social LinkedIn X Facebook Instagram
  • Acquired by Adtraction (Feb 2023)
  • Legal Name Adservice A/S
Key Metrics

Products & Services of Adservice

Adservice offers a comprehensive portfolio of products and services, including Publisher Interface and Advertiser Interface.

Publisher Interface
Platform

Tool for publishers to manage affiliate programs

Advertiser Interface
Platform

Tool for advertisers to create and track campaigns

Investors in Adservice

Adservice has secured backing from 1 investor. Prominent investors backing the company include Adtraction.

All
InvestorDescriptionFounded YearDomainLocation
Partner relationships are managed through a sales-focused platform.
2007adtraction.comStockholm, Sweden
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Investor details for Adservice

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Adservice

24 people are tracked at Adservice (9 in leadership, 15 in team); the tracked headcount is 23.

NameRoleGroup
Oystein Asebo
Co-Founder, DirectorLeadership
Casper Grud
Co-Founder, CEOLeadership
Laura Bergo
Head Of Sales & Operations ItalyLeadership
Andreas Hagström
Group CFOLeadership
Dominika Skretowska
Chief Operating OfficerLeadership
Simon Gustafson
CEOLeadership
Ronja Hultkrantz
People Business PartnerLeadership
Anna Hjortaas
CMOLeadership
Christian Galloy Pérez
Head Of Finance Brands & Partners, SpainLeadership
Filip Alffram
Account ManagerTeam
Julien Tinti
Country Manager ItalyTeam
Silvia P.
Senior Account ManagerTeam
Aleksandra Dudek
Junior Account ManagerTeam
Vincent Westerback
ControllerTeam
David Åckander
Senior Account ManagerTeam
Claudia Fazzi
Senior Account Manager ItalyTeam
Frida Rydergren Becker
Account ManagerTeam
Clare O’Reilly
Senior Sales ManagerTeam
Bart Bonvanie
Country Manager The NetherlandsTeam
Kinga Przepiórka
Country Manager PolandTeam

4 more people are available in the full profile.

Premium access

Complete people profiles for Adservice

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Adservice

2 dated milestones of Adservice across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Adservice is founded.
  2. Exit Acquired by Adtraction.

Web traffic of Adservice

The website of Adservice (adservice.com) receives about 4K visits a month.

  • Monthly visits
    4K

    ▲ 141.2% vs previous month

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Frequently Asked Questions about Adservice

Adservice was founded in 2007.

Adservice is headquartered in Aarhus, Denmark.

Casper Grud is the CEO of Adservice, as recorded in our data. They have also founded this company.

Adservice has 23 employees.

Adservice operates as an affiliate network that links advertisers and publishers, facilitating digital marketing campaigns and partnerships. It provides interfaces for users to manage affiliate programs, offering tools for campaign creation and performance tracking. Based primarily in Aarhus, Denmark, the company serves markets in Sweden, Norway, Finland, Germany, Spain, and France. It emphasizes local expertise and cross-border collaboration to help businesses increase sales through targeted advertising.

Adservice offers Publisher Interface and Advertiser Interface.

Adservice has 1 investor. Key investors include Adtraction.

Adservice operates through Adservice A/S.

Yes. Adservice was acquired by Adtraction in February 2023.

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