About Adtraction
Adtraction is a publicly listed company based in Stockholm (Sweden) founded in 2007 by Markus Bjernvall and Simon Gustafson. Partner relationships are managed through a sales-focused platform. The company has 126 employees. Adtraction has completed 1 acquisition, including Adservice. Its chief executive, as recorded, is Simon Gustafson. Its website adtraction.com draws about 1 million monthly visits. Adtraction offers products and services including Affiliate Platform and Partnership Management Service. Its focus areas include Enterprise Applications, Sales Force Automation, Channel Sales Management and Partner Relationship Management. Its legal entity is Adtraction ApS.
Company details
A platform for partner relationship management was established by Adtraction in 2007 in Stockholm, Sweden. Connections are enabled between businesses and various partners, including influencers, bloggers, affiliates, content creators, tech entities, and finance partners, within the digital marketing sector. Sales growth and business expansion are supported via tools such as a Chrome extension, API, mobile app, and product browser.
- Headquarters Stockholm, Sweden
- Employees 126
- Founders Markus Bjernvall, Simon Gustafson
- Stage Public
- SectorsTechnology
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website adtraction.com
- Social LinkedIn X Facebook Instagram
- Legal Name Adtraction Group Ab
- Annual Revenue$129.21 M (USD)-1.29as on Dec 31, 2025
- Net Profit-$2.17 M (USD)-53.87as on Dec 31, 2025
- EBITDA$5.66 M (USD)-0.03as on Dec 31, 2025
- Employee Count126
- Investments & Acquisitions
Products & Services of Adtraction
Adtraction offers a comprehensive portfolio of products and services, including Affiliate Platform and Partnership Management Service.
Platform for managing partnerships to drive brand sales.
Service to recruit and optimize partners for marketing campaigns.
People of Adtraction
23 people are tracked at Adtraction (8 in leadership, 15 in team); the tracked headcount is 126.
| Name | Role | Group |
|---|---|---|
Markus Bjernvall | Co-Founder | Leadership |
Simon Gustafson | Co-Founder & CEO | Leadership |
Laura Bergo | Head Of Sales & Operations Italy | Leadership |
Andreas Hagström | Group CFO | Leadership |
Dominika Skretowska | Chief Operating Officer | Leadership |
Ronja Hultkrantz | People Business Partner | Leadership |
Anna Hjortaas | CMO | Leadership |
Christian Galloy Pérez | Head Of Finance Brands & Partners, Spain | Leadership |
Filip Alffram | Account Manager | Team |
Julien Tinti | Country Manager Italy | Team |
Silvia P. | Senior Account Manager | Team |
Aleksandra Dudek | Junior Account Manager | Team |
Vincent Westerback | Controller | Team |
David Åckander | Senior Account Manager | Team |
Claudia Fazzi | Senior Account Manager Italy | Team |
Frida Rydergren Becker | Account Manager | Team |
Clare O’Reilly | Senior Sales Manager | Team |
Bart Bonvanie | Country Manager The Netherlands | Team |
Kinga Przepiórka | Country Manager Poland | Team |
Carolina Fridlund | Customer Success Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Adtraction
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IPO & Listings of Adtraction
Adtraction is a publicly listed company on the OMXSTO with ticker symbol ADTR in Sweden, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date10 Dec 2021
- Listed onSTO: ADTR
- Listed entityAdtraction Group AB
- Exchange sectorTechnology services
- ISINSE0016833149
- Share price39.70 SEK (+1.28% on the day) · 2026-10-14
- Market capitalisation651,000,034.00 SEK
- EPS (diluted, trailing year)-0.79 SEK
- Dividend yield5.36%
- Volume (last session)1,563
Financials of Adtraction
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 1.19B SEK | -19.9M SEK | 52.1M SEK |
| 2024 | 1.20B SEK | -13.0M SEK | 52.1M SEK |
| 2023 | 1.34B SEK | -1.4M SEK | 75.7M SEK |
| 2022 | 925.7M SEK | 20.0M SEK | 38.2M SEK |
| 2021 | 698.2M SEK | 19.2M SEK | 34.1M SEK |
Detailed financial statements for Adtraction
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Investments & Acquisitions by Adtraction
Adtraction has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Adservice.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Affiliate network platform for advertisers and publishers across European markets. | adservice.com | Aarhus, Denmark | 2007 | Feb 2023 | •••• |
Complete acquisition details for Adtraction
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Timeline of Adtraction
3 dated milestones of Adtraction across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Adtraction is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Adservice.
Web traffic of Adtraction
The website of Adtraction (adtraction.com) receives about 1M visits a month and ranks #54,238 among all websites worldwide, #3,441 in Banking Credit and Lending.
- Monthly visits1M
▼ 11.3% vs previous month
- Unique visitors647.1K
per month
- Global rank#54,238
among all websites
- Category rank#3,441
Finance · Banking Credit and Lending
- Bounce rate70%
- Pages per visit2.1
- Average visit2 min 33 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Adtraction. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
systempartnerski.pl | systempartnerski.pl | 100% | #6,096,796 | – | |
bra-att-veta.se | bra-att-veta.se | 100% | – | ||
xn--lnea-qoa.se | xn--lnea-qoa.se | 100% | #1,398,756 | – | |
| comviq.se | 81% | 680.7K | #25,261 | View details | |
| avanza.se | 67% | 8.6M | #6,387 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Adtraction
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Related news about Adtraction
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Frequently Asked Questions about Adtraction
Adtraction was founded in 2007.
Adtraction is headquartered in Stockholm, Sweden.
Simon Gustafson is the CEO of Adtraction, as recorded in our data. They have also founded this company.
Adtraction has 126 employees.
Annual revenue of Adtraction is $129.21M as on Dec 31, 2025.
A platform for partner relationship management was established by Adtraction in 2007 in Stockholm, Sweden. Connections are enabled between businesses and various partners, including influencers, bloggers, affiliates, content creators, tech entities, and finance partners, within the digital marketing sector. Sales growth and business expansion are supported via tools such as a Chrome extension, API, mobile app, and product browser.
Adtraction offers Affiliate Platform and Partnership Management Service.
Yes, Adtraction is publicly traded on OMXSTO under the ticker symbol ADTR.
Adtraction has made 1 acquisition, including Adservice.
Adtraction operates through Adtraction Aps.
The website of Adtraction receives about 1 million visits a month and ranks #54,238 among all websites worldwide.