About Adshel
Adshel is a Media & Entertainment company based in Sydney (Australia) founded in 1997, and was acquired by oOh Media in June 2018. Digital out-of-home advertising is delivered via street furniture and stations. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its competitors include oOh Media and QMS Media; 1 of its 2 listed competitors has raised funding.
Company details
Adshel was founded in 1997 as a joint venture between APN News and Media and Clear Channel. Operations are based in Sydney, Australia, within the outdoor advertising sector. Street furniture and railway stations are utilized for digital out-of-home displays. Data-driven targeting is enabled through Beacon and proximity sensors for geo-specific campaigns. Content updates are dynamically adjusted based on contextual factors, supporting research and advertising services.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsMedia & Entertainment
- Website adshel.com.au
- Social LinkedIn X Facebook
- Acquired by oOh Media (Jun 2018)
Investors in Adshel
Adshel has secured backing from 1 investor. Prominent investors backing the company include oOh Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Billboard advertising platform | 1989 | oohmedia.com.au | Sydney, Australia |
Investor details for Adshel
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- Complete investor list
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Timeline of Adshel
2 dated milestones of Adshel across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Adshel is founded.
- Exit Acquired by oOh Media.
Competitors of Adshel
Adshel has 2 listed competitors in our database, 1 of them funded. They include oOh Media and QMS Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| oohmedia.com.au | 1989 | Sydney, Australia | $20M | Billboard advertising platform | ||
| qmsmedia.com | 2015 | South Melbourne, Australia | Digital billboard advertising solutions are provided for outdoor venues. |
Detailed competitors of Adshel
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Web traffic of Adshel
Websites that share an audience with Adshel (adshel.com.au).
Websites whose visitors overlap most with Adshel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| apnoutdoor.com.au | 100% | View details | |||
jcdecaux.com.au | jcdecaux.com.au | 91% | #3,709,606 | β | |
| absee.com.au | 86% | View details | |||
| clearchannelinternational.com | 84% | 680.7K | View details | ||
| oohmedia.com.au | 83% | 17.1K | #1,607,847 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Adshel
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- Audience overlap
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Related news about Adshel
Complete news archive for Adshel
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Frequently Asked Questions about Adshel
Adshel was founded in 1997.
Adshel is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Adshel was founded in 1997 as a joint venture between APN News and Media and Clear Channel. Operations are based in Sydney, Australia, within the outdoor advertising sector. Street furniture and railway stations are utilized for digital out-of-home displays. Data-driven targeting is enabled through Beacon and proximity sensors for geo-specific campaigns. Content updates are dynamically adjusted based on contextual factors, supporting research and advertising services.
Adshel has 1 investor. Key investors include oOh Media.
Yes. Adshel was acquired by oOh Media in June 2018.

