About Adverity
Adverity is a Technology company based in Vienna (Austria) founded in 2015 by Alexander Igelsbock and Martin Brunthaler. Data from multiple sources is integrated for marketing analytics. Adverity has raised $166.36 million across 4 funding rounds from investors including Speedinvest, SoftBank Vision Fund and Sapphire Ventures. Its chief executive, as recorded, is Alexander Igelsbock. Its website adverity.com draws about 123 thousand monthly visits. Adverity offers products and services including Data Integration Platform and AI Insights Tool. Its focus areas include Enterprise Applications, Business Intelligence, Data Preparation and Integration.
Company details
Adverity was founded in 2015 in Vienna, Austria, as a provider of a web-based platform in the marketing intelligence sector. Data from ad servers, email systems, e-commerce platforms, retail sources, social media, and other formats including complex spreadsheets is integrated into a single application. Insights are generated and correlations are identified to support marketing decisions across various operations.
- Headquarters Vienna, Austria
- Founders Alexander Igelsbock, Martin Brunthaler
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website adverity.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Adverity
- Total Equity Funding$166.36M (USD)
in 4 rounds
- Latest Funding Round$120M (USD), Series D
Aug 2021
- InvestorsSpeedinvest
& 7 more
Products & Services of Adverity
Adverity offers a comprehensive portfolio of products and services, including Data Integration Platform and AI Insights Tool.
Data is integrated and unified from various sources for analysis and decision-making purposes.
Insights are generated using AI to transform raw data into actionable information for teams.
Apps and channels of Adverity
its YouTube channel Adverity has 1.15K subscribers and 30 videos.
Videos from Adverity
The most watched videos on Adverity's YouTube channel, Adverity (1.15K subscribers). Click a video to play it here.
More on Adverity.
Funding Insights of Adverity
Adverity has successfully raised a total of $166.36M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $120 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $166.36M
- Total Rounds 4
- Last Round Series D — $120M
- First Round $3.96M
(Apr 2018)
- Investors Count 8
All 4 funding rounds of Adverity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $120M | Series D | – | SoftBank Vision Fund | |
| Apr 2020 | $30M | Series C | – | Sapphire Ventures | |
| Apr 2019 | $12.4M | Series B | – | Felix Capital | |
| Apr 2018 | $3.96M | Series A | – | Mangrove Capital Partners |
8 investors in total: 8 institutional.
Investors in Adverity
Adverity has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Speedinvest, SoftBank Vision Fund and Sapphire Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Venture capital is offered for technology-driven growth companies. | gruenderfonds.at | Vienna, Austria | ||
Venture capital investments are directed toward tech sectors. | mangrove.vc | Luxembourg, Luxembourg | ||
Tech companies are funded by this London-based venture capital firm. | felixcap.com | London, United Kingdom | ||
Startups in industries and technology sectors are accelerated by SAP.iO. | sap.io | San Francisco, United States | ||
Early-stage venture capital and startup acceleration are provided. | 2011 | speedinvest.com | Vienna, Austria | |
Early-stage technology companies are invested in across Europe. | 42cap.com | Munich, Germany |
Investor details for Adverity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Adverity
41 people are tracked at Adverity (15 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Alexander Igelsbock | Co-Founder & CEO | Leadership |
Martin Brunthaler | Co-Founder & CTO | Leadership |
Christina Schlesinger | Chief Revenue Officer (cro) | Leadership |
Rudolf Halas | Director Of Engineering, Technology & Developer Efficiency | Leadership |
Tom Rennell | Head Of Content | Leadership |
Harriet Durnford-Smith | Chief Operating Officer | Leadership |
Alexander Igelsböck | Chief Executive Officer | Leadership |
Maxime Raoul | Chief Financial Officer | Leadership |
Tomasz Małecki | Director Of Engineering | Leadership |
Diana Park | Senior Director Of Customer Success Operations | Leadership |
Kirsten Buchta | VP Of Account Management | Leadership |
Dusan Basic | VP Customer Support | Leadership |
Tim Palmer | Head Of Key Account Management & Account Automation | Leadership |
Mark Debenham | VP Of Growth Marketing And Marketing Operations | Leadership |
Keenan James | Director Of Implementation | Leadership |
Dominika Waśko | Client Support Manager | Team |
Kamlesh Mistry | Senior Enterprise Account Manager | Team |
Carlos Chavez | Implementation Consultant | Team |
Inês Nunes da Cruz | Implementation Consultant | Team |
Kornelia Szlak | QA (automation) Engineer | Team |
21 more people are available in the full profile.
Complete people profiles for Adverity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Adverity
3 dated milestones of Adverity across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Adverity is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series D, of $120.0M.
Web traffic of Adverity
The website of Adverity (adverity.com) receives about 122.7K visits a month and ranks #271,074 among all websites worldwide, #7,711 in Online Marketing.
- Monthly visits122.7K
▲ 8.7% vs previous month
- Unique visitors40.2K
per month
- Global rank#271,074
among all websites
- Category rank#7,711
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit4.3
- Average visit2 min 00 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with Adverity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| databox.com | 100% | 311K | #121,277 | View details | |
| dashthis.com | 100% | 209.8K | #247,699 | View details | |
windsor.ai | windsor.ai | 100% | #229,928 | – | |
| improvado.io | 100% | 182.3K | #316,094 | View details | |
poweradspy.com | poweradspy.com | 99% | #465,918 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Adverity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Adverity
Complete news archive for Adverity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Adverity
Adverity was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Adverity is headquartered in Vienna, Austria.
Alexander Igelsbock is the CEO of Adverity, as recorded in our data. They have also founded this company.
Adverity is a funded company, having raised a total of $166.36M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.96M, raised on Apr 2018.
Adverity was founded in 2015 in Vienna, Austria, as a provider of a web-based platform in the marketing intelligence sector. Data from ad servers, email systems, e-commerce platforms, retail sources, social media, and other formats including complex spreadsheets is integrated into a single application. Insights are generated and correlations are identified to support marketing decisions across various operations.
Adverity offers Data Integration Platform and AI Insights Tool.
Adverity has 8 investors. Key investors include Speedinvest, SoftBank Vision Fund, Sapphire Ventures, Gründungsfonds, and Mangrove Capital Partners.
Adverity operates through Adverity.
The website of Adverity receives about 123 thousand visits a month and ranks #271,074 among all websites worldwide.