About Improvado
Improvado is a Technology company based in San Francisco (United States) founded in 2015 by Dmitry Nasikanov, Ali Flynn, Anamika Sethi, and Daniel Kravtsov. Automated data management and visualization are facilitated by the platform. Improvado has raised $33 million across 3 funding rounds from investors including Nexus Venture Partners, Updata Partners and Fund for Technological Internet Companies. Its chief executive, as recorded, is Daniel Kravtsov. Its website improvado.io draws about 182 thousand monthly visits. Improvado offers products and services including Data Extraction, Data Transformation, Reporting and Insights, and AI Agents. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its legal entity is RTB Digital Media corporation,. Its competitors include AppsFlyer, Branch and InMarket; 3 of its 3 listed competitors have raised funding.
Company details
Improvado was founded in 2015 in San Francisco, United States, within the data management sector. Data pipelines are automated to streamline collection and integration from various sources. Visualization tools are provided alongside transformation capabilities tailored to business requirements. Attribution models are supported to monitor revenue attribution across marketing channels. Operations focus on enabling scalable analytics for enterprises.
- Headquarters San Francisco, United States
- Founders Dmitry Nasikanov, Ali Flynn, Anamika Sethi, Daniel Kravtsov
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website improvado.io
- Social LinkedIn X Facebook
- Legal Name Rtb Digital Media Corporation,
- Total Equity Funding$33M (USD)
in 3 rounds
- Latest Funding Round$22M (USD), Series A
May 2022
- InvestorsNexus Venture Partners
& 20 more
Products & Services of Improvado
Improvado offers a comprehensive portfolio of products and services, including Data Extraction, Data Transformation, Reporting and Insights, and AI Agents.
Gathers data from online and offline marketing sources
Transforms raw data into analysis-ready datasets
Provides dashboards for monitoring campaign performance
Automates routine analytics tasks with natural language processing
Funding Insights of Improvado
Improvado has successfully raised a total of $33M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $22 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33M
- Total Rounds 3
- Last Round Series A — $22M
- First Round $3M
(Apr 2018)
- Investors Count 21
All 3 funding rounds of Improvado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $22M | Series A | – | Updata Partners | – |
| Mar 2019 | $8M | Seed | – | Impulse VC, Cabra VC | |
| Apr 2018 | $3M | Seed | – | Nexus Venture Partners, 500 Global |
21 investors in total: 6 institutional and 15 angel.
Investors in Improvado
Improvado has secured backing from 21 investors, including venture fund and angel investors. Prominent investors backing the company include Nexus Venture Partners, Updata Partners and Fund for Technological Internet Companies.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1998 | updata.com | ||
Funding for technological internet companies and related services. | impulsevc.com | |||
Tech startups receive investments from Cabra VC firm. | cabra.vc | Riga, Latvia | ||
Seed & early stage tech-focused venture capital firm investing in the US and Canada | bullpencap.com | San Francisco, United States | ||
Venture capital firm that partners with entrepreneurs for product-first companies. | 2006 | nexusvp.com | Menlo Park, United States | |
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
AH Auren Hoffman | American entrepreneur, angel investor, and CEO of SafeGraph, active in India | unknown_87c910dc3c574c0d9 | ||
JZ Joe Zawadzki | Angel investor, entrepreneur, and advisor in tech and media sectors. | unknown_e99b546d271d4d7db | ||
OT Omar Tawakol | Angel investor, ex-CEO of Voicea, BlueKai, focused on AI and tech startups | unknown_8b41aad9a7c24273a | ||
RG Rajeev Goel | Co-founder of PubMatic, active angel investor in tech startups | unknown_e6f2f2b6b78240ab9 |
Investor details for Improvado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Improvado
38 people are tracked at Improvado (19 in leadership, 1 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Dmitry Nasikanov | Co-Founder & CTO | Leadership |
Ali Flynn | Co-Founder & Head of Sales | Leadership |
Anamika Sethi | Co-Founder | Leadership |
Daniel Kravtsov | Co-Founder & CEO | Leadership |
Daniel Mironov | Director Of Demand Generation | Leadership |
Victor Kravtsov | Director Of Professional Services | Leadership |
Roma Vinogradov | Head of Product | Leadership |
Iliah Nazarov | Chief Architect | Leadership |
Ilya Telegin | Head of Content and Editorial Strategy | Leadership |
Mark Sullivan | Vice President, Marketing | Leadership |
Natalia Strebkova | Personal assistant CEO | Leadership |
Roman Kushnar | Head of IT Operations & Business applications | Leadership |
Aleksandra Kravtcova | Director, Finance & Operations | Leadership |
Dmytro Olshevskyy, PHR | Head Of Human Resources | Leadership |
Luka Zedginidze | VP Of Infosec & IT | Leadership |
Vitaly Kustov | Director of Engineering | Leadership |
Scott Bennett | Chief Revenue Officer (cro) | Leadership |
Fabio Marastoni | Chief Strategy Officer | Leadership |
Justin Roman | Head Of Business Development | Leadership |
Ali Quigley | Co-Founder | Board & advisors |
18 more people are available in the full profile.
Complete people profiles for Improvado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Improvado
3 dated milestones of Improvado across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Improvado is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $22.0M.
Competitors of Improvado
Improvado has 3 listed competitors in our database, 3 of them funded. They include AppsFlyer, Branch and InMarket.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $1.3B | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. |
Detailed competitors of Improvado
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Improvado
The website of Improvado (improvado.io) receives about 182.3K visits a month and ranks #316,094 among all websites worldwide, #9,203 in Online Marketing.
- Monthly visits182.3K
▲ 31.1% vs previous month
- Unique visitors60.4K
per month
- Global rank#316,094
among all websites
- Category rank#9,203
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.7
- Average visit32 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Improvado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| whatagraph.com | 100% | 215.8K | #240,187 | View details | |
windsor.ai | windsor.ai | 98% | #229,928 | – | |
| adverity.com | 95% | 122.7K | #271,074 | View details | |
| adclarity.com | 94% | #1,478,176 | View details | ||
| nogood.io | 94% | #287,646 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Improvado
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Improvado (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Improvado
Complete news archive for Improvado
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Frequently Asked Questions about Improvado
Improvado was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Improvado is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Daniel Kravtsov is the CEO of Improvado, as recorded in our data. They have also founded this company.
Improvado is a funded company, having raised a total of $33M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Apr 2018.
Improvado was founded in 2015 in San Francisco, United States, within the data management sector. Data pipelines are automated to streamline collection and integration from various sources. Visualization tools are provided alongside transformation capabilities tailored to business requirements. Attribution models are supported to monitor revenue attribution across marketing channels. Operations focus on enabling scalable analytics for enterprises.
Improvado offers Data Extraction, Data Transformation, Reporting and Insights, and AI Agents.
Improvado has 21 investors. Key investors include Nexus Venture Partners, Updata Partners, Fund for Technological Internet Companies, Cabra VC, and Auren Hoffman.
Improvado operates through Rtb Digital Media Corporation,.
The website of Improvado receives about 182 thousand visits a month and ranks #316,094 among all websites worldwide.