About Whatagraph
Whatagraph is a Technology company based in Amsterdam (Netherlands) founded in 2015. It operates as a web analytics are visualized via infographic dashboards. Whatagraph has raised $7.88 million across 2 funding rounds from investors including LitCapital, Inventure VC and Open Circle Capital. Its website whatagraph.com draws about 216 thousand monthly visits. Whatagraph offers products and services including Performance Monitoring, Data Visualization, and Automated Reporting. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Data Management Platforms. Its legal entity is Whatagraph B.V. Its competitors include Acxiom, BlueKai, Adverity, Claravine and Krux and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Whatagraph was founded in 2015 in Amsterdam, Netherlands, and participated in the Rockstart accelerator. A dashboard is offered for generating infographic reports from web analytics data. Users log in with Google Analytics accounts to select and track specific websites. The service is used by independent website owners and marketing agencies in the digital analytics sector.
- Headquarters Amsterdam, Netherlands
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website whatagraph.com
- Social LinkedIn X Facebook Instagram
- Legal Name Whatagraph B.V.
- Total Equity Funding$7.88M (USD)
in 2 rounds
- Latest Funding Round$7.2M (USD), Series A
Sep 2021
- InvestorsLitCapital
& 3 more
Products & Services of Whatagraph
Whatagraph offers a comprehensive portfolio of products and services, including Performance Monitoring, Data Visualization, and Automated Reporting.
Tool for tracking and visualizing marketing performance data.
Platform to create interactive dashboards and reports from data.
System for generating and sharing customized marketing reports.
Funding Insights of Whatagraph
Whatagraph has successfully raised a total of $7.88M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.2 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.88M
- Total Rounds 2
- Last Round Series A — $7.2M
- First Round $676,404
(Mar 2019)
- Investors Count 4
All 2 funding rounds of Whatagraph with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $7.2M | Series A | – | LitCapital | |
| Mar 2019 | $676,404 | Seed | – | Open Circle Capital | – |
4 investors in total: 3 institutional and 1 angel.
Investors in Whatagraph
Whatagraph has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include LitCapital, Inventure VC and Open Circle Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
LitCapital is engaged in growth capital investments for businesses. | 2010 | litcapital.lt | Vilnius, Lithuania | |
Investments in early-stage tech startups are made by Inventure. | – | inventure.vc | Helsinki, Finland | |
- | – | opencirclecapital.lt | - | |
GP Giles Palmer | - | – | unknown_dbc57774e88d4e56b | - |
Investor details for Whatagraph
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Whatagraph
23 people are tracked at Whatagraph (7 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Tomas Malinauskas | Co Founder & CLO | Leadership |
Justas Malinauskas | CEO & Co-Founder | Leadership |
Rita Simonavičiūtė-Koreivė | Head of Culture | Leadership |
Veta Armonaite | VP Of Marketing | Leadership |
Andrius Malinauskas | CBDO & Co Founder | Leadership |
Ugne Tamulyne | Head of Human Resources | Leadership |
Ligita Urnike | CFO | Leadership |
Veja Doveike | Partnerships Development Lead | Team |
Skalmantas Kančauskas | Senior Account Executive | Team |
Mat Ivanauskas | Partnerships Development Executive | Team |
Nikola Gemeš | Content Marketer | Team |
Gabija Matulevičiūtė | Partnerships Development Executive | Team |
Evelina Lučinskaja | Financial Analyst | Team |
Mario Israel Castañeda Garcia | Senior Partnerships Development Executive | Team |
Agnė Laugalytė | Junior Partnerships Development Executive | Team |
Ricky (Rokas) Žvikas | Partnership Development Executive | Team |
Kipras Junča | Partnerships Development Lead | Team |
Ieva Kulikauskaitė | Partnerships Development Executive | Team |
Tom Rinkevičius | Partnership Development Executive | Team |
Austėja Norkuvienė | Partnerships Development Executive | Team |
3 more people are available in the full profile.
Complete people profiles for Whatagraph
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Whatagraph
3 dated milestones of Whatagraph across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Whatagraph is founded.
- Funding First funding round of $676K.
- Funding Latest funding round, Series A, of $7.2M.
Competitors of Whatagraph
Whatagraph has 10 listed competitors in our database, 8 of them funded. They include Acxiom, BlueKai, Adverity, Claravine and Krux, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| bluekai.com | 2008 | Cupertino, United States | $41.89M | – | Cloud-based data management platform and third-party marketplace are operated. | |
| adverity.com | 2015 | Vienna, Austria | $166.36M | – | Data from multiple sources is integrated for marketing analytics. | |
| claravine.com | 2012 | Provo, United States | $27.35M | – | Online marketing tracking, analytics and data management platform | |
| krux.com | 2010 | San Francisco, United States | $46M | – | Cross-screen data is unified and analyzed for personalized marketing experiences. | |
| connexity.com | 1996 | Los Angeles, United States | – | 96 | Programmatic media buying and customer acquisition services are offered. | |
| thinkdataworks.com | 2014 | Toronto, Canada | $5.89M | – | Offers AI data catalog platform for managing and sharing data | |
| gigya.com | 2006 | Mountain View, United States | $116.45M | 106 | Customer identity management suite is provided for businesses. | |
| origamilogic.com | 2012 | Palo Alto, United States | $72.46M | – | Marketing intelligence is provided via SaaS platform connecting data sources. | |
| syncari.com | 2019 | Newark, United States | $23.8M | 19 | Cloud-based platform for enterprise data automation and unification is provided. |
Detailed competitors of Whatagraph
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Whatagraph
The website of Whatagraph (whatagraph.com) receives about 215.8K visits a month and ranks #240,187 among all websites worldwide, #6,732 in Online Marketing.
- Monthly visits215.8K
▲ 21% vs previous month
- Unique visitors69K
per month
- Global rank#240,187
among all websites
- Category rank#6,732
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit2.2
- Average visit1 min 00 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Whatagraph. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dashthis.com | 100% | 209.8K | #247,699 | View details | |
| portermetrics.com | 89% | 151.3K | #248,505 | View details | |
| databox.com | 88% | 311K | #121,277 | View details | |
| swydo.com | 82% | 108K | #252,487 | View details | |
| albacross.com | 76% | 27.8K | #411,606 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whatagraph
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Whatagraph (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Whatagraph
Complete news archive for Whatagraph
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- Brand-specific news history
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Frequently Asked Questions about Whatagraph
Whatagraph was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Whatagraph is headquartered in Amsterdam, Netherlands.
Whatagraph is a funded company, having raised a total of $7.88M across 2 funding rounds to date. The company's 1st funding round was a Seed of $676.4K, raised on Mar 2019.
Whatagraph was founded in 2015 in Amsterdam, Netherlands, and participated in the Rockstart accelerator. A dashboard is offered for generating infographic reports from web analytics data. Users log in with Google Analytics accounts to select and track specific websites. The service is used by independent website owners and marketing agencies in the digital analytics sector.
Whatagraph offers Performance Monitoring, Data Visualization, and Automated Reporting.
Whatagraph has 4 investors. Key investors include LitCapital, Inventure VC, Open Circle Capital, and Giles Palmer.
Whatagraph operates through Whatagraph B.V..
The website of Whatagraph receives about 216 thousand visits a month and ranks #240,187 among all websites worldwide.