About ADWAY
ADWAY is a Media & Entertainment company based in Beverly Hills (United States) founded in 2018 by Trexton Todd. It operates as an OOH in-transit advertising network connects drivers with advertisers. ADWAY has raised $9 million across 3 funding rounds from investors including Upfront Ventures, Watertower Ventures and Inflection Capital. ADWAY offers products and services including Adway App and Projectors. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its legal entity is ADWAY INTERNATIONAL INC. Its competitors include dKilo, Xinchao Media, Rodeo, Drovo and Play Octopus and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
ADWAY was founded in 2018 in Beverly Hills, United States, within the out-of-home advertising sector. An in-transit network is provided to link drivers and advertisers. Real-time ad creation, editing, and monitoring are facilitated for advertisers. Projectors are installed by drivers inside vehicle cabs to generate revenue from ads. Mobile applications are available for iOS and Android platforms to support operations.
- Headquarters Beverly Hills, United States
- Founders Trexton Todd
- SectorsMedia & Entertainment
- Website adwayusa.com
- Social LinkedIn X Facebook
- Legal Name Adway International Inc.
- Total Equity Funding$9M (USD)
in 3 rounds
- Latest Funding Round$6M (USD), Seed
Jul 2021
- InvestorsUpfront Ventures
& 4 more
Products & Services of ADWAY
ADWAY offers a comprehensive portfolio of products and services, including Adway App and Projectors.
App for creating and managing targeted mobile advertising campaigns.
Devices that display dynamic ads on vehicle mirrors in real time.
Funding Insights of ADWAY
ADWAY has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $6 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 3
- Last Round Seed — $6M
- Investors Count 5
All 3 funding rounds of ADWAY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $6M | Seed | – | Upfront Ventures | |
| Jul 2019 | $3M | Seed | – | Watertower Ventures | – |
| Jun 2018 | – | Seed | – | – |
5 investors in total: 5 institutional.
Investors in ADWAY
ADWAY has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Upfront Ventures, Watertower Ventures and Inflection Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to early-stage companies. | – | upfront.com | Los Angeles, United States | |
- | – | watertowerventures.com | - | |
- | – | inflection-capital.com | - | |
Seed and early-stage investments are provided to B2B SaaS startups. | – | revel.vc | New York, United States | |
Early-stage startups are supported through venture capital investments. | – | quakecapital.com | Austin, United States |
Investor details for ADWAY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ADWAY
3 people are tracked at ADWAY (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Trexton Todd | Founder | Leadership |
Sasha Krylov | Founder | Leadership |
Nick G. | Business Development Liaison | Team |
Complete people profiles for ADWAY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of ADWAY
3 dated milestones of ADWAY across 3 years, from founding to its latest funding, stage changes and deals.
- Founded ADWAY is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $6.0M.
Competitors of ADWAY
ADWAY has 8 listed competitors in our database, 8 of them funded. They include dKilo, Xinchao Media, Rodeo, Drovo and Play Octopus, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dkilo.com | 2020 | Cairo, Egypt | $3.2M | – | Cloud-based cab advertising solutions are provided for real-time campaign management. | |
| xinchao.com | 2007 | Chaoyang, China | $761.39M | – | Media advertising services are delivered via elevator TVs in China. | |
| rodeo.my | 2016 | Kuala Lumpur, Malaysia | $267,434 | – | Rodeo is engaged in transit media advertising solutions. | |
| drovo.media | 2015 | London, United Kingdom | $5.58M | 13 | Cab advertising solutions are provided via a targeted digital platform. | |
| playoctopus.com | 2017 | Bethesda, United States | $13.26M | – | In-car entertainment & advertisement solutions for rideshare industry | |
| arascreens.com | 2016 | New York, United States | $37.33M | – | Advertising services are provided by Ara Labs since 2016. | |
| govugo.com | 2015 | Minneapolis, United States | $1.26M | – | In-car ads are displayed on seat-mounted tablets for rideshare passengers. | |
| uze-mobility.com | 2018 | Bremen, Germany | $8.08M | – | Mobile digital out-of-home advertising is provided on taxis and platforms. |
Detailed competitors of ADWAY
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as ADWAY (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Adway
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Frequently Asked Questions about ADWAY
ADWAY was founded in 2018.
ADWAY is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
ADWAY is a funded company, having raised a total of $9M across 3 funding rounds to date.
ADWAY was founded in 2018 in Beverly Hills, United States, within the out-of-home advertising sector. An in-transit network is provided to link drivers and advertisers. Real-time ad creation, editing, and monitoring are facilitated for advertisers. Projectors are installed by drivers inside vehicle cabs to generate revenue from ads. Mobile applications are available for iOS and Android platforms to support operations.
ADWAY's top competitors include Xinchao Media, Rodeo and Play Octopus.
ADWAY offers Adway App and Projectors.
ADWAY has 5 investors. Key investors include Upfront Ventures, Watertower Ventures, Inflection Capital, Revel Partners, and Quake Capital.
ADWAY operates through Adway International Inc..