Rodeo

Kuala Lumpur, Malaysia Founded: 2016 • Age: 10 yrs
Rodeo is engaged in transit media advertising solutions.
Annual revenue - Latest available
Total funding $267,434 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Rodeo

Rodeo is a company based in Kuala Lumpur (Malaysia) founded in 2016. It operates as a Advertising Model. Rodeo has raised $267.43 thousand across 1 funding round from investors including pitchIN and unknown. Rodeo offers products and services including Transit Media Advertising and Campaign Analytics Tool. Rodeo operates in a competitive market with competitors including Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others.

  • Headquarter Kuala Lumpur, Malaysia
  • Stage Minicorn
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Myrodeo Sdn. Bhd.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $267.43 K (USD)

    in 1 rounds

  • Latest Funding Round
    $267.43 K (USD), Seed

    Aug 04, 2021

  • Investors
    pitchIN

    & 1 more

  • Employee Count
    Not available
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Products & Services of Rodeo

Rodeo offers a comprehensive portfolio of products and services, including Transit Media Advertising and Campaign Analytics Tool.

Product name locked
Category locked
Primary

Transit media advertising is offered on various vehicles.

Product name locked
Category locked
Locked

Campaign analytics tool is provided for detailed reporting.

Funding Insights of Rodeo

Rodeo has successfully raised a total of $267.43K through 1 strategic funding round. The most recent funding activity was a Seed round of $267.43 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Rodeo

Rodeo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include pitchIN and unknown.

All
Institutional
Investor Description Founded Year Domain Location
Creative projects are supported via reward-based crowdfunding on PitchIn.
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Investor details for Rodeo

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Investments & Acquisitions by Rodeo

Investments
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Investment portfolio details for Rodeo

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Financial Statements - Rodeo

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Detailed financials for Rodeo

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Rodeo Comparisons

Rodeo Primary company
Description
Rodeo is engaged in transit media advertising solutions.
Location
Kuala Lumpur, Malaysia
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Rodeo

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Competitors of Rodeo

Rodeo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others.

Company Name Domain Founded year HQ Location Description
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Media advertising services are delivered via elevator TVs in China.
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Advertising services are provided by Ara Labs since 2016.
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OOH in-transit advertising network connects drivers with advertisers.
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Mobile digital out-of-home advertising is provided on taxis and platforms.
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In-car entertainment & advertisement solutions for rideshare industry
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Cloud-based cab advertising solutions are provided for real-time campaign management.
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Detailed competitors of Rodeo

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Latest news on Rodeo

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Complete news archive for Rodeo

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Frequently Asked Questions about Rodeo

Rodeo was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Rodeo is headquartered in Kuala Lumpur, Malaysia.

Rodeo is a funded company, having raised a total of $267.43K across 1 funding round to date.

Rodeo is involved in providing out-of-home advertising solutions through transit media across Malaysia and Singapore. Various vehicles such as vans, motorcycles, cars, and lorries are utilized to enhance brand visibility. Comprehensive campaign analytics and reporting tools are offered to manage advertising campaigns effectively. The company operates in the advertising sector, focusing on innovative ways to bridge physical and digital advertising for better ROI.

Rodeo's top competitors include Xinchao Media, Play Octopus and Ara Labs.

Rodeo offers Transit Media Advertising and Campaign Analytics Tool.

Rodeo has 2 investors. Key investors include pitchIN, and unknown.

The valuation of Rodeo is $2.68M as of Aug 2021.

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