About Rodeo
Rodeo is a Media & Entertainment company based in Kuala Lumpur (Malaysia) founded in 2016. Rodeo is engaged in transit media advertising solutions. It operates on a Advertising Model model. Rodeo has raised $267.43 thousand across 1 funding round from investors including pitchIN and fidelityfunding.capital. Rodeo was last valued at $2.68 million in August 2021. Rodeo offers products and services including Transit Media Advertising and Campaign Analytics Tool. Its focus areas include Media, Advertising and Out-of-Home Advertising. Its legal entity is MYRODEO SDN. BHD. Its competitors include Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
Rodeo is involved in providing out-of-home advertising solutions through transit media across Malaysia and Singapore. Various vehicles such as vans, motorcycles, cars, and lorries are utilized to enhance brand visibility. Comprehensive campaign analytics and reporting tools are offered to manage advertising campaigns effectively. The company operates in the advertising sector, focusing on innovative ways to bridge physical and digital advertising for better ROI.
- Total Equity Funding$267.43K (USD)
in 1 rounds
- Latest Funding Round$267.43K (USD), Seed
Aug 2021
- InvestorspitchIN
& 1 more
Products & Services of Rodeo
Rodeo offers a comprehensive portfolio of products and services, including Transit Media Advertising and Campaign Analytics Tool.
Transit media advertising is offered on various vehicles.
Campaign analytics tool is provided for detailed reporting.
Apps and channels of Rodeo
Rodeo publishes 1 mobile app with over 10K+ downloads; its YouTube channel Rodeo has 252 subscribers and 30 videos.
Videos from Rodeo
The most watched videos on Rodeo's YouTube channel, Rodeo (252 subscribers). Click a video to play it here.
More on Rodeo.
Funding Insights of Rodeo
Rodeo has successfully raised a total of $267.43K through 1 strategic funding round. The most recent funding activity was a Seed round of $267.43 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $267,434
- Total Rounds 1
- Last Round Seed — $267,434
- First Round $267,434
(Aug 2021)
- Investors Count 2
All 1 funding rounds of Rodeo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $267,434 | Seed | $2.68M | pitchIN |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $2.68M | •••••••• |
Last known valuation $2.68M (Aug 2021). 2 investors in total: 2 institutional.
Investors in Rodeo
Rodeo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include pitchIN and fidelityfunding.capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Creative projects are supported via reward-based crowdfunding on PitchIn. | 2015 | pitchin.my | Kuala Lumpur, Malaysia | |
- | – | fidelityfunding.capital | - |
Investor details for Rodeo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Rodeo
3 dated milestones of Rodeo across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Rodeo is founded.
- Funding First funding round of $267K.
- Milestone Reaches Minicorn status.
Competitors of Rodeo
Rodeo has 8 listed competitors in our database, 8 of them funded. They include Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xinchao.com | 2007 | Chaoyang, China | $761.39M | – | Media advertising services are delivered via elevator TVs in China. | |
| arascreens.com | 2016 | New York, United States | $37.33M | – | Advertising services are provided by Ara Labs since 2016. | |
| adwayusa.com | 2018 | Beverly Hills, United States | $9M | – | OOH in-transit advertising network connects drivers with advertisers. | |
| uze-mobility.com | 2018 | Bremen, Germany | $8.08M | – | Mobile digital out-of-home advertising is provided on taxis and platforms. | |
| playoctopus.com | 2017 | Bethesda, United States | $13.26M | – | In-car entertainment & advertisement solutions for rideshare industry | |
| dkilo.com | 2020 | Cairo, Egypt | $3.2M | – | Cloud-based cab advertising solutions are provided for real-time campaign management. | |
| touchmedia.cn | 2003 | Shanghai, China | $16.24M | – | Interactive touchscreen advertising and in-taxi entertainment services are delivered. | |
| govugo.com | 2015 | Minneapolis, United States | $1.26M | – | In-car ads are displayed on seat-mounted tablets for rideshare passengers. |
Detailed competitors of Rodeo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Rodeo
The website of Rodeo (rodeo.my) receives about 1.1K visits a month.
- Monthly visits1.1K
▼ 29.4% vs previous month
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Rodeo (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Rodeo
Complete news archive for Rodeo
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Frequently Asked Questions about Rodeo
Rodeo was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Rodeo is headquartered in Kuala Lumpur, Malaysia.
Rodeo is a funded company, having raised a total of $267.43K across 1 funding round to date. The company's 1st funding round was a Seed of $267.43K, raised on Aug 2021.
Rodeo is involved in providing out-of-home advertising solutions through transit media across Malaysia and Singapore. Various vehicles such as vans, motorcycles, cars, and lorries are utilized to enhance brand visibility. Comprehensive campaign analytics and reporting tools are offered to manage advertising campaigns effectively. The company operates in the advertising sector, focusing on innovative ways to bridge physical and digital advertising for better ROI.
Rodeo's top competitors include Xinchao Media, Play Octopus and Ara Labs.
Rodeo offers Transit Media Advertising and Campaign Analytics Tool.
Rodeo has 2 investors. Key investors include pitchIN, and fidelityfunding.capital.
The valuation of Rodeo is $2.68M as of Aug 2021.
Rodeo operates through Myrodeo Sdn. Bhd..
Yes. Rodeo publishes Rodeo, with over 10,000 downloads.