About Rodeo
Rodeo is a company based in Kuala Lumpur (Malaysia) founded in 2016. It operates as a Advertising Model. Rodeo has raised $267.43 thousand across 1 funding round from investors including pitchIN and unknown. Rodeo offers products and services including Transit Media Advertising and Campaign Analytics Tool. Rodeo operates in a competitive market with competitors including Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others.
- Headquarter Kuala Lumpur, Malaysia
- Stage Minicorn
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Myrodeo Sdn. Bhd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$267.43 K (USD)
in 1 rounds
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Latest Funding Round
$267.43 K (USD), Seed
Aug 04, 2021
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Investors
pitchIN
& 1 more
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Employee Count
Employee Count
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Products & Services of Rodeo
Rodeo offers a comprehensive portfolio of products and services, including Transit Media Advertising and Campaign Analytics Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Transit media advertising is offered on various vehicles.
Campaign analytics tool is provided for detailed reporting.
Funding Insights of Rodeo
Rodeo has successfully raised a total of $267.43K through 1 strategic funding round. The most recent funding activity was a Seed round of $267.43 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $267,434
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First Round
First Round
(04 Aug 2021)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2021 | Amount | Seed - Rodeo | Valuation | pitchIN |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rodeo
Rodeo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include pitchIN and unknown. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Creative projects are supported via reward-based crowdfunding on PitchIn.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rodeo
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rodeo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rodeo Comparisons
Competitors of Rodeo
Rodeo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Media advertising services are delivered via elevator TVs in China.
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| domain | founded_year | HQ Location |
Advertising services are provided by Ara Labs since 2016.
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| domain | founded_year | HQ Location |
OOH in-transit advertising network connects drivers with advertisers.
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| domain | founded_year | HQ Location |
Mobile digital out-of-home advertising is provided on taxis and platforms.
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| domain | founded_year | HQ Location |
In-car entertainment & advertisement solutions for rideshare industry
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| domain | founded_year | HQ Location |
Cloud-based cab advertising solutions are provided for real-time campaign management.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rodeo
Frequently Asked Questions about Rodeo
When was Rodeo founded?
Rodeo was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Where is Rodeo located?
Rodeo is headquartered in Kuala Lumpur, Malaysia.
Is Rodeo a funded company?
Rodeo is a funded company, having raised a total of $267.43K across 1 funding round to date. The company's 1st funding round was a Seed of $267.43K, raised on Aug 04, 2021.
What does Rodeo do?
Rodeo is involved in providing out-of-home advertising solutions through transit media across Malaysia and Singapore. Various vehicles such as vans, motorcycles, cars, and lorries are utilized to enhance brand visibility. Comprehensive campaign analytics and reporting tools are offered to manage advertising campaigns effectively. The company operates in the advertising sector, focusing on innovative ways to bridge physical and digital advertising for better ROI.
Who are the top competitors of Rodeo?
Rodeo's top competitors include Xinchao Media, Play Octopus and Ara Labs.
What products or services does Rodeo offer?
Rodeo offers Transit Media Advertising and Campaign Analytics Tool.
Who are Rodeo's investors?
Rodeo has 2 investors. Key investors include pitchIN, and unknown.
What is Rodeo's valuation?
The valuation of Rodeo is $2.68M as of Aug 2021.