Rodeo

Kuala Lumpur, Malaysia Founded: 2016 • Age: 10 yrs
Rodeo is engaged in transit media advertising solutions.
Annual revenue - Latest available
Total funding $267,434 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Rodeo

Rodeo is a company based in Kuala Lumpur (Malaysia) founded in 2016. It operates as a Advertising Model. Rodeo has raised $267.43 thousand across 1 funding round from investors including pitchIN and unknown. Rodeo offers products and services including Transit Media Advertising and Campaign Analytics Tool. Rodeo operates in a competitive market with competitors including Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others.

  • Headquarter Kuala Lumpur, Malaysia
  • Stage Minicorn
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Myrodeo Sdn. Bhd.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $267.43 K (USD)

    in 1 rounds

  • Latest Funding Round
    $267.43 K (USD), Seed

    Aug 04, 2021

  • Investors
    pitchIN

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Rodeo

Rodeo offers a comprehensive portfolio of products and services, including Transit Media Advertising and Campaign Analytics Tool.

Primary

Transit media advertising is offered on various vehicles.

Campaign analytics tool is provided for detailed reporting.

Funding Insights of Rodeo

Rodeo has successfully raised a total of $267.43K through 1 strategic funding round. The most recent funding activity was a Seed round of $267.43 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $267,434
  • First Round

    (04 Aug 2021)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2021 Amount Seed - Rodeo Valuation pitchIN

Investors in Rodeo

Rodeo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include pitchIN and unknown.

All
Institutional
Investor Description Founded Year Domain Location
Creative projects are supported via reward-based crowdfunding on PitchIn.
Founded Year Domain Location

Investments & Acquisitions by Rodeo

Investments

Financial Statements - Rodeo

Rodeo Comparisons

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Competitors of Rodeo

Rodeo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xinchao Media, Ara Labs, ADWAY, uze! Mobility and Play Octopus, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media advertising services are delivered via elevator TVs in China.
domain founded_year HQ Location
Advertising services are provided by Ara Labs since 2016.
domain founded_year HQ Location
OOH in-transit advertising network connects drivers with advertisers.
domain founded_year HQ Location
Mobile digital out-of-home advertising is provided on taxis and platforms.
domain founded_year HQ Location
In-car entertainment & advertisement solutions for rideshare industry
domain founded_year HQ Location
Cloud-based cab advertising solutions are provided for real-time campaign management.

Latest news on Rodeo

Frequently Asked Questions about Rodeo

Rodeo was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Rodeo is headquartered in Kuala Lumpur, Malaysia.

Rodeo is a funded company, having raised a total of $267.43K across 1 funding round to date. The company's 1st funding round was a Seed of $267.43K, raised on Aug 04, 2021.

Rodeo is involved in providing out-of-home advertising solutions through transit media across Malaysia and Singapore. Various vehicles such as vans, motorcycles, cars, and lorries are utilized to enhance brand visibility. Comprehensive campaign analytics and reporting tools are offered to manage advertising campaigns effectively. The company operates in the advertising sector, focusing on innovative ways to bridge physical and digital advertising for better ROI.

Rodeo's top competitors include Xinchao Media, Play Octopus and Ara Labs.

Rodeo offers Transit Media Advertising and Campaign Analytics Tool.

Rodeo has 2 investors. Key investors include pitchIN, and unknown.

The valuation of Rodeo is $2.68M as of Aug 2021.

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